Happy Friday! All companies think their content is the best and want it to be seen by everyone. To do this, we need a target market, a delivery system to spread it around, and most likely, a little luck. The question is how does that happen naturally? To help you along, the three PR articles from this week show how content marketing can be used successfully and how to distribute it effectively. Enjoy!
PR Daily 5 ways content marketing can stir PR success. http://www.prdaily.com/socialmedia/Articles/17431.aspx
Mashable How to get the most of your promoted tweets. http://mashable.com/2014/10/13/promoted-tweets-strategy/
AD Age How to distribute content after it’s been made. http://adage.com/article/news/content-made/295363/?utm_campaign=SocialFlow&utm_source=Twitter&utm_medium=Social
Zach Hindes (@zachindes)