Position Title: Office of Communications Intern – Brand Storyteller and Awareness Ambassador
Division: Communications / Content Development
Location: Research Park Center, 10000 W. Innovation Drive, Milwaukee
Workweek: 15-30 hours, to be agreed upon in advance by MCW and student/university
Credits: 1-3, to be agreed upon in advance by MCW and student/university, and
conditional on satisfactory fulfillment of experience and related hours.
Reports to: Office of Communications Internship Supervisor
Directly Supervises: None
The Brand Storyteller and Awareness Ambassador is a Communications team member and responsible for development of content for MCW’s internal and external channels, including, but not limited to Intranet, news releases, social media channels, newsroom stories, publications, and more. The content will be designed to engage and compel internal and external audiences, improve site search engine rankings, site traffic and overall credibility for the brand.
Media relations is a key component of this internship as well. Having a “nose for the news,” and developing the skill of crafting story ideas highlighting MCW’s key strategic priorities to members of the media will be a key skill and takeaway.
This position will be responsible for creating new and unique content in multiple forms – written, image and video and propelling forward the brand awareness in proactive media outreach.
- Write articles, research, gather information, interview faculty, staff and students as needed, follow fact-checking and approval process for producing articles for MCW print and electronic
- Find and craft stories to proactively pitch to local, regional and national media
- Keep up on local, regional and national media moves and opportunities
- Ensure content publishing is SEO-optimized
- Work with video content – gaining, optimizing and highlighting
- Analyze and provide insights on content performance and recommendations for improvement
- Provide suggestions for content for social media
- Collaborate with team
- Coordinate/manage ad hoc marketing projects, as assigned
- Assist with public relations, social and other marketing team duties to propel initiatives and campaigns forward.
- Research science bloggers, and interact with them on social media
- Proactively seek out popular science bloggers and interact with them on social media
- Update media lists, and research appropriate contacts
- Maintain clippings
- Assist with reporting
- Report progress to Content Development staff on a regular basis.
Perform other duties as assigned.
EDUCATION AND EXPERIENCE
Education: Student must be in good academic standing in a bachelor’s level program or in a graduate level program in communications, journalism or related field.
Experience: Experience writing for publications, class assignments or previous internships preferred. Light media relations / editor experience preferred, but not necessary.
KNOWLEDGE, SKILLS, & ABILITIES
Excellent verbal and written communication skills, including precise, accurate writing. Professional demeanor and excellent human relations skills. Comfortable with Microsoft Office applications. Ability to plan and organize work according to established priorities and work with deadlines. Ability to multi-task. Remain flexible to adapt to changing priorities. Ability to write in AP style.
Volunteer agreements – Acceptance in this internship is contingent upon completing:
- Volunteer profile and Description of Volunteer Service form
- Confidentiality Agreement for Non-Employees of the Medical College of Wisconsin
- Criminal Background Check
- Master Affiliation Agreement and Program Memorandum will provide specific provisions for individual internship
Manual Dexterity: Work requires regular speed and accuracy for most of the working day.
Physical Effort: Work requires handling lightweight materials or equipment with no special speed or exertion.
Working Conditions: Typical work conditions found in most administrative areas.
Hazards: Negligible. Little or no exposure to hazards.
The above statements are intended to describe the general nature and level of work being performed by most people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements. Scheduling flexibility is required to accommodate changing business needs.