PRSA Membership Benefits

As a professional society, the benefits of PRSA membership are designed for and delivered to you, as an individual, not as a corporate member, and are not transferable. Many beneficial resources are included in your membership, while others are available at special reduced member rates. Join now.

PRSA images 005Professional Development
Our organization consists of more than 200 of the area’s top public relations professionals from business and industry, consulting firms, government agencies, hospitals, trade and professional organizations and not-for-profit groups.

We offer opportunities to network with communications professionals from diverse backgrounds and experience levels and to learn industry best practices from local and national leaders through monthly programs, seminars and access to the national PRSA database of contacts and resources.

Earn your APR
Established in 1964, the APR program is the profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. For more information on earning your APR please visit National APR Application page.

PRSA National
This resource-rich website offers access to many members-only benefits, including webinars and podcasts on topics specific to our industry, the online member directory, an editorial database plus hundreds of public relations campaign award winners as well as the most up-to-date industry trends and most recent research findPalooza 2015ings in video, publications, monographs and reprints.

Job Opportunities
As a PRSA member, you have job search assistance literally at your fingertips. Stimulate your career using our extensive online resources. You can visit to post your resume nationwide or search our local Job Bank for career opportunities.

Awards and Recognition – local and national

PRSA National recognizes public relations programs and public relations tactics for excellence in the profession through the Silver Anvil and Bronze Anvil awards. Through its five different individual awards programs, PRSA recognizes individuals who, during the course of their careers, have made outstanding contributions to the profession.

The Southeastern Wisconsin Chapter hosts annual Paragon Awards to recognize excellence in public relations within our region. We also present the Dorothy Thomas Black Award and Paragon Communicator Award. Find more details under the Awards tab.

Stay Connected with Local Practitioners