2012 Best in Show – Emerald Isle Marketing PR for its work with West Bend Mutual Insurance Co. “Coaching for a Crisis”. A national panel of judges selected it for its clearly-stated objectives, amazing use of budget and other resources, creative approach and especially the collaboration and sharing via other insurance organizations. The effort was led by Colleen Smith of Emerald Isle Marketing PR and Kevin Rausch of West Bend Mutual Insurance.
2012 Media Relations Programs – Business & Industry
Award of Merit – Karren Jeske, Annie Gentil, Kelly Slater of Standard Process Inc. for “Pitched Experts Knock It Out of the Park”
Award of Excellence – Brenna Sadler, Laura Krinke of Zeppos & Associates for “Moo-la-palooza 2011”
2012 Media Relations Programs – Government and Nonprofit
Award of Merit – Bruce Herz, Elizabeth Hockerman, Jamie Jergenson, Cheryl O’Brien of Bader Rutter & Associates for Dairy Management Inc., “2011 World Dairy Expo”
2012 Ongoing Social Media Campaign
Award of Merit – Gail Wentz, Rick Stoner of Bader Rutter & Associates for Johnson Controls’ “What’s Possible”
2012 PR Programs/Community Relations
Award of Merit – Anne Kahl, Tia Kinens, Megan McCoy of Waterstone Bank for “Celebrating 90 Years with $90,000”
Award of Merit – Emerald Isle and Gina Rupcic, Erin Dolan, Chris D’Amato of St. Francis de Sales for “Opening the Seminary’s Doors”
Award of Excellence – Company B Brand Marketing for the Iron Horse Hotel “BUILD Moto Mentor Program”
Award of Excellence – Michael Pflughoeft of MAP Communications for “Nurture Collegiate Design Competition”
2012 Crisis Communications – Planning and Strategy
Award of Excellence – Colleen Smith of Emerald Isle and Kevin Rausch of West Bend Insurance for “West Bend Mutual Insurance Company – Coaching for Crisis”
2012 Crisis Communications – Implementation
Award of Excellence – Lisa Todd of Laughlin Constable and David Fantle of Department of Tourism for “Travel Wisconsin and Pure Michigan Team Up for ‘Mittengate”
2012 Integrated Communications Programs – Business or Industry
Award of Excellence – Josh Hushson, Aimee Buck of Bader Rutter & Associates and Christina Lood of Pfizer Animal Health for “Pfizer Animal Health Responsible Antibiotic Use”
Award of Excellence – Colleen Grams, Anna Kirk, Sara Gandy, Julie Mollen of Bader Rutter & Associates for “The Standard Workplace Possibilities”
2012 Integrated Communications Programs – Government or Nonprofit
Award of Merit – Colleen Smith of Emerald Isle and Father John Hemsing of St. Francis de Sales Seminary for “Raising Record Funds for the Priesthood”
Award of Merit – Lisa Todd of Laughlin Constable and David Fantle of Department of Tourism for “2011 Wisconsin Department of Tourism PR Campaign”
Award of Merit – Lisa Todd of Laughlin Constable and David Fantle of Department of Tourism for “David Zucker Helps Bring Fun to Wisconsin”
2012 Marketing Consumer Products and Services
Award of Excellence – Kris Naidl and Katie Mioni of Zeppos & Associates for “Cran On A Stick Becomes the Must-Have Fair Fare”
Award of Excellence – Erica Zipp, Elizabeth Bergum, Mary Anderson of Bader Rutter and Diane Hund Katie Rotella and Brenda Rogers of Burpee Home Gardens for “Burpee Home Gardens ‘I Can Grow’ Program”
2012 Marketing Business to Business
Award of Merit – Christine Mason, Art Miller, Tammi Geiger, Nicole Pagel, Sally Rosa, Kelly Slater, Julie Van Leirsburg of Standard Process for “It’s Fundamentals, My Dear!”
Award of Merit- Audra Jacobs, Gregg Voss, Claire Haupt, Cassandra Koehler of Bader Rutter & Associates for “Propane Education & Research Council Engine Fuel Media Relations Program”
Award of Excellence – Meghan Yunker of Emerald Isle and Joe Smith of CCI Systems for “Repositioning a High Tech Company”
2012 Grassroots Marketing Programs
Award of Excellence – Darlyne Hartlein of Milwaukee Public Television for “MPTV’s ‘Around the Corner With John McGivern’ Series Awareness Campaign”
Award of Excellence – Gina Rupcic of Emerald Isle and Julie Wolf of Archdiocese of Milwaukee for “Making History Through Catholic Schools Enrollment Strategy”
2012 Media Relations Tactics
Award of Merit – Kris Naidl of Zeppos & Associates for “Quarles & Brady Bring Your Gun to Work Day”
Award of Merit – Brian Knox of Zeppos & Associates for “Pfizer and Wisconsin Association of School Nurses – Vaccinations Top Wisconsin Back-to-School Lists”
Award of Merit – John Gardner of Zeppos & Associates for “National Electronic Manufacturers Association – Troubleshooting Electrical Safety”
Award of Merit – Kris Naidl, Mikaela Balfany of Zeppos & Associates for “The Business of the Bog”
Award of Excellence – Brian Knox of Zeppos & Associates for “Bury the Lines News Conference” Award of Excellence – Jeff Dardis of Laughlin Constable and David Fantle of Department of Tourism for “Travel Wisconsin Press Kit”
2012 Direct Mail
Award of Merit – Leslie Bonk of Brown & Martin and Steve Klopp of NCL Graphic Specialties for “Golden Ticket Direct Mail Campaign”
Award of Merit – Lynn Martens, Kelly Slater, Stacy Blint, Karren Jeske of Standard Process for “Wanted! For National Sales Meeting”
Award of Excellence – Meghan Yunker of Emerald Isle and Erin Dolan of St. Francis de Sales Seminary for “Raising Up the Priesthood”
2012 Multimedia
Award of Merit – Sue Kadrich of Emerald Isle and Sister Patrice Colletti for “Telling the Salvatorian Story”
Award of Excellence – Darrell Boeck of Emerald Isle and Erin Dolan of St. Francis de Sales Seminary for “Recruiting Men for the Priesthood”
2012 Newsletters
Award of Merit – Emily Bultman of Wisconsin Dental Association for “Tongue n’ Cheek…and Teeth Too!”
2012 Special Events
Award of Merit – Christina Steder, Susan Schoultz of Clear Verve Marketing for “Instrumentarium 50th Anniversary and OP300 Launch”
Award of Excellence – Emily White, Brenna Sadler of Zeppos & Associates for “Breaking Through to Milwaukee’s Future – Downtown Marriott Wall-Smashing”
2012 Brochures
Award of Merit – Clear Verve Marketing for “Hays Companies Milwaukee Sales Brochure”
2012 Social Media Tactics
Award of Merit – Nikki Donofrio, Susie Storey, Emily Zei, Amanda Roark of Great Wolf Resorts for “Guest Engagement Through Online Tactics”
Award of Excellence – Amanda Eggert of Laughlin Constable and David Fantle of Department of Tourism for “Travel Wisconsin’s Destination: Lambeau Getaway”
Award of Excellence – Amanda Eggert of Laughlin Constable and David Fantle of Department of Tourism for “Travel Wisconsin’s Summer Fun Report”
Award of Excellence – Colleen Grams, Sara Gandy of Bader Rutter & Associates for “The Standard Workplace Possibilities Blog”
2012 Online Tactics – Website/External
Award of Excellence – Kris Naidl, Laura Krinke of Zeppos & Associates for “A New Marketplace to Sell and Promote Cranberries”
Award of Excellence – Elizabeth Hockerman, Jon Baade for Bader Rutter & Associates, Laura Mandell, Robert Madeja for Dairy Management, Agnes Schafer-Kreiser for ASK-Comm Strategies Inc. for “Dairy Management Inc – Save Energy Microsite”
2012 Online Tactics – Mobile
Award of Merit – Jon Baade, Gail Wentz, Rick Stoner of Bader Rutter & Associates for “Johnson Controls Panoptix Interactive Wall at Greenbuild”
2012 Miscellaneous
Award of Merit – James Madsen, Mike Frederick, Damon Sanchez of Bader Rutter & Associates for “Steve Jobs Tribute”
The 2012 Dorothy Thomas Black Award, a lifetime achievement award given to a PRSA member for outstanding service to the chapter was awarded to David Fantle, APR. He joined the Department of Tourism in 2011 after seven years as vice president of public relations for VISIT Milwaukee and 13 years with Wisconsin Gas Company. At VISIT Milwaukee, David was the force behind the award-winning “Bronze Fonz” statue on Milwaukee’s RiverWalk. As a founding member of the nonprofit Film Wisconsin,” he helped bring “Public Enemies,” “Transformers 3” and “American Idol” to town. He also helps shares his enthusiasm for TV and film as an adjunct professor at Marquette University. Dave is a past president of the chapter.
The 2012 Communicator of the Year was awarded to Tom Still, president of the Wisconsin Technology Council. The Tech Council, based in Madison, and its programs serve as a policy and outreach voice for Wisconsin’s tech-based economy, regularly connecting researchers, entrepreneurs, investors and policymakers through newsletters, reports and other publications. Tom is also a regular columnist for the Milwaukee Journal Sentinel, the Wisconsin State Journal, WisBusiness.com, Wisconsin Technology Network, and other publications through his regular “Inside Wisconsin” column.
