Top 3 PR Articles of the Week: Friday, December 5, 2014

Somehow we’re less than one month away from a brand new year already! As 2015 looms near, it’s time to look at new and improved ways to implement our public relations, marketing and social media plans. As we look ahead, consider some of the tips and information in the Top 3 PR Articles of the Week. Enjoy!

Fast Company
Eight surprising tips on getting more retweets backed by science Read>>>

Mashable
Seven social media resolutions for 2015 Read>>>

Digiday
How messaging apps are changing media distribution Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Take 5: Annie Gentil

Chapter position: TreasurerAnnGentil
Current position: Corporate communications coordinator at Standard Process Inc.

What do you find most beneficial about our chapter? I really like all of the opportunities there are to get involved with the chapter. Since becoming the chapter’s treasurer, I have met so many new people in PR. In fact, at a recent seminar, I looked around the room and recognized over half the people in the room from PRSA functions. That is awesome!

What do you like best about being a professional communicator? As a professional communicator I enjoy how much I can help make a difference. From being a part of a team that raises awareness for what our company does, to volunteering to create communication materials for my children’s school, I have a lot of opportunities to make a difference. I also like how much I can continue to learn as I work on different projects. Working in PR, there is always a chance to learn from others how to do something better, bolder and bigger. Learning helps me sharpen my skills and keeps me on my toes.

What do you like to do outside of work? I enjoy spending time with my family. With two kids, 9 and 7, we are constantly on the move. We like going to baseball games and playing baseball. We also all like swimming and watching movies. I love to read … sometimes a little too much! Before I know it, it’s 2 a.m. and even though I need to get up for work in the morning, I cannot put the book down!

What’s your favorite restaurant in Southeastern Wisconsin? Even though pizza is my favorite food (and there are so many great places to get a pizza pie around here), hands down my favorite restaurant in the area is Samano’s in Cudahy. It’s a family-owned restaurant offering delicious Mexican food and the margaritas are awesome … on the rocks of course! I highly recommend you drop in if find yourself passing by it on S. Kinnickinnic Ave. Ask for Michelle and tell her “Annie Gentil” sent you!

What’s the best vacation you’ve taken? One of the best things I’ve ever done on a vacation is visit Ellis Island. I visited with my mom, and we got to see where my great-grandparents came into the country. The tour the park service offered was one of the most moving experiences I’ve ever had. We looked up the manifests from the ships they came on and saw their names and signatures. If you’re in New York City, take a day to go to Ellis Island.

Take 5 is a recurring set of questions designed to get to know our chapter’s board members.

Top 3 PR Articles of the Week: Friday November 28, 2014

Happy (Black) Friday! I hope everyone had an excellent Thanksgiving. As the year comes to a close, news starts to dwindle and it’s a time for reflection. Motivation might slow but we have to remember to stay committed even during the holidays. The Top 3 PR Articles from this week present ways to think outside the box and look back on the year. Enjoy!

Fast Company Tricks to help with brainstorming. http://www.fastcompany.com/3039050/4-simple-tricks-to-get-your-creative-juices-flowing-again

PR Newser 10 social media myths. http://www.mediabistro.com/prnewser/10-client-delusions-about-social-media_b103629

PR Daily What PR pros should be thankful for. http://www.prdaily.com/Main/Articles/17686.aspx

Zach Hindes (@zachindes)

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Top 3 PR Articles of the Week: Friday, November 21, 2014

Whether you’re watching the news, having lunch with friends, sitting in a bar or watching football on a Sunday afternoon, there always seems to be a buzz about social media. Did you see the picture of Jane’s new house on Twitter? Did you see the Black Friday coupon code for big screen TVs on Facebook?

However, it’s important to remember that there are some down sides of social media as well. Therefore, the articles from this week address whether social media is a waste of time for brands, what we get wrong about social media and ways to hide your personal life by building a professional Facebook page.

Fast Company
Brand are wasting time and money on Facebook and Twitter, report says Read>>>

Forbes
What boomers and Gen Xers get wrong about social media Read>>>

Reuters
Facebook developing a professional website ‘Facebook at Work’: FT Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday November 14, 2014

Happy Friday! Social media can be used in a number of ways in helping grow a business. Unfortunately, it can also be used in the wrong way and hurt your company’s reputation or stunt its progress. Choosing how and when to use social media is vital for fostering a successful relationship with your market. The Top 3 PR Articles from this week display how you can utilize social media in effective and beneficial ways. Enjoy!

Mashable Have more control your Facebook newsfeed.
http://mashable.com/2014/11/07/facebook-news-feed-settings/

Fast Company Discover what mistakes your company is making on Twitter.
http://www.fastcompany.com/3038228/are-you-making-these-networking-mistakes-on-twitter

PR Daily How to have a PR strategy on Instagram.
http://www.prdaily.com/socialmedia/Articles/17603.aspx

Jumpstart your career with new ‘Path to APR’

Is your career “stuck in neutral?”

Looking for a way to demonstrate the added value you bring to your organization, its stakeholders and/or clients?

Have you received a Paragon Award of Merit or Excellence and want to translate that accomplishment into a new position and/or increased financial compensation?

Do you want to be known as a public relations leader who is committed to professional excellence, ethical conduct and life-long learning?

Your PRSA-Southeastern Wisconsin Chapter’s “Path to APR” can help!

The chapter’s goal is to encourage at least three to five members to successfully travel the “Path to APR” in 2015.

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Accreditation in Public Relations or APR is the profession’s only national, post-graduate certification program. Skills acquired on the “Path to APR” are applicable to all industries and practice areas and successfully applied daily by accredited public relations practitioners.

If you’re a chapter member who wants to move your career and the PR profession forward, please complete the form at PRSAWIS.org today to get started on your “Path to APR.”

Top 3 PR Articles of the Week: Friday October 31, 2014

Happy Halloween! In an effort to stay current, brands have to adapt to what the public is concerned about. We have to listen to what is current but also stay true to our company’s mission statement. The top three PR articles from this week show what brands can do to be authentic and current. Enjoy!

PR Daily Brands market to the trick or treat crowd by offering deals and discounts. http://www.prdaily.com/Main/Articles/17538.aspx

PR Newser Find out what it takes to have an authentic brand. http://www.mediabistro.com/prnewser/the-20-most-authentic-brands-in-the-us-and-why_b102281

PR Week When does brand partnership become toxic? http://www.prweek.com/article/1317508/when-does-brand-partnership-become-toxic-relationship

Zach Hindes (@zachindes)

Take 5: Karren Jeske

Chapter position: Ethics officerKarren Jeske
Current position: Corporate communications manager at Standard Process

What do you find most beneficial about our chapter? Our chapter’s leadership development and networking opportunities are the benefits I most enjoy. Developing long-term friendships with others in our profession is priceless.

What do you like best about being a professional communicator? When you look at the most critical issues facing organizations and our society, many of them could be solved through effective two-way communications. That’s what I like best about being a professional communicator, the opportunity to improve lives.

Who do you suggest your fellow chapter members follow on Twitter? @thefoodbabe offers amazing information about what’s in the food we consume, although some may not want to know.

What’s your favorite restaurant in Southeastern Wisconsin? Andrew’s in The Delafield Hotel. If you live in Milwaukee, believe me; it’s well worth the drive! Whether it’s breakfast, lunch or dinner, I’m always raving about the meals I’ve enjoyed there, and out-of-town guests can’t get over how good it is.

What’s the best vacation you’ve taken? A few years ago, we traveled by boat from Seattle to Vancouver Island in September. Visiting Butchart Gardens in Victoria and touring the northern side of the island was amazing. We stayed at a National Geographic photographer’s bed and breakfast in Port McNeill. He took us to his favorite “secret” spots and gave us photography lessons. Then, we went on a private whale watching tour that was spectacular. I’m hoping my best vacation is yet so come. And, I’m looking for suggestions on where to celebrate our 25th wedding anniversary next year!

Take 5 is a recurring set of questions designed to get to know our chapter’s board members.

Top 3 PR Articles of the Week: Friday, October 24, 2014

It looks like we’re going to get one last weekend with nice weather before the bitter cold starts to set in so I’m going to keep this short and sweet! For this week, check out the following articles about Facebook’s new Rooms app, tips on building a brand on Twitter and some useful tools that make a PR professional’s job a little bit easier.

USA Today
Facebook launches Rooms app for anonymous sharing of interests Read>>>

PRNewser
20 tools every PR professional needs to know Read>>>

All Twitter
How to build a unique visual brand on Twitter Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care