APR Accreditation

What is an APR Accreditation?

EstabPRSA images 002lished in 1964, the Accreditation Program is the profession’s only national, post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and, demonstrates a commitment to professional excellence and ethical conduct.

The skills acquired through the process are applicable to all industries and practice areas and applied successfully on a daily basis by accredited public relations practitioners.

The ‘Path to APR’ in Southeastern Wisconsin

The “Path to APR” is a 10-month preparation course designed for PRSA SE WI members who want to successfully earn accreditation with guidance from accredited professionals and support from fellow members going through the process.

Financial incentives have been incorporated along the path to encourage chapter members to pursuAPRS 2015e this valuable professional accomplishment:

  • A $110 rebate from PRSA national and a $50 rebate from the Southeastern Wisconsin Chapter are available to every candidate who successfully completes the APR exam.
  • The Southeastern Wisconsin Chapter will purchase and present an APR pin ($20 value) to every member who earns accreditation
  • Accredited (APR) chapter members are invited to attend one monthly luncheon program a year for free ($30 value).

How to apply: Email Annie Gentil, APR at annie.gentil@harley-davidson.com to get started on your “Path to APR” today!

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