Update from International PRSA Conference: Membership is up

By Karren Jeske, APR and Ann Peru Knabe, APR+M

Screen Shot 2014-10-20 at 10.03.38 AM Southeastern Wisconsin PRSA board members Karren Jeske, APR, and Ann Peru Knabe, APR+M, represented the chapter at the 2014 PRSA Assembly in Washington, D.C. The annual meeting is held prior to the international convention. Jeske and Knabe voted on behalf of the chapter on several key issues.

The immediate past chair, Mickey Nall, APR, and current chair, Joe Cohen, APR, presented the state of the society. This was a good news story: PRSA is very healthy from a fiscal perspective, membership is up, and there was an increase in positive sentiment about the organization. National dues will not increase in 2015 and more than 50 webinars (live and on demand) will continue to be offered FREE to members throughout 2015.

The assembly passed two significant bylaw amendments that affect leadership at the national and regional level. The first amendment allows eligible non-APR members to apply for the two at large seats on the board, and the second amendment clarifies that voting members of the PRSA board of directors may not concurrently serve as district or chapter officers. While some assembly delegates expressed concern this may further dilute the value of APR, others said it encouraged inclusiveness in the decision-making process and evolution of the society.

Mark McClennan, APR, was elected as chair elect for 2015, and will assume the role of chair in 2016.  The slate of officers recommended by the nominating committee was also elected.

Screen Shot 2014-10-20 at 10.04.14 AM Joseph P. Truncale, Ph.D., CAE, was announced as the new CEO.

The assembly also featured a town-hall meeting where delegates could discuss concerns about the society of   interest. Several people voiced concern that PRSA was starting to use “marketing language” in its conversations and  literature. However, others indicated this is the trend for PR – a convergence of PR, marketing and paid media.

The next assembly will be held in Atlanta on Nov. 7 in conjunction with the 2015 International PRSA Conference, Nov. 8-10.


Top 3 PR Articles of the Week: Friday, October 17, 2014

Happy Friday! All companies think their content is the best and want it to be seen by everyone. To do this, we need a target market, a delivery system to spread it around, and most likely, a little luck. The question is how does that happen naturally? To help you along, the three PR articles from this week show how content marketing can be used successfully and how to distribute it effectively. Enjoy!

PR Daily 5 ways content marketing can stir PR success. http://www.prdaily.com/socialmedia/Articles/17431.aspx

Mashable How to get the most of your promoted tweets. http://mashable.com/2014/10/13/promoted-tweets-strategy/

AD Age How to distribute content after it’s been made. http://adage.com/article/news/content-made/295363/?utm_campaign=SocialFlow&utm_source=Twitter&utm_medium=Social

Zach Hindes (@zachindes)

Top 3 PR Articles of the Week: Friday, October 10, 2014

Many public relations professionals do a lot more than traditional public relations work. Many of us are also diving into the world of social media, media buying or even graphic design. While many budgets are decreasing, the demand to wear many hats is increasing. Therefore, the top three articles from this week span a variety of topics including marketing, social media and the traditional news release. Enjoy!

The Millennial that marketers are targeting does not exist Read>>>

Hashtags 101: How to create your own Read>>>

The venerable press release remains the cornerstone of public relations Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles for the Week: Friday, October 3, 2014

Happy Friday! When autumn rolls around, we tend to settle in and wait for signs of springtime. As public relations professionals, we can’t afford to take breaks. Even when your company is engrained into the public’s mind, there is always a way to become relevant and show the value of your product or brand. The Top 3 PR Articles from this week show how an established business can make a statement to their followers and make their brand unique. Enjoy!

Forbes Here are 25 ways to grow your social media presence. People depend on social media to tell them the news, funny stories, what to think and what to feel, so continuous involvement in those types of media is very important. http://www.forbes.com/sites/johnrampton/2014/09/29/25-ways-to-grow-your-social-media-presence/

PR Daily Burt’s Bees celebrates their 30th “Beeday” in social media style. This birthday celebration shows how to commemorate milestones with your social media community in a way that honors your legacy. http://www.prdaily.com/Main/Articles/17353.aspx

AD Age Starbucks announced their first global campaign, “Meet me at Starbucks.” The coffee giant takes a break from commercials advertising “PSL Season” and Frappuccinos to focus on what the brand has done for people in an international sized mini-documentary. http://adage.com/article/cmo-strategy/starbucks-launches-brand-campaign/295175/

Zach Hindes (@zachindes)

Take 5: Dr. Ann Peru Knabe, APR+M

Chapter position: Assembly delegateprofile knabe
Current positions: University PR lecturer
Senior PR counselor with BVK.com
Colonel in the U.S. Air Force Reserve (assigned to Pentagon as public affairs officer)

What do you find most beneficial about our chapter? Networking, and I would be remiss not to mention our chapter played a critical role in me earning Accreditation in PR.

What do you like best about being a professional communicator? In the agency environment and Air Force, the situation is fluid and dynamic, but principles of good PR remain the same.

 What’s your favorite part about living and working in Southeastern Wisconsin? Relatively accessible to both coasts. I love that I can fly to DC in less than two hours.

 What’s the best vacation you’ve taken? 10-day trip to Dubai with the family – amazing architecture and culture. Can’t wait to go back – well worth the 15-hour flight.

What’s an interesting fact about you? I belong to two PRSA chapters – the National Capital Chapter in Washington, DC and SE Wisconsin chapter. I spend a lot of time in DC, so sometimes I attend more functions there than here.

Take 5 is a recurring set of questions designed to get to know our chapter’s board members.

Summer isn’t done group membership promotion

Take advantage of PRSA’s “Summer’s Not Done Group Membership Promotion,” through Oct. 31, 2014. Any new groups joining during this time will have a choice of either:

  • Free Chapter (first year dues) for new members or
  • Free one Professional Interest Section (first year dues) for the entire team, including renewing members.
  • All new members in the group will have waived Initiation fee.

If you’re considering enrolling your team in the Group Membership Program, certain criteriahelp ensure that this program provides the greatest return on investment. PRSA requiresthat a minimum of five employees* join at the same time. Also:

  • All employees must join as the same member type.
  • A Group Member Application for all new members is needed, along with payment.
  • Payments methods accepted are credit card (MasterCard, VISA and Discover) or company check.

The PRSA team is dedicated to ensuring the highest quality customer service. Once you’ve become a PRSA Group, the PRSA process includes:

  • One convenient renewal date for the entire team.
  • One invoice detailing payment for each member, which will be sent to the group contact.
  • The ability for additional members to join the group at any time during the year. Dues will be prorated accordingly.
  • Easily-transferable memberships for when an employee changes departments or leaves your organization.
  • Annual billing for renewals, after the first year.
  • Availability of multi-year memberships at an additional discount.

For more information, contact:
Pamela R. Weess, CAE
Director, Group Membership and Engagement
Public Relations Society of America
33 Maiden Lane, 11th Floor
New York, NY 10038
(212) 460-1482

Top 3 PR Articles of the Week: Friday, September 26, 2014

Happy last Friday of September! Now that fall is officially here, I’m sure the majority of us are entrenched in planning for 2015. Therefore, the Top 3 PR Articles of the Week serve as a friendly reminder to prepare for crises ahead of time, remember that the news world is always changing and to make sure you have a policy when it comes to social media. Enjoy!

USA Today
43% of companies had a data breach in the past year Read>>>

PEW Research Center
How social media is reshaping news Read>>>

A practical guide to writing an effective social media policy Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Take 5: Tim Olsen, MA, APR

Chapter position: Membership chairTim Olsen web
Current position: Manager of public relations, Froedtert & the Medical College of Wisconsin

What do you find most beneficial about our chapter?
The networking opportunities, especially at the monthly luncheons, are a great benefit to members. We’re a collegial community of communicators in southeastern Wisconsin, and the relationships we have with each other are mutually beneficial.

What do you like best about being a professional communicator?
Helping others understand an issue, why they need to know about it and how it affects them. My focus is primarily on internal communications, so I like coordinating information to coworkers that will help them do their jobs better.

What’s the craziest thing you’ve had to do for work?
As a college intern, my employer had another worker and me remove a phone system from the basement of a building where he had an office. He said the system was just for his office, but he was mistaken. It was for the entire building. We disconnected all phone service for the entire building for several hours.

What do you like to do outside of work?
Spending time with my wife and kids, reading, following Major League Baseball, treasure-hunting at flea markets, camping.

What’s an interesting fact about you?
I don’t know how interesting this is, but I’ve kept a daily diary since I was 12 years old.

Take 5 is a recurring set of questions designed to get to know our chapter’s board members.

Top 3 PR Articles of the Week: Friday, September 19, 2014

Companies with similar goals and aspirations often work together. Choosing what kind of company you are is also very important. The Top 3 PR Articles from this week show how important brands are; from the name to companies’ involvement in the marketplace. Enjoy!

Ad Week
Has the NFL ever gotten off to a worse start?
The NFL has been in the news for some criticisms and the brand is taking a hit after another player has come under scrutiny. Read>>>

Is U2 going freemium with Apple a sign of what’s to come?
At Apple’s recent reveal event, U2 announced they were giving their newest album to all iTunes users for free. In a declining industry, we might see more large scale partnerships between companies and artists. Read>>>

PR Daily
3 things to consider when choosing a brand name
While there are great brand names, there is also a overabundance of bad ones. Here are 3 things to considering when choosing a brand name. Read>>>

Zach Hindes (@zachindes)

Stephen Johnsone, APR, PRSA Fellow 1944-2014

It is witSteve Johnstoneh heavy hearts we have to inform you Steve Johnstone, APR, PRSA Fellow has died. Johnstone was a former Dorothy Thomas Black Award winner; former PRSA Southeastern Chapter board member, and he was also involved with the Black Public Relations Society. He was a mentor to many.

Johnstone began his career in 1968. He worked for Milwaukee-based advertising-public relations agencies Hoffman York and Bader Rutter. For 21 years, he directed public relations operations for Andrews Mautner and Blue Horse agencies and served as the Falk Group’s executive vice president when the agency started in 2008.

Johnstone provided public relations services for some of the world’s largest corporations including Wal-Mart, McDonald’s, Verizon Wireless and Rockwell Automation, in addition to start-up companies, retailers and health care organizations.

Please keep his family in your thoughts and prayers: http://www.legacy.com/obituaries/jsonline/obituary.aspx?n=stephen-fawcett-johnstone&pid=172423973&fhid=19710