Top 3 PR Articles of the Week: Friday, July 25, 2014

From basic public relations tactics to social media, the Top 3 Articles of the Week feature best pitching practices, ways to detect a social media crisis and Facebook’s latest feature, Save. Enjoy!

Tech Crunch
Facebook launches Save, a read-it-later list for links, places and media pages Read>>>

Social Times
3 ways to detect and manage social media crises Read>>>

Bulldog Reporter
You had me at the subject line: New reporter survey on press releases offers best pitching practices as 100 journalists weigh in on how to disrupt the press release Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR articles of the week: Friday, July 18, 2014

As more and more social media tools arise, blogging remains popular. Or does it? Read on before you make your decision.

PR Daily
This serves as a good reminder when searching for images to use in your next blog post. Read more.

Social Media Examiner
Have you ever tested blog post titles with Twitter? You should consider it. Read more.

The Guardian
This reporter questions whether we should mourn the end of blogs? Do we see them as work now instead of play? Read more.

Have a great weekend!

Meg Hemmelgarn
PR account supervisor at STIR
Chapter social media and communications chair

Top 3 PR Articles of the Week: Friday, July 11, 2014

I hope everyone had a fabulous and safe 4th of July holiday last week! Now that we’re all back in the swing of things, this week’s Top 3 PR Articles are about understanding today’s consumer, why we spend so much time on Facebook and whether journalists are still reading our news releases.

Bulldog Reporter
The evolution of customer engagement: New research emphasizes the value of understanding today’s consumer Read>>>

Fast Company
We hate ourselves for spending so much time on Facebook. So why do we do it? Read>>>

Bulldog Reporter
Online newsrooms, press releases critical resources for journalists Read>>>

Do you think you spend too much time on Facebook?

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, June 27, 2014

One of my favorite SNL skits of all-time is entitled #hashtag. If you haven’t seen it, watch it (http://bit.ly/19hfeCY)! While it’s easy to make fun of the way people use social media, it’s definitely something that is here to stay-at least for the foreseeable future. We are continually searching for how to harness the power of social media. Our Top 3 PR Articles of the Week focus on hashtags, Facebook usage trends and the new Facebook Newswire. Enjoy!

Social Media Today
A scientific guide to hashtags: How many, which ones, and where to use them Read>>>

Ragan
What FB Newswire means for PR pros Read>>>

Wall Street Journal
Survey: Teens say they are using Facebook more Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, June 13, 2014

I would say that most PR professionals consider themselves “communication experts.” Obviously everyone is going to make a mistake here and there, but overall we think we can write and speak pretty well. Therefore, this week’s Top 3 PR Articles of the Week reminds us of the communication pitfalls we should try to avoid. Enjoy!

Forbes
Two misleading words triggered GM’s catastrophic communication breakdown Read>>>

jimromenesko.com
‘Excited’ is the most overused word in PR Read>>>

Ragan
Phrases that sabotage your career Read>>>

I know I find myself inserting the word excited into news releases from time to time. Anyone else?

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, June 6, 2014

Public relations professionals are commonly asked to predict the future. Ok, maybe that’s a little bit of an exaggeration, but it is true that PR professionals are always trying to stay ahead of the curve and get involved in the next big thing before our competitors. Therefore, this week’s Top 3 PR Articles of the Week concentrate on the future. Enjoy!

Bulldog Reporter
Only 26% of Marketers Can Prove the Value They Bring to Their Business, New Research Shows: 85% Feel Increasing Pressure to Measure Marketing’s Value and Contribution Read>>>

Social Media Today
The New Facebook Page Design Is Coming: What It Means For You Read>>>

Fortune
Words are dead. Here’s what will replace them. Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, May 30, 2014

It’s no secret that digital marketing and social media advertising are booming while more traditional forms are being pushed aside. However, new types of marketing approaches require new strategies and ways of engaging the consumer. Therefore, this week’s Top 3 PR Articles focuses on just that – how to reach consumers through marketing via digital channels. Enjoy!

Bulldog Reporter
Retail Marketers Are Shifting Their Focus to Personalized Digital Campaigns, New Study Reveals: 9 Out of 10 Senior Marketers Say Personalized Messages Work Better than Mass Communications Read>>>

Fast Company
6 Research-Backed Ways to Get More Followers on any Social Media Read>>>

Bulldog Reporter
Majority of Consumers Think Brands Need to Stop Trying to “Surprise and Delight”—Most Prefer an Efficient Customer Experience to a Personalized One, IntelliResponse Study Finds
Read>>>

What strategies have you implemented to engage consumers via social media or digital advertising?

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, May 23, 2014

As PR professionals, it’s typical that working with the media is in our job description. For some of us this might be a daily occurrence but for others, media interactions might be few and far between. Therefore, this week’s Top 3 PR Articles focus on the dos and don’ts of interacting with the media. (Actually, the ‘Shark Tank’ article isn’t necessarily about working with the media but I thought many of these ideas could pertain to pitching media stories). Enjoy!

Ragan
12 most damaging things to say to a journalist Read>>>

Bulldog Reporter
Are We On the Record? 5 PR Tips to Avoid Journalism’s “Gotcha by Default” Trend Read>>>

Ragan
4 communication lessons from ‘Shark Tank’ Read>>>

I know I’ve made some of these mistakes when dealing with journalists (especially my first couple of years working in PR). Anyone else?

Have a great Memorial Day weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, May 16, 2014

Top 3 PR Articles of the Week: Friday, May 16, 2014

As I looked through the articles I set aside this week for this blog post, I noticed that one word was repeatedly jumping out at me; Millennial.

Someone is considered a Millennial, or part of Generation Y, if they were born roughly between 1980 and 2000, myself included. Right now, that’s anyone between the age of 14 and 34. This group is tech savvy, civic minded and has extreme purchasing power (important information for anyone trying to communicate to or sell to this group). Therefore, this week’s Top 3 PR Articles focus on the Millennial Generation and what we can do to attract them.

Bulldog Reporter
Millennials have no fear of big data—In fact, new SDL Global study finds Gen Yers expect brands to use their unique data for hyper-targeted experiences. Read >>>

Forbes
5 ways to attract and keep top millennial talent. Read >>>

Bulldog Reporter
Mountain Dew’s PR win: Fuse Marketing explains how top brands reach Millennials, teens and youth consumers. Read>>>

Leave us a comment and tell us what you’ve been doing to tap into this demographic.

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, May 9, 2014

Public relations experts typically wear many hats. Besides working on traditional public relations strategies or tactics, we may be asked to manage social media accounts, purchase advertising, draft a marketing campaign and more. So, it’s important that we all stay educated in a number of communication vehicles.

Many of us no longer consume news by watching TV or picking up a newspaper; we have the USA Today app on our phones. We don’t watch the new episode of Modern Family live; we DVR it so we can skip the commercials. To combat this way of consuming information and entertainment, many organizations are turning to digital advertising. Therefore, the week’s Top 3 PR Articles focuses on that exact topic.

Social Media Today
Online advertising case study: Facebook Ads vs. Google AdWords vs. LinkedIn
http://bit.ly/1g4dfv3

New York Times
The great unwatched
http://nyti.ms/1kEyqPU

Digiday
The age of big data won’t be easy for marketers
http://bit.ly/SrzDDZ

Leave us a comment – Has your organization seen a shift in where advertising dollars are spent?

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care