Top 3 PR Articles of the Week: Friday, October 24, 2014

It looks like we’re going to get one last weekend with nice weather before the bitter cold starts to set in so I’m going to keep this short and sweet! For this week, check out the following articles about Facebook’s new Rooms app, tips on building a brand on Twitter and some useful tools that make a PR professional’s job a little bit easier.

USA Today
Facebook launches Rooms app for anonymous sharing of interests Read>>>

PRNewser
20 tools every PR professional needs to know Read>>>

All Twitter
How to build a unique visual brand on Twitter Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, October 10, 2014

Many public relations professionals do a lot more than traditional public relations work. Many of us are also diving into the world of social media, media buying or even graphic design. While many budgets are decreasing, the demand to wear many hats is increasing. Therefore, the top three articles from this week span a variety of topics including marketing, social media and the traditional news release. Enjoy!

Mashable
The Millennial that marketers are targeting does not exist Read>>>

Mediabistro
Hashtags 101: How to create your own Read>>>

Entrepreneur
The venerable press release remains the cornerstone of public relations Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles for the Week: Friday, October 3, 2014

Happy Friday! When autumn rolls around, we tend to settle in and wait for signs of springtime. As public relations professionals, we can’t afford to take breaks. Even when your company is engrained into the public’s mind, there is always a way to become relevant and show the value of your product or brand. The Top 3 PR Articles from this week show how an established business can make a statement to their followers and make their brand unique. Enjoy!

Forbes Here are 25 ways to grow your social media presence. People depend on social media to tell them the news, funny stories, what to think and what to feel, so continuous involvement in those types of media is very important. http://www.forbes.com/sites/johnrampton/2014/09/29/25-ways-to-grow-your-social-media-presence/

PR Daily Burt’s Bees celebrates their 30th “Beeday” in social media style. This birthday celebration shows how to commemorate milestones with your social media community in a way that honors your legacy. http://www.prdaily.com/Main/Articles/17353.aspx

AD Age Starbucks announced their first global campaign, “Meet me at Starbucks.” The coffee giant takes a break from commercials advertising “PSL Season” and Frappuccinos to focus on what the brand has done for people in an international sized mini-documentary. http://adage.com/article/cmo-strategy/starbucks-launches-brand-campaign/295175/

Zach Hindes (@zachindes)

Top 3 PR Articles of the Week: Friday, September 26, 2014

Happy last Friday of September! Now that fall is officially here, I’m sure the majority of us are entrenched in planning for 2015. Therefore, the Top 3 PR Articles of the Week serve as a friendly reminder to prepare for crises ahead of time, remember that the news world is always changing and to make sure you have a policy when it comes to social media. Enjoy!

USA Today
43% of companies had a data breach in the past year Read>>>

PEW Research Center
How social media is reshaping news Read>>>

TNW
A practical guide to writing an effective social media policy Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, September 19, 2014

Companies with similar goals and aspirations often work together. Choosing what kind of company you are is also very important. The Top 3 PR Articles from this week show how important brands are; from the name to companies’ involvement in the marketplace. Enjoy!

Ad Week
Has the NFL ever gotten off to a worse start?
The NFL has been in the news for some criticisms and the brand is taking a hit after another player has come under scrutiny. Read>>>

Fortune
Is U2 going freemium with Apple a sign of what’s to come?
At Apple’s recent reveal event, U2 announced they were giving their newest album to all iTunes users for free. In a declining industry, we might see more large scale partnerships between companies and artists. Read>>>

PR Daily
3 things to consider when choosing a brand name
While there are great brand names, there is also a overabundance of bad ones. Here are 3 things to considering when choosing a brand name. Read>>>

Zach Hindes (@zachindes)

Top 3 PR Articles of the Week: Friday, September 5, 2014

Welcome to September (already)! While the mild summer we had is almost behind us, social media, branding campaigns, budgets and reporter requests are here to stay. Therefore, the Top 3 PR Articles of the Week address the timing of social media posts, a new concept for Twitter and branding challenges for the NFL. Enjoy!

Social Media Today
Are You Losing Followers by Not Timing Your Social Media Posts Correctly? Read>>>

Fast Company
Twitter may adopt a Facebook-like algorithmic feed Read>>>

DIGIDAY
4 branding challenges for the NFL Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, August 29, 2014

Just when you thought social media couldn’t get any hipper, Instagram released a new app that creates professional looking time lapse videos and Twitter launched an online training program for marketers and advertisers. The Top 3 PR Articles from this week show how companies have adapted to new social media outlets and how they can include their audience. Enjoy!

Ad Week
Hyperlapse is out and companies are giving the app some early attention. Read>>>

PRNewser
Sriracha CEO hosts factory tours in response to negative press about unwanted effects in the community. Read>>>

PR Daily
The chirping bird that immortalized hashtags is now helping agencies by introducing a program for businesses on how to use Twitter effectively. Read>>>

Zach

Top 3 PR Articles of the Week: Friday, August 22, 2014

This past week has been a whirlwind of pop culture news. As a result, we’ve seen some serious PR wins and some major PR flops. Therefore, the Top 3 PR Articles of the Week cover the topics of Robin Williams, Blackfish and the ALS Ice Bucket Challenge. Enjoy!

The Washington Post
The worst public relations pitches pegged to Robin Williams’s death Read>>>

Time
How the ALS Ice Bucket Challenge could change fundraising forever Read>>>

L.A. Times
Amid ‘Blackfish’ backlash, SeaWorld to expand orca environments Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, August 15, 2014

There is a right way to gain exposure from your brand…but there is definitely a wrong way. Companies have to find a balance between being inclusive and at the same time, creating something that feels exclusive and unique to their product. The Top 3 PR Articles of the Week focus on good and bad examples of branding. Cheers!

PR Daily
Levi’s jeans organized a free concert for their customers but probably hurt their brand more than the free concert helped. Read>>>

Ad Week
Criticism was raised when #IceBucketChallange was trending last week and was written off by some as faux-activism but with celebrity help and over a 9,000 percent increase in donations from the previous year, it shows the campaign’s success. Read>>>

PRNewser
Newsjacking is way to brand your company in an unexpected way during a trending story and these 5 tips can help make it memorable or save you from folly. Read>>>

Zach Hindes (@zachindes)

Top 3 PR Articles of the Week: Friday, August 8, 2014

Happy Friday! Facebook, Instagram and Twitter are three of the most popular social media sites currently in use. The Top 3 PR Articles of the Week feature some insights on these three social networks, including information on how Instagram is making progress, what happens to mobile traffic when Facebook is down and how Twitter’s new design has resulted in more active users. Enjoy!

Adweek
Instagram marketing is quickly catching up to Facebook Read>>>

Poynter
Chartbeat: Mobile traffic dropped 8.5 percent during Friday’s Facebook outage Read>>>

Digiday
Twitter’s recent design tweaks make users more active Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care