Top 3 PR Articles of the Week: Friday, February 20, 2015

After a bitterly cold week in southeastern Wisconsin, all I can say is TGIF! As I looked back on this week and some of my favorite articles from the past few days, I recognized a common theme; Twitter. Social media is always a hot topic in the world of PR so before you head out in the cold to start your weekend, check out some light reading about a Twitter PR nightmare, the connection between Twitter and website traffic, and how your style impacts the success of your Twitter account. Enjoy!

Bloomberg Business
Fashion company tweets about its interns; PR nightmare ensues Read>>>

This tool could make your tweets more popular Read>>>

The Atlantic
The unbearable lightness of tweeting Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

PRSA now serving Repairers of the Breach

Providing public relations and marketing expertise to nonprofits serving our community has been a longstanding tradition of PRSA of Southeastern Wisconsin. We’re excited to add to that tradition as we have partnered with Repairers of the Breach, Milwaukee’s daytime warming shelter for the homeless.

Repairers serves a real need in the community. Not only does the shelter provide meals and a place to stay, but, when the weather is extremely cold overnight, it stays open to accommodate guests who might otherwise end up in a life-threatening situation.

Repairers works in partnership with other organizations that have similar missions. For example, shelters that specifically serve women and children. It also offers valuable educational and job training opportunities that have demonstrated results.

To date, the PRSA committee has begun to conduct media outreach on behalf of Repairers and is creating a comprehensive communications plan for 2015 that includes media relations, grant writing and stakeholder engagement.

If you’re interested in joining the committee, and in enhancing your skills while serving a worthy cause, please contact Don Klein at You can also help by bringing needed items when you attend the monthly luncheon. We started at our Feb. 18 luncheon with paper products (toilet paper, paper towels or Kleenex). We’re collecting 40-50 gallon garbage bags at our next luncheon on March 18.Watch for more details soon!

Paper product donations


Top 3 PR Articles of the Week: Friday, February 13, 2015

Happy Friday! At some point in our careers, we’ve probably all heard the phrase, “all PR is good PR.” Well….I could definitely argue that this is not always true. While a good PR person may have the ability to turn bad news into a gain, there are some reputations that once tarnished, have a difficult time bouncing back. Therefore, the top 3 articles from this week are all about reputation management. Enjoy!

USA Today
Brian Williams’ unmitigated disaster Read>>>

Fast Company
What Uber needs to do to fix its reputation Read>>>

Bloomberg Business
Harvard lures a record 37,000 applicants by milking social media Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, February 6, 2015

Happy Friday! One of the biggest media events of the year took place this past weekend and unless you’ve been living under a rock I’m sure you’ve heard some sort of news about the Super Bowl. Since my beloved Green Bay Packers weren’t participating this year, like many others, I tuned into the game for the sole purposes of watching the commercials. As PR folks, there are countless lessons to be learned from these advertisements. Below are just a few articles to guide us. Enjoy!

Marketing Land
Super Bowl commercials with hashtags slipped to 50% In 2015 Read>>>

Business Insider
Nationwide was the most mentioned Super Bowl advertiser on social media — but not for the right reasons Read>>>

The Atlantic
The selling of the avocado Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, January 30, 2015

Here we are with the first month of the year already behind us. Hopefully all of you have successfully implemented your PR plans for 2015, are well on your way or at least started thinking about it. The top articles of this week might be a little premature when it comes to social media planning for 2016 but we also examine Target’s exit from Canada and how to make sure social media fits in your business strategy. Enjoy!

Target Canada: A lesson in brand marketing? Read>>>

How to properly use social media to fit your business strategy Read>>>

Social Media Today
Where will social media users go in 2016? Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, January 23, 2015

Believe it or not, we made it through another work week (even though it was especially painful with the way the Packers lost last Sunday). This week, the media was buzzing about the State of the Union Address (#SOTU) and the upcoming Super Bowl. Check out the Top 3 PR Articles of the Week below to learn more about the #SOTU and ways Facebook is targeting users during the Super Bowl. Enjoy!

CNN Money
Obama’s #SOTU press strategy: all of the above Read>>>

The 11 best social media moments at the State of the Union address Read>>>

Ad Age
Facebook packages own Super Bowl audience for ad dollars Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, January 16, 2015

It’s an especially happy Friday in southeast Wisconsin today! Not only did we all wake up to 30 degree weather this morning, but it’s supposed to be 40 degrees tomorrow and the Packers are playing in the NFC championship on Sunday! While this has nothing to do with PR, I couldn’t contain my excitement. So, before you start to enjoy the weekend ahead, check out the articles below pertaining to Target’s PR nightmare, must-have marketing tools and resources for better writing. Enjoy!

Milwaukee Business Journal
Target’s latest PR nightmare: The ripple effect of a bad business decision Read>>>

15 must-have marketing tools for 2015 Read>>>

50 awesome resources to help you be a better writer (and content marketer) Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, January 9, 2015

Well, we’re nine days into 2015 and I’m wondering how many of us have already broken our New Year’s resolutions. While I’m sure everyone made a comprehensive list of how they’re going to work differently, more efficiently or more happily this year, here are some tips and pointers for ways to make 2015 the year that helps boosts your career to the next level. Enjoy!

5 things we learned about content in 2014 Read>>>

2015: Social HR becomes a reality Read>>>

10 surefire ways to boost your productivity in 2015 Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, January 2, 2015

Happy 2015!! To kick off the New Year, the Top 3 PR Articles of the Week focus on ways to improve some of our public relations skills. Enjoy!

How to cut the ‘ums,’ uhs,’ and ‘literallys’ when speaking Read>>>

PR Daily
The introvert’s guide to working in communications Read>>>

Social Times
Social media has changed how consumers shop online Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

A letter to my friends, esteemed colleagues, PRSA Southeast Wisconsin members and supporters:

Samantha-AndrewsThree words sum up how I feel today: blessed, grateful and thankful.

I want to take this opportunity to say thank you for allowing me to serve as president of the PRSA Southeast Wisconsin chapter this year. It’s truly been a privilege and my honor.

PR Palooza a success; thank you!

I can’t wait to see the photos from our PR Palooza fundraiser event last night at the Miller Caves; check back soon on our website: and Twitter @prsawis (follow us!). The presence of our photographer, Scott Patrick, was a wonderful addition to our event. Hopefully you had a chance to check out his photo booth and take home some fun photos. Here is a photo of me, Sara Rude and Annie Gentil I hope will make you smile.
Screen Shot 2014-12-11 at 2.37.03 PM

The holiday spirit is truly among us. Sara Rude, who served as chair for our fundraiser last night, dropped off all the leftover food from the event to The Guest House of Milwaukee, a homeless shelter for men who are looking to rehabilitate back into society and get jobs with vocational skills. She said she “just couldn’t think of another better place to put all that food.” What a nice gift Sara … thank you. Thank you to Jackie Hribar of BVK for helping to take back our linens and candles (and for a ride back to my car!).

Our 50/50 cash raffle winner Tom Gubbins of Marketwired in Chicago, who Don Klein reached out to and gained sponsorship support from this year, even donated back his $70 in cash winnings back to our chapter. Thank you ,Tom! We were able to raise $6,500 this year in sponsorship funds.

Two years ago, our past president, my friend and colleague, Mike Pflughoeft, APR, founded PR Palooza, an event that brought our economically challenged chapter “back in black.” His vision was to have an annual networking event that also helped to raise funds for the chapter. Thank you to all of our sponsors for their generosity: presenting sponsors–Big Shoes Network; Mueller Communications, Inc.; Potawatomi Hotel & Casino, Laughlin Constable and Nelson Schmidt. Supporting sponsors–Marketwired; Group 1 Marketing and Boelter and Lincoln. In-kind sponsors are Scott Patrick Photography, STIR, Business Journal and Staples Marketing.

I also would like to thank our PR Palooza chairs and volunteers: Sara Rude at Nelson Schmidt, Sarah Kikkert at Wisconsin State Fair, Meg Hemmelgarn at STIR and those who helped with planning efforts: Chantel Kuczmarski of Potawatomi Hotel & Casino and Mike Pflughoeft, APR. I’d also like to recognize our 2014 board of directors who also helped with this event and have shared their time and dedication this past year to PRSA: Bill Bussler; Don Klein; Phill Trewyn; Annie Gentil; Tim Olsen, APR; Karren Jeske, APR; Heidi Fendos; Sara Rude; Carol Weber, APR; Ann Knabe, PhD, APR+M and Kelly Savage, APR.

2014 PRSA Southeast Wisconsin Chapter successes

I’d like to briefly share successes our chapter has had this past year. We are holding steady financially with nearly $30,000 of chapter net worth. Thanks to Annie Gentil, our treasurer, for keeping us on track.

We are the largest PRSA chapter in Wisconsin with 323 members, including 37 associate members, which is up about 10 percent from last year. Local dues are only $75 a year for members, $25 for associate members, and new this year, we introduced a new membership rate for retirees of $25. Thank you to Tim Olsen, APR, our membership chair.

We have a continued partnership with the Eisner Foundation (thank you, Bill Eisner!) and our Pro Day in April. In 2015, Kelly Savage, APR, our accreditation chair has introduced a new Path to APR event, with the goal to encourage at least three to five members to successfully travel the “Path to APR” in 2015. This is under way now and begins in January, so please contact Kelly Savage, APR at today to sign up. Details can be found on our website.

Welcome new 2015 board members

Bill Bussler, our new president, and our new members to our 2015 board of directors (W. Patrick McSweeney, APR and Meg Hemmelgarn) will surely lead our chapter to more successes in the coming year. It is my pleasure to be among so many talented and fun individuals.

Personal story

In closing I’d like to share a personal story with you that has had a big impact on me and so many others this week. It is a story about the power of life, the spirit of giving, PR and social media.

I lost a high school friend and classmate this week whose family members were good friends of my family. I’m from a small town called Rosendale, which is about 10 miles from Fond du Lac. You may know of this town as many tell me they received speeding tickets driving through Rosendale!

My friend, Jason Czoschke, was only 41 years old. He passed away Sunday in a hunting accident, falling 15 feet from a deer stand in front of one of my other high school friends. Jason gave people so many laughs growing up; he was our class clown. He would often have these hilarious outbursts during homeroom and blurt out inappropriate words that even made our teachers laugh. I will also never forget the day Jason and I got into a spaghetti fight in our lunchroom. I was so mad at him for throwing spaghetti sauce all over my outfit!

While I have not seen Jason and many of my other friends from high school since our reunion a few years ago, I stay connected with them on Facebook, as I’m sure you do with your friends and family. His wife has been keeping all of us up-to-date on latest details about Jason. She shared yesterday how Jason chose to donate most of his organs to help others who are struggling to live. She said Jason will be helping eight people with these gifts of life, including a man in Chicago who will be receiving Jason’s heart. The man had only had a couple of days to live. What an impact Jason’s life has made on so many people! His wife and two daughters are more gifts he leaves behind. His jokes and laughter will be passed on to others for years to come. While it is tragic that he died so young, I’m happy he was at least doing something he loved–being outdoors and hunting. Losing friends and family members makes you realize how short life is and made me realize I should be kinder and more giving to others, so that’s my new goal, starting today!

I hope the holidays are safe and happy for all of you and your families. Let’s all enjoy this beautiful gift of life. Thank you again!


Samantha Andrews, MBA, APR, immediate past president, PRSA Southeast Wisconsin