What is an APR Accreditation?
Established in 1964, the Accreditation Program is the profession’s only national, post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and, demonstrates a commitment to professional excellence and ethical conduct.
The skills acquired through the process are applicable to all industries and practice areas and applied successfully on a daily basis by accredited public relations practitioners.
The ‘Path to APR’ in Southeastern Wisconsin
The “Path to APR” is a 10-month preparation course designed for PRSA SE WI members who want to successfully earn accreditation with guidance from accredited professionals and support from fellow members going through the process.
- A $110 rebate from PRSA national and a $50 rebate from the Southeastern Wisconsin Chapter are available to every candidate who successfully completes the APR exam.
- The Southeastern Wisconsin Chapter will purchase and present an APR pin ($20 value) to every member who earns accreditation
- Accredited (APR) chapter members are invited to attend one monthly luncheon program a year for free ($30 value).
How to apply: Email Annie Gentil, APR at email@example.com to get started on your “Path to APR” today!