Top 3 PR Articles of the Week: Friday, August 29, 2014

Just when you thought social media couldn’t get any hipper, Instagram released a new app that creates professional looking time lapse videos and Twitter launched an online training program for marketers and advertisers. The Top 3 PR Articles from this week show how companies have adapted to new social media outlets and how they can include their audience. Enjoy!

Ad Week
Hyperlapse is out and companies are giving the app some early attention. Read>>>

PRNewser
Sriracha CEO hosts factory tours in response to negative press about unwanted effects in the community. Read>>>

PR Daily
The chirping bird that immortalized hashtags is now helping agencies by introducing a program for businesses on how to use Twitter effectively. Read>>>

Zach

Top 3 PR Articles of the Week: Friday, August 8, 2014

Happy Friday! Facebook, Instagram and Twitter are three of the most popular social media sites currently in use. The Top 3 PR Articles of the Week feature some insights on these three social networks, including information on how Instagram is making progress, what happens to mobile traffic when Facebook is down and how Twitter’s new design has resulted in more active users. Enjoy!

Adweek
Instagram marketing is quickly catching up to Facebook Read>>>

Poynter
Chartbeat: Mobile traffic dropped 8.5 percent during Friday’s Facebook outage Read>>>

Digiday
Twitter’s recent design tweaks make users more active Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, July 25, 2014

From basic public relations tactics to social media, the Top 3 Articles of the Week feature best pitching practices, ways to detect a social media crisis and Facebook’s latest feature, Save. Enjoy!

Tech Crunch
Facebook launches Save, a read-it-later list for links, places and media pages Read>>>

Social Times
3 ways to detect and manage social media crises Read>>>

Bulldog Reporter
You had me at the subject line: New reporter survey on press releases offers best pitching practices as 100 journalists weigh in on how to disrupt the press release Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 10 insights from Aurora Health Care’s intranet pilot program

Aurora Health Care recently launched a pilot intranet program, designed to enhance connectivity among caregivers, foster employee collaboration and, ultimately, to help drive better patient outcomes. Aurora employees Don Klein and Annette Guye-Kordus shared what they learned in the process. Here’s their list of the top 10 takeaways:

1. Make sure you have the right platform for your organization.
2. Put your geek on – make friends with IT!
3. Measure, measure and measure again.
4. Be enthusiastic! Embrace the new way of doing things.
5. Get leadership on board. Position the new system as innovative.
6. You have to become an expert.
7. Customized training for the audience and their tech maturity is worth the effort.
8. Access + content = activation. Encourage community owners to be creative even if it’s not what they do.
9. Assemble a support team to include manager, technical and industry roles.
10. Governance is important. Users will have questions from day one.

Does your company have an internal social networking system? What successes and challenges have you encountered?

Top 3 PR articles of the week: Friday, July 18, 2014

As more and more social media tools arise, blogging remains popular. Or does it? Read on before you make your decision.

PR Daily
This serves as a good reminder when searching for images to use in your next blog post. Read more.

Social Media Examiner
Have you ever tested blog post titles with Twitter? You should consider it. Read more.

The Guardian
This reporter questions whether we should mourn the end of blogs? Do we see them as work now instead of play? Read more.

Have a great weekend!

Meg Hemmelgarn
PR account supervisor at STIR
Chapter social media and communications chair

Top 3 PR Articles of the Week: Friday, July 11, 2014

I hope everyone had a fabulous and safe 4th of July holiday last week! Now that we’re all back in the swing of things, this week’s Top 3 PR Articles are about understanding today’s consumer, why we spend so much time on Facebook and whether journalists are still reading our news releases.

Bulldog Reporter
The evolution of customer engagement: New research emphasizes the value of understanding today’s consumer Read>>>

Fast Company
We hate ourselves for spending so much time on Facebook. So why do we do it? Read>>>

Bulldog Reporter
Online newsrooms, press releases critical resources for journalists Read>>>

Do you think you spend too much time on Facebook?

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, June 27, 2014

One of my favorite SNL skits of all-time is entitled #hashtag. If you haven’t seen it, watch it (http://bit.ly/19hfeCY)! While it’s easy to make fun of the way people use social media, it’s definitely something that is here to stay-at least for the foreseeable future. We are continually searching for how to harness the power of social media. Our Top 3 PR Articles of the Week focus on hashtags, Facebook usage trends and the new Facebook Newswire. Enjoy!

Social Media Today
A scientific guide to hashtags: How many, which ones, and where to use them Read>>>

Ragan
What FB Newswire means for PR pros Read>>>

Wall Street Journal
Survey: Teens say they are using Facebook more Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, May 30, 2014

It’s no secret that digital marketing and social media advertising are booming while more traditional forms are being pushed aside. However, new types of marketing approaches require new strategies and ways of engaging the consumer. Therefore, this week’s Top 3 PR Articles focuses on just that – how to reach consumers through marketing via digital channels. Enjoy!

Bulldog Reporter
Retail Marketers Are Shifting Their Focus to Personalized Digital Campaigns, New Study Reveals: 9 Out of 10 Senior Marketers Say Personalized Messages Work Better than Mass Communications Read>>>

Fast Company
6 Research-Backed Ways to Get More Followers on any Social Media Read>>>

Bulldog Reporter
Majority of Consumers Think Brands Need to Stop Trying to “Surprise and Delight”—Most Prefer an Efficient Customer Experience to a Personalized One, IntelliResponse Study Finds
Read>>>

What strategies have you implemented to engage consumers via social media or digital advertising?

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, May 9, 2014

Public relations experts typically wear many hats. Besides working on traditional public relations strategies or tactics, we may be asked to manage social media accounts, purchase advertising, draft a marketing campaign and more. So, it’s important that we all stay educated in a number of communication vehicles.

Many of us no longer consume news by watching TV or picking up a newspaper; we have the USA Today app on our phones. We don’t watch the new episode of Modern Family live; we DVR it so we can skip the commercials. To combat this way of consuming information and entertainment, many organizations are turning to digital advertising. Therefore, the week’s Top 3 PR Articles focuses on that exact topic.

Social Media Today
Online advertising case study: Facebook Ads vs. Google AdWords vs. LinkedIn
http://bit.ly/1g4dfv3

New York Times
The great unwatched
http://nyti.ms/1kEyqPU

Digiday
The age of big data won’t be easy for marketers
http://bit.ly/SrzDDZ

Leave us a comment – Has your organization seen a shift in where advertising dollars are spent?

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, May 2, 2014

As PR professionals, we are always trying to stay one step ahead for our clients and organizations when it comes to ways to communicate with our stakeholders. In an industry that is constantly evolving, this isn’t always the easiest thing to do.

It seems that the million dollar question is always, “what is the next big thing?” While it’s almost impossible to answer this question, this week’s top 3 PR articles of the week try to shed some light on that question by focusing on the future.

Ragan
11 alternatives for a news release
http://bit.ly/1i1kfqX

CNN Money
The key to Facebook’s future?
http://bit.ly/1oanSvL

Fast Company
Snapchat grows up, adds text messaging and video conferencing
http://bit.ly/1iDfoh7

What do you think the next big thing will be?

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care