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How Do Local Journalists Use Social Media and What Do They Need from PR Pros? 
Thursday, March 25, 2010

It’s a new age for PR pros, journalists and editors. Social media enables us to communicate more quickly, relevantly than ever before, and those mediums offer new opportunities for us to become trusted sources.   But how do you appropriately forge a relationship via social media? What about pitches? Is a well-written alert or news release still necessary? Should you bring video, photography, links along with the story? What are editors and reporters looking for? Do they actively seek sources via social media that they don’t in other forums? Which social media outlets do they use? What’s on their wish list?  

Find out from our panel of journalists who are actively using social media and digital tools to enhance their reporting:  
Susan Kim, anchor and reporter, WTMJ-TV Channel 4
Alysha Schertz, business reporter, Milwaukee BizTimes
Bobby Tanzilo, managing editor, OnMilwaukee.com

Special Note: Two lucky meeting attendees will win a pair of round-trip tickets on AirTran Airways courtesy of AirTran!

For more information and to register by March 22, 2010.



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UW-Whitewater PRSSA Chapter Looking for Sponsors

The UW-Whitewater PRSSA chapter is hosting the PRSSA Midwest District Conference on April 24 and they need your help! The students are looking for PR professionals and businesses to sponsor a student for the event. Tax deductible sponsorships cost as little as $25 and are a great way to give back to the profession. Plus, all sponsors will be listed in the event program. Click here to download a sponsor form. All donations must be received by April 1.

Featured Committee

 

Members Only!

Sponsorship Committee

Be part of one of the most dynamic committees in our Chapter.  The Sponsorship Committee garners financial and in-kind support from area businesses and corporations to:

  • provide top-notch speakers on cutting-edge topics for our monthly programs.
  • underwrite our Holiday Party.
  • help fund the Paragon Awards banquet.
  • fund attendance for Chapter luncheons by PRSSA members. 

Help strengthen our Chapter by donating a little time to the Sponsorship Committee. Join and make a difference! Contact Mary Hartwig, mary.hartwig@wisms.org or Kathleen Clarke, kclarke@presencepr.com.

To see the PRSA Sponsorship Opportunities, click here.

  PR and Social Media - •Alexander Brunacci, Maximosity (ppt)

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