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Thursday, March 25, 2010
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How Do
Local Journalists Use Social Media and What Do They Need
from PR Pros?
It’s a new age for PR pros, journalists and editors.
Social media enables us to communicate more quickly,
relevantly than ever before, and those mediums offer new
opportunities for us to become trusted sources. But how do
you appropriately forge a relationship via social media?
What about pitches? Is a well-written alert or news release
still necessary? Should you bring video, photography, links
along with the story? What are editors and reporters looking
for? Do they actively seek sources via social media that
they don’t in other forums? Which social media outlets do
they use? What’s on their wish list?
Special Note:
Two lucky meeting attendees will win a pair of round-trip
tickets on AirTran Airways courtesy of AirTran!
For more information and to register by March 22, 2010.
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Intercontinental Hotel
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Find out from our panel of journalists who are actively
using social media and digital tools to enhance their
reporting:
Susan Kim, anchor and reporter, WTMJ-TV
Channel 4
Alysha Schertz, business reporter, Milwaukee
BizTimes
Bobby Tanzilo, managing editor, OnMilwaukee.com
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