Top 3 PR Articles of the Week: Friday, October 10, 2014

Many public relations professionals do a lot more than traditional public relations work. Many of us are also diving into the world of social media, media buying or even graphic design. While many budgets are decreasing, the demand to wear many hats is increasing. Therefore, the top three articles from this week span a variety of topics including marketing, social media and the traditional news release. Enjoy!

The Millennial that marketers are targeting does not exist Read>>>

Hashtags 101: How to create your own Read>>>

The venerable press release remains the cornerstone of public relations Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles for the Week: Friday, October 3, 2014

Happy Friday! When autumn rolls around, we tend to settle in and wait for signs of springtime. As public relations professionals, we can’t afford to take breaks. Even when your company is engrained into the public’s mind, there is always a way to become relevant and show the value of your product or brand. The Top 3 PR Articles from this week show how an established business can make a statement to their followers and make their brand unique. Enjoy!

Forbes Here are 25 ways to grow your social media presence. People depend on social media to tell them the news, funny stories, what to think and what to feel, so continuous involvement in those types of media is very important.

PR Daily Burt’s Bees celebrates their 30th “Beeday” in social media style. This birthday celebration shows how to commemorate milestones with your social media community in a way that honors your legacy.

AD Age Starbucks announced their first global campaign, “Meet me at Starbucks.” The coffee giant takes a break from commercials advertising “PSL Season” and Frappuccinos to focus on what the brand has done for people in an international sized mini-documentary.

Zach Hindes (@zachindes)

Take 5: Dr. Ann Peru Knabe, APR+M

Chapter position: Assembly delegateprofile knabe
Current positions: University PR lecturer
Senior PR counselor with
Colonel in the U.S. Air Force Reserve (assigned to Pentagon as public affairs officer)

What do you find most beneficial about our chapter? Networking, and I would be remiss not to mention our chapter played a critical role in me earning Accreditation in PR.

What do you like best about being a professional communicator? In the agency environment and Air Force, the situation is fluid and dynamic, but principles of good PR remain the same.

 What’s your favorite part about living and working in Southeastern Wisconsin? Relatively accessible to both coasts. I love that I can fly to DC in less than two hours.

 What’s the best vacation you’ve taken? 10-day trip to Dubai with the family – amazing architecture and culture. Can’t wait to go back – well worth the 15-hour flight.

What’s an interesting fact about you? I belong to two PRSA chapters – the National Capital Chapter in Washington, DC and SE Wisconsin chapter. I spend a lot of time in DC, so sometimes I attend more functions there than here.

Take 5 is a recurring set of questions designed to get to know our chapter’s board members.

Summer isn’t done group membership promotion

Take advantage of PRSA’s “Summer’s Not Done Group Membership Promotion,” through Oct. 31, 2014. Any new groups joining during this time will have a choice of either:

  • Free Chapter (first year dues) for new members or
  • Free one Professional Interest Section (first year dues) for the entire team, including renewing members.
  • All new members in the group will have waived Initiation fee.

If you’re considering enrolling your team in the Group Membership Program, certain criteriahelp ensure that this program provides the greatest return on investment. PRSA requiresthat a minimum of five employees* join at the same time. Also:

  • All employees must join as the same member type.
  • A Group Member Application for all new members is needed, along with payment.
  • Payments methods accepted are credit card (MasterCard, VISA and Discover) or company check.

The PRSA team is dedicated to ensuring the highest quality customer service. Once you’ve become a PRSA Group, the PRSA process includes:

  • One convenient renewal date for the entire team.
  • One invoice detailing payment for each member, which will be sent to the group contact.
  • The ability for additional members to join the group at any time during the year. Dues will be prorated accordingly.
  • Easily-transferable memberships for when an employee changes departments or leaves your organization.
  • Annual billing for renewals, after the first year.
  • Availability of multi-year memberships at an additional discount.

For more information, contact:
Pamela R. Weess, CAE
Director, Group Membership and Engagement
Public Relations Society of America
33 Maiden Lane, 11th Floor
New York, NY 10038
(212) 460-1482

Top 3 PR Articles of the Week: Friday, September 26, 2014

Happy last Friday of September! Now that fall is officially here, I’m sure the majority of us are entrenched in planning for 2015. Therefore, the Top 3 PR Articles of the Week serve as a friendly reminder to prepare for crises ahead of time, remember that the news world is always changing and to make sure you have a policy when it comes to social media. Enjoy!

USA Today
43% of companies had a data breach in the past year Read>>>

PEW Research Center
How social media is reshaping news Read>>>

A practical guide to writing an effective social media policy Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Take 5: Tim Olsen, MA, APR

Chapter position: Membership chairTim Olsen web
Current position: Manager of public relations, Froedtert & the Medical College of Wisconsin

What do you find most beneficial about our chapter?
The networking opportunities, especially at the monthly luncheons, are a great benefit to members. We’re a collegial community of communicators in southeastern Wisconsin, and the relationships we have with each other are mutually beneficial.

What do you like best about being a professional communicator?
Helping others understand an issue, why they need to know about it and how it affects them. My focus is primarily on internal communications, so I like coordinating information to coworkers that will help them do their jobs better.

What’s the craziest thing you’ve had to do for work?
As a college intern, my employer had another worker and me remove a phone system from the basement of a building where he had an office. He said the system was just for his office, but he was mistaken. It was for the entire building. We disconnected all phone service for the entire building for several hours.

What do you like to do outside of work?
Spending time with my wife and kids, reading, following Major League Baseball, treasure-hunting at flea markets, camping.

What’s an interesting fact about you?
I don’t know how interesting this is, but I’ve kept a daily diary since I was 12 years old.

Take 5 is a recurring set of questions designed to get to know our chapter’s board members.

Top 3 PR Articles of the Week: Friday, September 19, 2014

Companies with similar goals and aspirations often work together. Choosing what kind of company you are is also very important. The Top 3 PR Articles from this week show how important brands are; from the name to companies’ involvement in the marketplace. Enjoy!

Ad Week
Has the NFL ever gotten off to a worse start?
The NFL has been in the news for some criticisms and the brand is taking a hit after another player has come under scrutiny. Read>>>

Is U2 going freemium with Apple a sign of what’s to come?
At Apple’s recent reveal event, U2 announced they were giving their newest album to all iTunes users for free. In a declining industry, we might see more large scale partnerships between companies and artists. Read>>>

PR Daily
3 things to consider when choosing a brand name
While there are great brand names, there is also a overabundance of bad ones. Here are 3 things to considering when choosing a brand name. Read>>>

Zach Hindes (@zachindes)

Stephen Johnsone, APR, PRSA Fellow 1944-2014

It is witSteve Johnstoneh heavy hearts we have to inform you Steve Johnstone, APR, PRSA Fellow has died. Johnstone was a former Dorothy Thomas Black Award winner; former PRSA Southeastern Chapter board member, and he was also involved with the Black Public Relations Society. He was a mentor to many.

Johnstone began his career in 1968. He worked for Milwaukee-based advertising-public relations agencies Hoffman York and Bader Rutter. For 21 years, he directed public relations operations for Andrews Mautner and Blue Horse agencies and served as the Falk Group’s executive vice president when the agency started in 2008.

Johnstone provided public relations services for some of the world’s largest corporations including Wal-Mart, McDonald’s, Verizon Wireless and Rockwell Automation, in addition to start-up companies, retailers and health care organizations.

Please keep his family in your thoughts and prayers:



Take 5: Sara Rude

sara rude 2014smallerChapter position: Director at large
Current position: Public relations account supervisor, Nelson Schmidt

What do you find most beneficial about our chapter?
Being a member of PRSA allows all ages of communications professionals the ability to network with fellow professionals who they might never otherwise have had the opportunity to engage with. There’s a wonderful mix of backgrounds and experience from corporate, agency and nonprofits that encourages and promotes very beneficial idea sharing. Our monthly luncheon programs provide a unique and convenient way to stay up-to-date on the most relevant PR topics, while networking (did I mention NETWORKING?), while our socials and annual PRPalooza are great events where you can kick back and have some fun in a more casual atmosphere (and network…). We are a super fun (and well-connected) group! #justsayin

What social media outlets do you use?
Personally, I’m very active on Facebook, which, according to my 16-year-old sister, makes me old. I also think that LinkedIn is a great way to stay “virtually connected” with your business network. I have a Twitter account that is essentially random and ridiculous that I don’t keep up with very often… unless there is an awards show or the Packers are playing. I’m also obsessed with Pinterest – I should legitimately look into some kind of rehabilitation program.

What do you like to do outside of work?
I live in Wauwatosa with my 8-year-old daughter, Molly and rescue terrier-mix, Kirby. We spend a lot of time at local parks, museums, festivals, and other wholesome family places. I also enjoy checking out new restaurants and bars throughout the city. Live music and karaoke is my jam (see what I did there?) – but, fair warning: 90s rap WILL happen at karaoke. I apologize in advance to anyone who has or may encounter that. I also am an avid reader and writer (I do work in PR after all!).

What’s your favorite restaurant in Southeastern Wisconsin?
La Merenda is my favorite restaurant in the city for “fancy food.” The atmosphere and quality is just amazing. I also love Cielito Lindo for Mexican food… It’s so cozy and friendly with great, cheap Mexican food. Blue’s Egg is bar none the best breakfast spot in the city. I also love Juniper 61. No – I can’t pick just one…

What’s the best vacation you’ve taken?
St. John, U.S. Virgin Islands, hands down. We rented a beautiful villa with a salt water infinity pool and a gorgeous view of the ocean – literally the most beautiful beaches I have ever seen in my life. Awesome balance of low-key relaxation and vacation/beach shenanigans. Even with the semi-severe sun stroke I got from floating in the pool drinking cocktails and smoking cigars all day – I’d go there again in a heartbeat.

Top 3 PR Articles of the Week: Friday, September 5, 2014

Welcome to September (already)! While the mild summer we had is almost behind us, social media, branding campaigns, budgets and reporter requests are here to stay. Therefore, the Top 3 PR Articles of the Week address the timing of social media posts, a new concept for Twitter and branding challenges for the NFL. Enjoy!

Social Media Today
Are You Losing Followers by Not Timing Your Social Media Posts Correctly? Read>>>

Fast Company
Twitter may adopt a Facebook-like algorithmic feed Read>>>

4 branding challenges for the NFL Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care