The digital and social media landscape has changed dramatically in the past ten years. Do you know what it will look like in 2024? Join us for a presentation by Caity Strong, Senior Strategist at Milwaukee social media agency, Sosh for her view on what factors contribute to successful social media platforms and campaigns, as well as what to look for in the next year and beyond. Caity will talk about what platforms are worthy investments, generational behaviors, how to adapt to the pay-to-play game, and what brands can do to stay relevant in these spaces.”
Prior to joining Sosh, Caity worked at Charleston|Orwig in Hartland as a Social Media Specialist, and before that she served as the Marketing & Advertising Director for the UW-Milwaukee Bookstore. She holds a degree in both Spanish and Journalism/Advertising/Media Studies from UW-Milwaukee, and fell in love with social media earning her degree. Caity had several internal and external internships while at UW-Milwaukee, one of which was in the Department of Communications and Public Relations, where she manned all of the social media profiles for the University. Some of Caity’s favorite brands that she has worked on include McDonald’s, Sea World, Johnsonville Brats, Briggs & Stratton, Medical College of Wisconsin and General Electric.
