Public relations experts typically wear many hats. Besides working on traditional public relations strategies or tactics, we may be asked to manage social media accounts, purchase advertising, draft a marketing campaign and more. So, it’s important that we all stay educated in a number of communication vehicles.
Many of us no longer consume news by watching TV or picking up a newspaper; we have the USA Today app on our phones. We don’t watch the new episode of Modern Family live; we DVR it so we can skip the commercials. To combat this way of consuming information and entertainment, many organizations are turning to digital advertising. Therefore, the week’s Top 3 PR Articles focuses on that exact topic.
Social Media Today
Online advertising case study: Facebook Ads vs. Google AdWords vs. LinkedIn
New York Times
The great unwatched
The age of big data won’t be easy for marketers
Leave us a comment – Has your organization seen a shift in where advertising dollars are spent?
Have a great weekend!
Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care