As a professional society, the benefits of PRSA membership are designed for and delivered to you, as an individual, not as a corporate member, and are not transferable. Many beneficial resources are included in your membership, while others are available at special reduced member rates.
Stay ahead of the latest trends, hear experts in related fields, understand the latest measurement and evaluation research and prepare yourself for the future of the profession by participating in one of our many programs offered each year. Members also receive special member rates for professional development program registration at both the national and local level. View our local professional development opportunities.
Earn your APR
Underscore your value to your organization by earning PRSA’s accreditation designation. Established in 1964, the APR program is the profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. For more information on earning your APR please visit National APR Application page
This resource-rich website guides members and non-members through the organization, programs and products offered by PRSA. The site highlights the most current initiatives, professional development offerings and programs in the public relations industry.
As a PRSA member, you have job search assistance literally at your fingertips. Stimulate your career using our extensive online resources. You can visit www.PRSA.org to post your resume nationwide or search our local Job Bank for a wealth of opportunities.
Professional Resources through PRSA National
Through www.PRSA.org, PRSA members have access to many members-only benefits, including webinars and podcasts on topics specific to our industry, the online member directory, an editorial database plus hundreds of public relations campaign award winners as well as the most up-to-date industry trends and most recent research findings in video, publications, monographs and reprints.
Awards and Recognition
PRSA National recognizes public relations programs and public relations tactics for excellence in the profession through the Silver Anvil and Bronze Anvil awards. Through its five different individual awards programs, PRSA recognizes individuals who, during the course of their careers, have made outstanding contributions to the profession.
The Southeastern Wisconsin Chapter hosts annual Paragon Awards to recognized excellence in public relations within our region. We also present the Dorothy Thomas Black Award and Paragon Communicator Award.
• Dorothy Thomas Black Award – The Dorothy Thomas Black Award recognizes sustained, superior performance in public relations.
• Paragon Communicator Award – A business, community or religious leader who has effectively employed public relations principals and practices in the heading of a business or community issue.