Top 3 PR Articles of the Week: Friday, May 30, 2014

It’s no secret that digital marketing and social media advertising are booming while more traditional forms are being pushed aside. However, new types of marketing approaches require new strategies and ways of engaging the consumer. Therefore, this week’s Top 3 PR Articles focuses on just that – how to reach consumers through marketing via digital channels. Enjoy!

Bulldog Reporter
Retail Marketers Are Shifting Their Focus to Personalized Digital Campaigns, New Study Reveals: 9 Out of 10 Senior Marketers Say Personalized Messages Work Better than Mass Communications Read>>>

Fast Company
6 Research-Backed Ways to Get More Followers on any Social Media Read>>>

Bulldog Reporter
Majority of Consumers Think Brands Need to Stop Trying to “Surprise and Delight”—Most Prefer an Efficient Customer Experience to a Personalized One, IntelliResponse Study Finds
Read>>>

What strategies have you implemented to engage consumers via social media or digital advertising?

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, May 9, 2014

Public relations experts typically wear many hats. Besides working on traditional public relations strategies or tactics, we may be asked to manage social media accounts, purchase advertising, draft a marketing campaign and more. So, it’s important that we all stay educated in a number of communication vehicles.

Many of us no longer consume news by watching TV or picking up a newspaper; we have the USA Today app on our phones. We don’t watch the new episode of Modern Family live; we DVR it so we can skip the commercials. To combat this way of consuming information and entertainment, many organizations are turning to digital advertising. Therefore, the week’s Top 3 PR Articles focuses on that exact topic.

Social Media Today
Online advertising case study: Facebook Ads vs. Google AdWords vs. LinkedIn
http://bit.ly/1g4dfv3

New York Times
The great unwatched
http://nyti.ms/1kEyqPU

Digiday
The age of big data won’t be easy for marketers
http://bit.ly/SrzDDZ

Leave us a comment – Has your organization seen a shift in where advertising dollars are spent?

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care