Top 3 PR Articles of the Week: Friday, January 2, 2015

Happy 2015!! To kick off the New Year, the Top 3 PR Articles of the Week focus on ways to improve some of our public relations skills. Enjoy!

Ragan
How to cut the ‘ums,’ uhs,’ and ‘literallys’ when speaking Read>>>

PR Daily
The introvert’s guide to working in communications Read>>>

Social Times
Social media has changed how consumers shop online Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

A letter to my friends, esteemed colleagues, PRSA Southeast Wisconsin members and supporters:

Samantha-AndrewsThree words sum up how I feel today: blessed, grateful and thankful.

I want to take this opportunity to say thank you for allowing me to serve as president of the PRSA Southeast Wisconsin chapter this year. It’s truly been a privilege and my honor.

PR Palooza a success; thank you!

I can’t wait to see the photos from our PR Palooza fundraiser event last night at the Miller Caves; check back soon on our website: prsawis.org and Twitter @prsawis (follow us!). The presence of our photographer, Scott Patrick, was a wonderful addition to our event. Hopefully you had a chance to check out his photo booth and take home some fun photos. Here is a photo of me, Sara Rude and Annie Gentil I hope will make you smile.
Screen Shot 2014-12-11 at 2.37.03 PM

The holiday spirit is truly among us. Sara Rude, who served as chair for our fundraiser last night, dropped off all the leftover food from the event to The Guest House of Milwaukee, a homeless shelter for men who are looking to rehabilitate back into society and get jobs with vocational skills. She said she “just couldn’t think of another better place to put all that food.” What a nice gift Sara … thank you. Thank you to Jackie Hribar of BVK for helping to take back our linens and candles (and for a ride back to my car!).

Our 50/50 cash raffle winner Tom Gubbins of Marketwired in Chicago, who Don Klein reached out to and gained sponsorship support from this year, even donated back his $70 in cash winnings back to our chapter. Thank you ,Tom! We were able to raise $6,500 this year in sponsorship funds.

Two years ago, our past president, my friend and colleague, Mike Pflughoeft, APR, founded PR Palooza, an event that brought our economically challenged chapter “back in black.” His vision was to have an annual networking event that also helped to raise funds for the chapter. Thank you to all of our sponsors for their generosity: presenting sponsors–Big Shoes Network; Mueller Communications, Inc.; Potawatomi Hotel & Casino, Laughlin Constable and Nelson Schmidt. Supporting sponsors–Marketwired; Group 1 Marketing and Boelter and Lincoln. In-kind sponsors are Scott Patrick Photography, STIR, Business Journal and Staples Marketing.

I also would like to thank our PR Palooza chairs and volunteers: Sara Rude at Nelson Schmidt, Sarah Kikkert at Wisconsin State Fair, Meg Hemmelgarn at STIR and those who helped with planning efforts: Chantel Kuczmarski of Potawatomi Hotel & Casino and Mike Pflughoeft, APR. I’d also like to recognize our 2014 board of directors who also helped with this event and have shared their time and dedication this past year to PRSA: Bill Bussler; Don Klein; Phill Trewyn; Annie Gentil; Tim Olsen, APR; Karren Jeske, APR; Heidi Fendos; Sara Rude; Carol Weber, APR; Ann Knabe, PhD, APR+M and Kelly Savage, APR.

2014 PRSA Southeast Wisconsin Chapter successes

I’d like to briefly share successes our chapter has had this past year. We are holding steady financially with nearly $30,000 of chapter net worth. Thanks to Annie Gentil, our treasurer, for keeping us on track.

We are the largest PRSA chapter in Wisconsin with 323 members, including 37 associate members, which is up about 10 percent from last year. Local dues are only $75 a year for members, $25 for associate members, and new this year, we introduced a new membership rate for retirees of $25. Thank you to Tim Olsen, APR, our membership chair.

We have a continued partnership with the Eisner Foundation (thank you, Bill Eisner!) and our Pro Day in April. In 2015, Kelly Savage, APR, our accreditation chair has introduced a new Path to APR event, with the goal to encourage at least three to five members to successfully travel the “Path to APR” in 2015. This is under way now and begins in January, so please contact Kelly Savage, APR at kelly.savage.lvv0@statefarm.com today to sign up. Details can be found on our website.

Welcome new 2015 board members

Bill Bussler, our new president, and our new members to our 2015 board of directors (W. Patrick McSweeney, APR and Meg Hemmelgarn) will surely lead our chapter to more successes in the coming year. It is my pleasure to be among so many talented and fun individuals.

Personal story

In closing I’d like to share a personal story with you that has had a big impact on me and so many others this week. It is a story about the power of life, the spirit of giving, PR and social media.

I lost a high school friend and classmate this week whose family members were good friends of my family. I’m from a small town called Rosendale, which is about 10 miles from Fond du Lac. You may know of this town as many tell me they received speeding tickets driving through Rosendale!

My friend, Jason Czoschke, was only 41 years old. He passed away Sunday in a hunting accident, falling 15 feet from a deer stand in front of one of my other high school friends. Jason gave people so many laughs growing up; he was our class clown. He would often have these hilarious outbursts during homeroom and blurt out inappropriate words that even made our teachers laugh. I will also never forget the day Jason and I got into a spaghetti fight in our lunchroom. I was so mad at him for throwing spaghetti sauce all over my outfit!

While I have not seen Jason and many of my other friends from high school since our reunion a few years ago, I stay connected with them on Facebook, as I’m sure you do with your friends and family. His wife has been keeping all of us up-to-date on latest details about Jason. She shared yesterday how Jason chose to donate most of his organs to help others who are struggling to live. She said Jason will be helping eight people with these gifts of life, including a man in Chicago who will be receiving Jason’s heart. The man had only had a couple of days to live. What an impact Jason’s life has made on so many people! His wife and two daughters are more gifts he leaves behind. His jokes and laughter will be passed on to others for years to come. While it is tragic that he died so young, I’m happy he was at least doing something he loved–being outdoors and hunting. Losing friends and family members makes you realize how short life is and made me realize I should be kinder and more giving to others, so that’s my new goal, starting today!

I hope the holidays are safe and happy for all of you and your families. Let’s all enjoy this beautiful gift of life. Thank you again!

Sincerely,

Samantha Andrews, MBA, APR, immediate past president, PRSA Southeast Wisconsin

Top 3 PR Articles of the Week: Friday, December 5, 2014

Somehow we’re less than one month away from a brand new year already! As 2015 looms near, it’s time to look at new and improved ways to implement our public relations, marketing and social media plans. As we look ahead, consider some of the tips and information in the Top 3 PR Articles of the Week. Enjoy!

Fast Company
Eight surprising tips on getting more retweets backed by science Read>>>

Mashable
Seven social media resolutions for 2015 Read>>>

Digiday
How messaging apps are changing media distribution Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Thanks to our PR Palooza 2014 sponsors

Our PR Palooza wouldn’t be possible without the generous support of the sponsors listed below. Thanks to each and every one!

Miller Dec 2013Presenting sponsors:

Supporting sponsors:

In-kind sponsors:

Please be sure to thank our sponsors next time you see them!

Register for the Dec. 10 event here.

Stephen Johnsone, APR, PRSA Fellow 1944-2014

It is witSteve Johnstoneh heavy hearts we have to inform you Steve Johnstone, APR, PRSA Fellow has died. Johnstone was a former Dorothy Thomas Black Award winner; former PRSA Southeastern Chapter board member, and he was also involved with the Black Public Relations Society. He was a mentor to many.

Johnstone began his career in 1968. He worked for Milwaukee-based advertising-public relations agencies Hoffman York and Bader Rutter. For 21 years, he directed public relations operations for Andrews Mautner and Blue Horse agencies and served as the Falk Group’s executive vice president when the agency started in 2008.

Johnstone provided public relations services for some of the world’s largest corporations including Wal-Mart, McDonald’s, Verizon Wireless and Rockwell Automation, in addition to start-up companies, retailers and health care organizations.

Please keep his family in your thoughts and prayers: http://www.legacy.com/obituaries/jsonline/obituary.aspx?n=stephen-fawcett-johnstone&pid=172423973&fhid=19710

http://www.jsonline.com/news/obituaries/stephen-johnstone-had-a-strong-commitment-to-charity-and-fun-b99349344z1-274828461.html

 

 

PRSA Mentor Program kicks off second year

Mentor program kickoff 2014The PRSA Young Pros Mentor Program, a joint program between the Southeastern Wisconsin PRSA parent chapter and the PRSA Young Pros, recently embarked upon its second year.

Launched in 2013, the program’s goal is to foster relationships between young and seasoned professionals by providing programming, networking opportunities, idea sharing and career guidance.

A kickoff dinner was held on June 24 at Transfer Pizzeria to give mentors and mentees a chance to get acquainted. We are excited to have 17 pairs matched up one-on-one for the upcoming year.

In addition to the kickoff dinner, a social outing and an industry event are being planned for participants throughout the yearlong program. Details for these events will be announced soon.

In addition to planned Mentor Program events, mentors are also encouraged to invite their mentees to join them for at least one PRSA luncheon or other professional development event.

Contact PRSA mentor program chair Emily Bultman at ebultman@wda.org for more information.

 

Top 3 PR Articles of the Week: Friday, June 20, 2014

Unlike other Top 3 PR Articles of the Week blog posts, the top three articles from this week do not follow a common theme. Instead, the articles below give our readers practical advice and insights into current trends in the PR profession, the Dockers ‘Dad Pants’ campaign and the dreaded ask for free publicity. Enjoy!

JimRomenesko.com
No syrupy response to IHOP’s request for free publicity Read>>>

Bulldog Reporter
PR profession enjoying a multi-year period of expansion in budgets and staffs Read>>>

PRNewser
The Dockers ‘Dad Pants’ campaign works on a few different levels Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Take 5: Jess Kulas

Chapter position: Paragon Awards co-chairJess Kulas
Current position: PR account executive at BVK

What’s the craziest thing you’ve had to do for work? I had to cascade down a series of waterfalls with a group of journalists in the Dominican Republic. For someone who is terrified of heights it wasn’t an easy task to keep it together in front of the media, but it was something I’ll never forget.

What social media outlets do you use? Facebook, Twitter, Instagram and Pinterest. I probably have an unhealthy Pinterest addiction.

What’s your favorite part about living and working in Southeastern Wisconsin? With the exception of the brutal winters, Wisconsin has so much to offer. From the festivals and arts scene, to the array of restaurants and sporting events, it has something for everyone. The nice thing about working in the PR/communications industry here is that it makes the city feel smaller in a certain sense. There are a variety of networking opportunities, and you never feel like you get lost in the shuffle as you would in larger cities.

What’s your favorite restaurant in Southeastern Wisconsin? Ann’s Italian Restaurant in Hales Corners. Their pizza is out of this world.

What’s the best vacation you’ve taken? I went to China and Thailand last year to visit my friend and her husband. Asia was never on my travel bucket list, but it was one of the most amazing experiences. I find it so exciting to learn about new cultures and indulge in the different cuisines. Let’s just say that their food is 100 times better than any of the food you’d get at a takeout Chinese restaurant in Milwaukee.

Take 5 is a recurring set of questions designed to get to know our chapter’s board members.

 

Top 3 PR Articles of the Week: Friday, May 2, 2014

As PR professionals, we are always trying to stay one step ahead for our clients and organizations when it comes to ways to communicate with our stakeholders. In an industry that is constantly evolving, this isn’t always the easiest thing to do.

It seems that the million dollar question is always, “what is the next big thing?” While it’s almost impossible to answer this question, this week’s top 3 PR articles of the week try to shed some light on that question by focusing on the future.

Ragan
11 alternatives for a news release
http://bit.ly/1i1kfqX

CNN Money
The key to Facebook’s future?
http://bit.ly/1oanSvL

Fast Company
Snapchat grows up, adds text messaging and video conferencing
http://bit.ly/1iDfoh7

What do you think the next big thing will be?

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, April 18, 2014

Facebook recently announced a new feature that will allow mobile users to find friends if they are located nearby. This is just the most recent of changes, additions, corrections, redesigns, etc. for Facebook’s ever-changing platform.

As PR professionals, it’s commonly our jobs to keep our businesses and clients on the social media forefront. Therefore, because of this newest feature, this week’s top three articles will focus on how to use Facebook most efficiently until the next change, addition, correction or design is announced.

Infographic: A quick guide to Facebook’s new image dimensions
http://bit.ly/1iTxqXq

7 statistics that can raise your Facebook engagement
http://bit.ly/1nsWgBI

Facebook Pages redesign: 4 things businesses will want to do
http://bit.ly/1gVVw2v

Have a great weekend!

Kristin Rabas
Sr. Public Relations Advisor
Aurora Health Care