| Southeastern
Wisconsin Chapter |
September
2006 |
October
Meeting Notice
Online Editors: What They Want and Don’t Want
The definitions of “news” and “media” are rapidly
changing thanks to the online revolution. Audiences today rely more and
more on new forms of communications such as e-mail news bulletins, instantly
updated Web sites, RSS (Really Simple Syndication), blogs and podcasts.
Online media often require different content, deadlines and editorial
decision-making than traditional media outlets, such as print and broadcast.
Therefore, online media opportunities bring new challenges for today's
PR professionals.
To be successful with these new media, PR professionals need to think
creatively about how these online outlets can impact their PR efforts.
This is true in Wisconsin, where audiences are increasingly well-served
by strong, interactive media outlets. The top editors at three major interactive
media outlets in the state will join us to discuss their media environments
and how PR professionals should work with their organizations. Panelists
will include:
- Mike Davis, Editor, JSOnline/Journal Interactive
- Jeff Mayers, President, wispolitics.com and wisbusiness.com
- Jeff Sherman, President and Co-Owner, OnMilwaukee.com
| Events
Calendar |
| October 18, 2006: Online Editors: What They Want and Don't Want November
16, 2006: How to Measure Blogs, Wikis and Whatever They
Come Up December 5, 2006: Holiday Networking Event Check the Chapter’s Web site www.prsawis.org for up-to-date information on these and future programs. And don’t forget that you can register online through the chapter web site using your credit card. |
In Case You Missed It
Diamond
Day of Summer
What does it take to shape a Silver Anvil winning program? CKPR’s
Senior Vice President and Managing Director Joel Curran spoke at the August
17 chapter luncheon about how CKPR created and implemented a winning program.
The program, Diamonds in the Rough, created for Briggs & Stratton,
is a community service program that builds brand awareness through grassroots
efforts. A copy of the PowerPoint presentation Curran gave is available
to PRSA members through the
www.prsawis.org/
Web site.
Ethical Public Relations: Take the Pillow Test
Alan L. Gaudynski, APR, Ethics Officer for Southeastern Wisconsin Chapter, PRSA
September is Ethics Month for PRSA members. That doesn't mean we should act in an unethical manner during the other 11 months of the year.
In a perfect world, every organization would have and practice a code of ethical conduct. Every member of the organization – including leaders, employees, constituents, clients and other stakeholders – would have a clearly defined set of expectation from the organization and those it serves. It should be right up on the wall in the lobby next to the organization's mission statement.
Ethics is the system of moral values, the principle of right or good conduct. In recent years, some of our leaders in government and business have shaken the very foundation of this value system. In the wake of these missteps, our country has done some serious soul-searching and is emphasizing a renewed expectation that acting ethically is the vital responsibility of any leader.
Chris Bauer, a national speaker on ethics in business, estimates American businesses lose as much as 6% of gross revenues to ethical problems. Cheating on expense accounts, using preferred over-priced consultants, kickbacks and thievery are only a few examples of what constitutes this 6% figure.
More than 2,500 years ago, the famous Greek physician Hippocrates spelled out for doctors their first responsibility is primum non nocere… "above all, not knowingly do harm."
To read the rest of the article, click here
A PRSA Member to Know…
...Eric Vallee
From 9 to 5 p.m. he’s a communications director for one of Milwaukee’s
largest non-profit organizations, and after 5 o’clock, you can find
him perfecting his comedy routine.
You can catch Eric Vallee, director of communications for the American
Heart Association and co-chair of the chapter’s professional development
committee, at Jokerz Comedy Club in Milwaukee Wednesday nights, when the
comedy club hosts open-mic night.
From lousy dating tips to life’s embarrassing moments to funny observations,
Vallee covers it all throughout his routine. Several of the comedian’s
jokes during a recent routine proved too risque for mention in this article,
but next time Eric is at a meeting, ask him whether or not he likes cats.
Other clubs Vallee has performed include Juz Jokkin’ in Waukegan,
Ill.; Riddles in Chicago; Comedy on State Street in Madison, Wis.; The
Dells Comedy Club in Wisconsin Dells; and Giggle’s Comedy Pub in
Milwaukee. For more information about his routine, contact eric.vallee@heart.org
| Spread
The Word |
| If you have any news or information to share with fellow PRSA members, let them read it online in ...innercom. CONTACT:
|
| PRSA...Innercom |
| Mark
Mahoney Editorial
offices are located at: Permission
is given to reprint material providing credit is given to the PRSA...innercom. |
You’re
invited to the first PRSA Midwest District Conference
Perhaps you’ve already received information in the mail about this
professional development opportunity—the Minnesota Chapter of PRSA
is hosting this day-long conference for all PRSA Chapter members and their
guests in the Midwest District. It will offer something for everyone at
all professional levels, including “A Comparative Look at Public
Relations and Publicity,” “Putting Creativity into Communications,”
and “Flying Solo: Starting Your Own PR Business.”
You can find links to more information on the Southeastern Wisconsin PRSA
Chapter Web site at: www.prsawis.org, or to review the conference schedule
and details including pricing, click here.
For more information including directions, to register online and contact
information for your questions visit the Minnesota
Chapter PRSA Website
Promote PRSA within your organization and encourage your associates to take advantage of this opportunity
When you become a PRSA member during our exclusive “Back to School” promotion, not only will you become a part of the world’s largest organization for PR professionals, but you will also have the opportunity to increase your knowledge in your favorite subject… public relations. Those who join in September and October will receive a voucher good for $60 off the cost of one of our National teleseminars or on-site seminars.
Choose from over 100 professional development programs from an array of topics including technology and emerging trends; relationship and reputation; media relations; techniques and tactics; communications planning and evaluation; and management and leadership.
Online National
Membership Directory
Members of our chapter can locate PRSA members’ contact information
from across the country. Membership Directory Search is a comprehensive
listing of PRSA members with a flexible search engine that allows you
to access the database by name, company, location, (city, state, zip code
or country), Chapter affiliation, Professional Interest Sections or designations
like APR and PRSA Fellow.
Visit
the online National Membership Directory
Professional Resource Center
Now you can search and retrieve answers to your most challenging PR research questions from PRSA’s proprietary electronic database of full-text articles from PRSA’s award winning publications Tactics and Strategist, and hundreds of award-winning case studies from Silver and Bronze Anvils. Visit http://www.prsawis.org/prsa_national.asp for more information.
New Members
Please welcome our
newest member:
John Gardner,
account executive, Zeppos & Associates
Click here to view past newsletters
PRSA
Job Bank |
If
you’re looking to spread the word about a job opening within
your company, or if you’re looking for a PR position, check
out the Southeastern Wisconsin PRSA chapter‘s Job Bank. Take advantage of this easy, fast and free PRSA service. |
| Share
the Wealth |
| One of the benefits of chapter membership is the opportunity we have to exchange ideas when we get together at meetings. Innercom can provide another way to share with your fellow members. If you have an idea or tip that makes life easier for you in the PR world, pass it along and we’ll include it in a future issue. Subject matter is open to just about anything that can make our jobs easier, more effective or more purposeful. Graphics and photos are acceptable if they help explain your point. Send
your thoughts to the co-editors at markm@stirmarketing.com |