Top 3 PR Articles of the Week: Friday, January 30, 2015

Here we are with the first month of the year already behind us. Hopefully all of you have successfully implemented your PR plans for 2015, are well on your way or at least started thinking about it. The top articles of this week might be a little premature when it comes to social media planning for 2016 but we also examine Target’s exit from Canada and how to make sure social media fits in your business strategy. Enjoy!

DIGIDAY
Target Canada: A lesson in brand marketing? Read>>>

Forbes
How to properly use social media to fit your business strategy Read>>>

Social Media Today
Where will social media users go in 2016? Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, January 23, 2015

Believe it or not, we made it through another work week (even though it was especially painful with the way the Packers lost last Sunday). This week, the media was buzzing about the State of the Union Address (#SOTU) and the upcoming Super Bowl. Check out the Top 3 PR Articles of the Week below to learn more about the #SOTU and ways Facebook is targeting users during the Super Bowl. Enjoy!

CNN Money
Obama’s #SOTU press strategy: all of the above Read>>>

CNN
The 11 best social media moments at the State of the Union address Read>>>

Ad Age
Facebook packages own Super Bowl audience for ad dollars Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, January 16, 2015

It’s an especially happy Friday in southeast Wisconsin today! Not only did we all wake up to 30 degree weather this morning, but it’s supposed to be 40 degrees tomorrow and the Packers are playing in the NFC championship on Sunday! While this has nothing to do with PR, I couldn’t contain my excitement. So, before you start to enjoy the weekend ahead, check out the articles below pertaining to Target’s PR nightmare, must-have marketing tools and resources for better writing. Enjoy!

Milwaukee Business Journal
Target’s latest PR nightmare: The ripple effect of a bad business decision Read>>>

Entrepreneur
15 must-have marketing tools for 2015 Read>>>

Inc.
50 awesome resources to help you be a better writer (and content marketer) Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, December 5, 2014

Somehow we’re less than one month away from a brand new year already! As 2015 looms near, it’s time to look at new and improved ways to implement our public relations, marketing and social media plans. As we look ahead, consider some of the tips and information in the Top 3 PR Articles of the Week. Enjoy!

Fast Company
Eight surprising tips on getting more retweets backed by science Read>>>

Mashable
Seven social media resolutions for 2015 Read>>>

Digiday
How messaging apps are changing media distribution Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday November 28, 2014

Happy (Black) Friday! I hope everyone had an excellent Thanksgiving. As the year comes to a close, news starts to dwindle and it’s a time for reflection. Motivation might slow but we have to remember to stay committed even during the holidays. The Top 3 PR Articles from this week present ways to think outside the box and look back on the year. Enjoy!

Fast Company Tricks to help with brainstorming. http://www.fastcompany.com/3039050/4-simple-tricks-to-get-your-creative-juices-flowing-again

PR Newser 10 social media myths. http://www.mediabistro.com/prnewser/10-client-delusions-about-social-media_b103629

PR Daily What PR pros should be thankful for. http://www.prdaily.com/Main/Articles/17686.aspx

Zach Hindes (@zachindes)

Top 3 PR Articles of the Week: Friday, November 21, 2014

Whether you’re watching the news, having lunch with friends, sitting in a bar or watching football on a Sunday afternoon, there always seems to be a buzz about social media. Did you see the picture of Jane’s new house on Twitter? Did you see the Black Friday coupon code for big screen TVs on Facebook?

However, it’s important to remember that there are some down sides of social media as well. Therefore, the articles from this week address whether social media is a waste of time for brands, what we get wrong about social media and ways to hide your personal life by building a professional Facebook page.

Fast Company
Brand are wasting time and money on Facebook and Twitter, report says Read>>>

Forbes
What boomers and Gen Xers get wrong about social media Read>>>

Reuters
Facebook developing a professional website ‘Facebook at Work’: FT Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday November 14, 2014

Happy Friday! Social media can be used in a number of ways in helping grow a business. Unfortunately, it can also be used in the wrong way and hurt your company’s reputation or stunt its progress. Choosing how and when to use social media is vital for fostering a successful relationship with your market. The Top 3 PR Articles from this week display how you can utilize social media in effective and beneficial ways. Enjoy!

Mashable Have more control your Facebook newsfeed.
http://mashable.com/2014/11/07/facebook-news-feed-settings/

Fast Company Discover what mistakes your company is making on Twitter.
http://www.fastcompany.com/3038228/are-you-making-these-networking-mistakes-on-twitter

PR Daily How to have a PR strategy on Instagram.
http://www.prdaily.com/socialmedia/Articles/17603.aspx

Top 3 PR Articles of the Week: Friday October 31, 2014

Happy Halloween! In an effort to stay current, brands have to adapt to what the public is concerned about. We have to listen to what is current but also stay true to our company’s mission statement. The top three PR articles from this week show what brands can do to be authentic and current. Enjoy!

PR Daily Brands market to the trick or treat crowd by offering deals and discounts. http://www.prdaily.com/Main/Articles/17538.aspx

PR Newser Find out what it takes to have an authentic brand. http://www.mediabistro.com/prnewser/the-20-most-authentic-brands-in-the-us-and-why_b102281

PR Week When does brand partnership become toxic? http://www.prweek.com/article/1317508/when-does-brand-partnership-become-toxic-relationship

Zach Hindes (@zachindes)

Top 3 PR Articles of the Week: Friday, October 24, 2014

It looks like we’re going to get one last weekend with nice weather before the bitter cold starts to set in so I’m going to keep this short and sweet! For this week, check out the following articles about Facebook’s new Rooms app, tips on building a brand on Twitter and some useful tools that make a PR professional’s job a little bit easier.

USA Today
Facebook launches Rooms app for anonymous sharing of interests Read>>>

PRNewser
20 tools every PR professional needs to know Read>>>

All Twitter
How to build a unique visual brand on Twitter Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, October 17, 2014

Happy Friday! All companies think their content is the best and want it to be seen by everyone. To do this, we need a target market, a delivery system to spread it around, and most likely, a little luck. The question is how does that happen naturally? To help you along, the three PR articles from this week show how content marketing can be used successfully and how to distribute it effectively. Enjoy!

PR Daily 5 ways content marketing can stir PR success. http://www.prdaily.com/socialmedia/Articles/17431.aspx

Mashable How to get the most of your promoted tweets. http://mashable.com/2014/10/13/promoted-tweets-strategy/

AD Age How to distribute content after it’s been made. http://adage.com/article/news/content-made/295363/?utm_campaign=SocialFlow&utm_source=Twitter&utm_medium=Social

Zach Hindes (@zachindes)