Top 3 PR Articles of the Week: Friday November 28, 2014

Happy (Black) Friday! I hope everyone had an excellent Thanksgiving. As the year comes to a close, news starts to dwindle and it’s a time for reflection. Motivation might slow but we have to remember to stay committed even during the holidays. The Top 3 PR Articles from this week present ways to think outside the box and look back on the year. Enjoy!

Fast Company Tricks to help with brainstorming.

PR Newser 10 social media myths.

PR Daily What PR pros should be thankful for.

Zach Hindes (@zachindes)

Thanks to our PR Palooza 2014 sponsors

Our PR Palooza wouldn’t be possible without the generous support of the sponsors listed below. Thanks to each and every one!

Miller Dec 2013Presenting sponsors:

Supporting sponsors:

In-kind sponsors:

Please be sure to thank our sponsors next time you see them!

Register for the Dec. 10 event here.

Top 3 PR Articles of the Week: Friday, November 21, 2014

Whether you’re watching the news, having lunch with friends, sitting in a bar or watching football on a Sunday afternoon, there always seems to be a buzz about social media. Did you see the picture of Jane’s new house on Twitter? Did you see the Black Friday coupon code for big screen TVs on Facebook?

However, it’s important to remember that there are some down sides of social media as well. Therefore, the articles from this week address whether social media is a waste of time for brands, what we get wrong about social media and ways to hide your personal life by building a professional Facebook page.

Fast Company
Brand are wasting time and money on Facebook and Twitter, report says Read>>>

What boomers and Gen Xers get wrong about social media Read>>>

Facebook developing a professional website ‘Facebook at Work’: FT Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday November 14, 2014

Happy Friday! Social media can be used in a number of ways in helping grow a business. Unfortunately, it can also be used in the wrong way and hurt your company’s reputation or stunt its progress. Choosing how and when to use social media is vital for fostering a successful relationship with your market. The Top 3 PR Articles from this week display how you can utilize social media in effective and beneficial ways. Enjoy!

Mashable Have more control your Facebook newsfeed.

Fast Company Discover what mistakes your company is making on Twitter.

PR Daily How to have a PR strategy on Instagram.

Jumpstart your career with new ‘Path to APR’

Is your career “stuck in neutral?”

Looking for a way to demonstrate the added value you bring to your organization, its stakeholders and/or clients?

Have you received a Paragon Award of Merit or Excellence and want to translate that accomplishment into a new position and/or increased financial compensation?

Do you want to be known as a public relations leader who is committed to professional excellence, ethical conduct and life-long learning?

Your PRSA-Southeastern Wisconsin Chapter’s “Path to APR” can help!

The chapter’s goal is to encourage at least three to five members to successfully travel the “Path to APR” in 2015.

Our path is designed to help PR professionals succeed by appealing to different learning styles (independent study, small work teams and professionally guided study tools), providing financial incentives and setting specific deadlines over a 10-month period beginning in December 2014.

Accreditation in Public Relations or APR is the profession’s only national, post-graduate certification program. Skills acquired on the “Path to APR” are applicable to all industries and practice areas and successfully applied daily by accredited public relations practitioners.

If you’re a chapter member who wants to move your career and the PR profession forward, please complete the form at today to get started on your “Path to APR.”

Top 3 PR Articles of the Week: Friday October 31, 2014

Happy Halloween! In an effort to stay current, brands have to adapt to what the public is concerned about. We have to listen to what is current but also stay true to our company’s mission statement. The top three PR articles from this week show what brands can do to be authentic and current. Enjoy!

PR Daily Brands market to the trick or treat crowd by offering deals and discounts.

PR Newser Find out what it takes to have an authentic brand.

PR Week When does brand partnership become toxic?

Zach Hindes (@zachindes)

Take 5: Karren Jeske

Chapter position: Ethics officerKarren Jeske
Current position: Corporate communications manager at Standard Process

What do you find most beneficial about our chapter? Our chapter’s leadership development and networking opportunities are the benefits I most enjoy. Developing long-term friendships with others in our profession is priceless.

What do you like best about being a professional communicator? When you look at the most critical issues facing organizations and our society, many of them could be solved through effective two-way communications. That’s what I like best about being a professional communicator, the opportunity to improve lives.

Who do you suggest your fellow chapter members follow on Twitter? @thefoodbabe offers amazing information about what’s in the food we consume, although some may not want to know.

What’s your favorite restaurant in Southeastern Wisconsin? Andrew’s in The Delafield Hotel. If you live in Milwaukee, believe me; it’s well worth the drive! Whether it’s breakfast, lunch or dinner, I’m always raving about the meals I’ve enjoyed there, and out-of-town guests can’t get over how good it is.

What’s the best vacation you’ve taken? A few years ago, we traveled by boat from Seattle to Vancouver Island in September. Visiting Butchart Gardens in Victoria and touring the northern side of the island was amazing. We stayed at a National Geographic photographer’s bed and breakfast in Port McNeill. He took us to his favorite “secret” spots and gave us photography lessons. Then, we went on a private whale watching tour that was spectacular. I’m hoping my best vacation is yet so come. And, I’m looking for suggestions on where to celebrate our 25th wedding anniversary next year!

Take 5 is a recurring set of questions designed to get to know our chapter’s board members.

Top 3 PR Articles of the Week: Friday, October 24, 2014

It looks like we’re going to get one last weekend with nice weather before the bitter cold starts to set in so I’m going to keep this short and sweet! For this week, check out the following articles about Facebook’s new Rooms app, tips on building a brand on Twitter and some useful tools that make a PR professional’s job a little bit easier.

USA Today
Facebook launches Rooms app for anonymous sharing of interests Read>>>

20 tools every PR professional needs to know Read>>>

All Twitter
How to build a unique visual brand on Twitter Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Update from International PRSA Conference: Membership is up

By Karren Jeske, APR and Ann Peru Knabe, APR+M

Screen Shot 2014-10-20 at 10.03.38 AM Southeastern Wisconsin PRSA board members Karren Jeske, APR, and Ann Peru Knabe, APR+M, represented the chapter at the 2014 PRSA Assembly in Washington, D.C. The annual meeting is held prior to the international convention. Jeske and Knabe voted on behalf of the chapter on several key issues.

The immediate past chair, Mickey Nall, APR, and current chair, Joe Cohen, APR, presented the state of the society. This was a good news story: PRSA is very healthy from a fiscal perspective, membership is up, and there was an increase in positive sentiment about the organization. National dues will not increase in 2015 and more than 50 webinars (live and on demand) will continue to be offered FREE to members throughout 2015.

The assembly passed two significant bylaw amendments that affect leadership at the national and regional level. The first amendment allows eligible non-APR members to apply for the two at large seats on the board, and the second amendment clarifies that voting members of the PRSA board of directors may not concurrently serve as district or chapter officers. While some assembly delegates expressed concern this may further dilute the value of APR, others said it encouraged inclusiveness in the decision-making process and evolution of the society.

Mark McClennan, APR, was elected as chair elect for 2015, and will assume the role of chair in 2016.  The slate of officers recommended by the nominating committee was also elected.

Screen Shot 2014-10-20 at 10.04.14 AM Joseph P. Truncale, Ph.D., CAE, was announced as the new CEO.

The assembly also featured a town-hall meeting where delegates could discuss concerns about the society of   interest. Several people voiced concern that PRSA was starting to use “marketing language” in its conversations and  literature. However, others indicated this is the trend for PR – a convergence of PR, marketing and paid media.

The next assembly will be held in Atlanta on Nov. 7 in conjunction with the 2015 International PRSA Conference, Nov. 8-10.


Top 3 PR Articles of the Week: Friday, October 17, 2014

Happy Friday! All companies think their content is the best and want it to be seen by everyone. To do this, we need a target market, a delivery system to spread it around, and most likely, a little luck. The question is how does that happen naturally? To help you along, the three PR articles from this week show how content marketing can be used successfully and how to distribute it effectively. Enjoy!

PR Daily 5 ways content marketing can stir PR success.

Mashable How to get the most of your promoted tweets.

AD Age How to distribute content after it’s been made.

Zach Hindes (@zachindes)