Make 2011 Your APR
Year
APR
Public Relations Society of America’s Accredited in Public
Relations (APR) credential is valuable to those practitioners who
earn it; to the agencies, clients and organizations they represent;
and, perhaps most importantly, to the public relations profession
itself.
Established in 1964, the Accreditation Program is the
profession’s only national post-graduate certification program. It
measures a public relations practitioner’s fundamental knowledge of
communications theory and its application; establishes advanced
capabilities in research, strategic planning, implementation and
evaluation; and demonstrates a commitment to professional excellence
and ethical conduct. The skills acquired through the process are
applicable to any industry or practice area. Currently, more than
5,000 professionals from the agency, corporate, association and
education fields hold the APR mark, Harold Burson and Daniel J.
Edelman notable among them.
Did you know?
- 94% of those Accredited would become Accredited again.
- 96% would recommend it to a colleague.
- Professionals find Accreditation to:
- be a source of pride (91%)
- develop professional skills (78%)
- provide personal benefit (75%)
- help resolve ethical dilemmas (58%)
- 93% of Accredited professionals agree the Examination covers
the KSAs needed to succeed.
- Accredited professionals find the process establishes the
practice as strategic (93%) and ethical (91%).
- Contact Southeast Wisconsin PRSA chapter APR co-chairs Julie
Larsen, APR, 414-302-0727, julie-larsen@wi.rr.com or Stephanie
Hungerford, APR, 414-266-4793,
shungerford@chw.org to
sign-up and learn how to get ready for the process.
Sign up and connect with other local PRSA members and APR
candidates on our Facebook page at:
http://www.facebook.com/group.php?gid=235055958353
Questions?
If you are interested in accreditation or have questions,
please contact either Julie Larsen, APR, (414) 302-0727,
julie-larsen@wi.rr.com
or Stephanie Hungerford, APR, 414-266-4793,
shungerford@chw.org
Thinking about Accreditation in PR?
Check out what one of our own chapter members has to say on
YouTube. See Priya Barnes commentary on the value of accreditation
at
http://www.youtube.com/watch?v=gfWjuf2Oro8
Thinking you might
be interested?
Follow the APR discussion on the Facebook page titled
“ACCREDITATION IN PR” at
http://bit.ly/Accreditation-in-PR
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