Top 3 PR Articles of the Week: Friday, May 15, 2015

We’re already half way through the month of May and summer is upon us. However, as PR professionals, we can’t let the pending warm weather distract us for too long. So for this week, the Top 3 PR Articles examine struggling iconic brands, Snapchat video ads and changes in TV coverage. Enjoy!

Fortune
From McDonald’s to Barbie, iconic brands are struggling Read>>>

AdWeek
Snapchat debuts video ads for 2 cents a view Read>>>

Fast Company
How Periscope, Meerkat and Snapchat will change how TV covers news, sports and weather Read>>>

Enjoy!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, January 30, 2015

Here we are with the first month of the year already behind us. Hopefully all of you have successfully implemented your PR plans for 2015, are well on your way or at least started thinking about it. The top articles of this week might be a little premature when it comes to social media planning for 2016 but we also examine Target’s exit from Canada and how to make sure social media fits in your business strategy. Enjoy!

DIGIDAY
Target Canada: A lesson in brand marketing? Read>>>

Forbes
How to properly use social media to fit your business strategy Read>>>

Social Media Today
Where will social media users go in 2016? Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care