PRSA Southeastern Wisconsin Chapter

The Paragon Award recognizes communications excellence. The annual program offers members an opportunity to receive the recognition they deserve for public relations achievements.

Paragon Communicator Award

PRSA-Wisconsin annually presents a special Paragon Communicator Award to a businessperson, educator, politician or other community leader who effectively uses public relations and/or communications skills in the performance of their responsibilities.

2011 WINNER: Wayne Larrivee, Voice of the Green Bay Packers

Paragon Dorothy Thomas Black Award

The Dorothy Thomas Black Award recognizes sustained, superior performance in public relations, typically rewarding the lifetime achievement of a public relations professional who is a member of the Southeastern Wisconsin Chapter of PRSA.

2011 Winner: Ann Peru Knabe, APR + M, UW-Whitewater Faculty and Lt. Colonel in the Air Force Reserve

2011 Paragon Awards

Best of Show!!!!

Northwestern Mutual - Leaving a Legacy

The winners of Paragon Excellence Awards are eligible to be awarded "Best of Show." This is for the entry that earns the most points in the competition and also stands above the rest in terms of quality and performance.

A full list of the 2011 Paragon Award recipients is included below:

PR PROGRAMS

Media Relations – Business/Industry
Vollrath Associates
Zeppos & Associates
Bader Rutter & Associates
Northwestern Mutual
U.S. Bank Milwaukee Air & Water Show PR Program
Be Herd: Cousins Subs Moo Tour & Moo-la-palooza 2010
Fluid Milk Carbon Footprint Study
TheMint.org Financial Literacy Research Excellence
Excellence
Merit
Merit

Media Relations – Government/Nonprofit
Ron Sonntag Public Relations
Mueller Communications, Inc.
Three War Amputees Climb Kilimanjaro
Wisconsin Historical Foundation Forward! Campaign Excellence
Merit

Social Media Campaign – Ongoing
Laughlin Constable
Building a Travel Presence in Social Media   Merit

Community Relations
Northwestern Mutual
Mueller Communications, Inc.
Leaving a Legacy
Habush Habush & Rottier – Bike Helmet Fittings Excellence
Merit

Public Affairs – Issues Management – Business/Industry
Zeppos & Associates
Bringing the Marriott to Downtown Milwaukee Excellence

Crisis Communications – Planning/Strategy
Emerald Isle Marketing ? PR
Coaching for Crisis Merit

Integrated Communications – Business/Industry
Northwestern Mutual
Bader Rutter & Associates
Zeppos & Associates
Zeppos & Associates
A Foundation for Life
Pfizer: Milk Quality Focus
The Briggs & Stratton Battle of the Bands
Wisconsin Cranberry Growers Go Green Excellence
Merit
Merit
Merit

Integrated Communications – Government/Nonprofit
Emerald Isle Marketing ? PR
Raising Record Funds Merit

Integrated Communications – Government/Nonprofit
Zeppos & Associates
Bader Rutter & Associates
Falk Group Public Relations
Cousins Subs New State Fair Fave
Burpee Home Gardens
Columbia St. Mary’s Milwaukee Hospital Opening
     Excellence
Merit
Merit

Marketing Business to Business
Bader Rutter & Associates
Eastman Tritan™: 2010 PR Program   Merit

Grassroots Marketing Program
Emerald Isle Marketing ? PR
A Guerilla Approach to Growing Catholic Schools Excellence

PR PROGRAMS

Media Relations – Press Kit: Services/Event/Other
Emerald Isle Marketing ? PR

Singing Priest Inspires Vocations   Excellence

Media Relations – Release/Other Tactic
Zeppos & Associates
Zeppos & Associates
Laughlin Constable
Scheibel Halaska
Zeppos & Associates
Bradley Center Scoreboard Unveiling
Teasing Trade Secret Law
Fun Makes its Mobile Phone Debut
Haumiller Engineering Makes a Big Impact in Control Design
Milwaukee’s New School for Creative Minds Excellence
Excellence
Merit
Merit
Merit

Direct Mail
Brown and Martin, Inc.
The Right Direction with NCL Graphic Specialties, Inc. Merit

Multimedia
Emerald Isle Marketing ? PR
Raising Up the Priesthood     Excellence

Special Events
Bader Rutter & Associates
Clifton Gunderson
Zeppos & Associates
Zeppos & Associates
Milwaukee Art Museum 2010 Lakefront Festival of the Arts
Celebrating 50 Years of Success
The Art Institute of Wisconsin
An Event Fit for a President Excellence
Merit
Merit
Merit

Social Media Tactics
Brown & Martin, Inc.
Chip Martin’s Blog   Merit

E-News
Mueller Communications, Inc.
Destination Glendale E-Newsletter   Merit