Top 3 PR Articles of the Week: Friday, August 15, 2014

There is a right way to gain exposure from your brand…but there is definitely a wrong way. Companies have to find a balance between being inclusive and at the same time, creating something that feels exclusive and unique to their product. The Top 3 PR Articles of the Week focus on good and bad examples of branding. Cheers!

PR Daily
Levi’s jeans organized a free concert for their customers but probably hurt their brand more than the free concert helped. Read>>>

Ad Week
Criticism was raised when #IceBucketChallange was trending last week and was written off by some as faux-activism but with celebrity help and over a 9,000 percent increase in donations from the previous year, it shows the campaign’s success. Read>>>

PRNewser
Newsjacking is way to brand your company in an unexpected way during a trending story and these 5 tips can help make it memorable or save you from folly. Read>>>

Zach Hindes (@zachindes)

Top 3 PR Articles of the Week: Friday, August 8, 2014

Happy Friday! Facebook, Instagram and Twitter are three of the most popular social media sites currently in use. The Top 3 PR Articles of the Week feature some insights on these three social networks, including information on how Instagram is making progress, what happens to mobile traffic when Facebook is down and how Twitter’s new design has resulted in more active users. Enjoy!

Adweek
Instagram marketing is quickly catching up to Facebook Read>>>

Poynter
Chartbeat: Mobile traffic dropped 8.5 percent during Friday’s Facebook outage Read>>>

Digiday
Twitter’s recent design tweaks make users more active Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Take 5: Heidi Fendos

Chapter position: Director at largeHeidi Fendos 2013 3MB web size
Current position: Owner, Fendos PR

What do you find most beneficial about our chapter? Networking with industry peers and staying up to date on changes in our industry by hearing great luncheon speakers.

What’s the craziest thing you’ve had to do for work? I’ve had three really amazing projects I’ve been lucky enough to work on in my career. I was the PR Counsel for Concordia University when President Bush spoke at their spring commencement, so I got to work with White House staff and secret service in planning and promoting that event. I also got to work with Dave Fantle when he was with Visit Milwaukee to unveil the Bronze Fonz with the cast of Happy Days and for Danny Gokey’s American Idol Homecoming Day. Both events were so much fun and so memorable to work on. It was such a neat experience for me to meet the cast of Happy Days since I had grown up watching the show every week. I had perma-grin the entire day.

Who do you suggest your fellow chapter members follow on Twitter? Reporters and bloggers they are trying to pitch.

What do you like to do outside of work? Spend time with my husband and two boys, ages 12 and 14. We love to travel, play Frisbee golf, shoot hoops, watch movies and bike. When I’m not spending time with them, I enjoy baking, reading, crocheting and hanging with my friends.

What’s your favorite restaurant in Southeastern Wisconsin? It’s too hard to pick one! Italian: That’s Amore, French: Le Reve, Thai: Mekong Café, Special Occasion: Crazy Water, Pizza: Balisteri’s.

Take 5 is a recurring set of questions designed to get to know our chapter’s board members.

Top 3 PR Articles of the Week: Friday, August 1, 2014

In this modern (and sometimes ADD) age, it’s hard to have a brand that stands out from the crowd. Every business wants a groundbreaking idea and every brand wants to go viral. The Top 3 PR Articles from this week show some unique examples of branding and marketing that demonstrate what great PR can accomplish in this modern age. Enjoy!

Adweek
Buzzfeed Video is discovering how people identify with brands and relate to content. Read>>>

PR Daily
This past week, “Weird Al” Yankovic scored his first No. 1 record, Mandatory Fun, and used the hashtag #8videos8days to do it. Read>>>

PRNewser
A Make-a-Wish project for a little boy that went viral last November is now being turned into a documentary film by a non-profit Moving Train, Inc. with the help of crowd funding giant, Indiegogo. Read>>>

Zach Hindes (@zachindes)

Take 5: Meg Hemmelgarn

meg hemmelgarn headshotChapter position: Social media and communications chair
Current position: PR account supervisor at STIR

What do you find most beneficial about our chapter?
I enjoy the networking and educational opportunities the chapter provides. It’s a great group with a lot of smart PR professionals.

What social media outlets do you use?
Facebook, Twitter, Pinterest, Instagram and LinkedIn

What do you like to do outside of work?
My husband I recently bought a house and have had a lot of fun renovating, decorating and landscaping. I enjoy trying new restaurants, Pilates and spending time with family and friends.

What’s your favorite part about living and working in Southeastern Wisconsin?
I love living here. I grew up here and spent a few years in Ohio attending college and working, and I’m happy to be back in Milwaukee. It’s a great city with a lot to offer – restaurants, festivals, sports venues and more.

What’s your favorite restaurant in Southeastern Wisconsin?
I love so many. My favorites are Bel Air Cantina, Sobelman’s, Buck Bradley’s and Ann’s Italian Restaurant.

What’s the best vacation you’ve taken?
Aruba. The beaches were beautiful. We took a jeep tour of the island, exploring a natural pool and ruins of an old gold mine. Snorkeling was also a lot of fun.

Take 5 is a recurring set of questions designed to get to know our chapter’s board members

Top 3 PR Articles of the Week: Friday, July 25, 2014

From basic public relations tactics to social media, the Top 3 Articles of the Week feature best pitching practices, ways to detect a social media crisis and Facebook’s latest feature, Save. Enjoy!

Tech Crunch
Facebook launches Save, a read-it-later list for links, places and media pages Read>>>

Social Times
3 ways to detect and manage social media crises Read>>>

Bulldog Reporter
You had me at the subject line: New reporter survey on press releases offers best pitching practices as 100 journalists weigh in on how to disrupt the press release Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 10 insights from Aurora Health Care’s intranet pilot program

Aurora Health Care recently launched a pilot intranet program, designed to enhance connectivity among caregivers, foster employee collaboration and, ultimately, to help drive better patient outcomes. Aurora employees Don Klein and Annette Guye-Kordus shared what they learned in the process. Here’s their list of the top 10 takeaways:

1. Make sure you have the right platform for your organization.
2. Put your geek on – make friends with IT!
3. Measure, measure and measure again.
4. Be enthusiastic! Embrace the new way of doing things.
5. Get leadership on board. Position the new system as innovative.
6. You have to become an expert.
7. Customized training for the audience and their tech maturity is worth the effort.
8. Access + content = activation. Encourage community owners to be creative even if it’s not what they do.
9. Assemble a support team to include manager, technical and industry roles.
10. Governance is important. Users will have questions from day one.

Does your company have an internal social networking system? What successes and challenges have you encountered?

Take 5: Katie Baumgart

Chapter position: Young pros co-chairKatie Baumgart
Current position: PR account executive at Laughlin Constable

What do you find most beneficial about our chapter?
I think the chapter’s monthly networking and educational events are extremely beneficial. They give me the opportunity to stay educated and up-to-date on what is going on in our industry, both locally and beyond.

What social media outlets do you use?
Facebook, LinkedIn, Twitter, Instagram, Pinterest

What do you like to do outside of work?
I enjoy spending time outdoors – hiking, biking, running, boating and horseback riding. I also enjoy trying new restaurants and spending time with family and friends.

What’s your favorite part about living and working in Southeastern Wisconsin?
I LOVE Southeastern Wisconsin. I think Milwaukee offers the best of both worlds – it has a bigger city feel with trendy restaurants, nightlife and entertainment, but it’s still filled with friendly, down-to-earth people. It’s a great community to be part of.

What’s your favorite restaurant in Southeastern Wisconsin?
I have too many to count, but some that I visit most frequently are Pizza Man, Blazac, Cafe Hollander and Cempazuchi.

Take 5 is a recurring set of questions designed to get to know our chapter’s board members.

Top 3 PR articles of the week: Friday, July 18, 2014

As more and more social media tools arise, blogging remains popular. Or does it? Read on before you make your decision.

PR Daily
This serves as a good reminder when searching for images to use in your next blog post. Read more.

Social Media Examiner
Have you ever tested blog post titles with Twitter? You should consider it. Read more.

The Guardian
This reporter questions whether we should mourn the end of blogs? Do we see them as work now instead of play? Read more.

Have a great weekend!

Meg Hemmelgarn
PR account supervisor at STIR
Chapter social media and communications chair

Top 3 PR Articles of the Week: Friday, July 11, 2014

I hope everyone had a fabulous and safe 4th of July holiday last week! Now that we’re all back in the swing of things, this week’s Top 3 PR Articles are about understanding today’s consumer, why we spend so much time on Facebook and whether journalists are still reading our news releases.

Bulldog Reporter
The evolution of customer engagement: New research emphasizes the value of understanding today’s consumer Read>>>

Fast Company
We hate ourselves for spending so much time on Facebook. So why do we do it? Read>>>

Bulldog Reporter
Online newsrooms, press releases critical resources for journalists Read>>>

Do you think you spend too much time on Facebook?

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care