2023 Paragon Award Winners

The Public Relations Society of America’s Southeastern Wisconsin chapter recognized the best public relations programs and tactics implemented in 2022 at its annual Paragon Awards.

More than 35 awards were presented for PR programs and tactics to local agencies, corporations, and nonprofits that exhibit industry best standards in research, strategic planning, and results-driven execution that made an impact.

Punch PR received the Best in Show distinction, securing the highest overall score for its social influencer awareness-building campaign with KEEN Utility and the Roswell work boot launch.

Public relations programs/tactics recognizing Awards of Excellence include:

  • Benson’s Restaurant Group Unveils The Bridgewater Modern Grill (media relations) – Laughlin Constable Public Relations
  • Sentry Insurance B2B Media Relations Program (media relations) – Core Creative
  • FoodTok (social media campaign) – VISIT Milwaukee
  • I am Advocate Aurora Teammate Features (social media campaign) – Aurora Health Care
  • Panduit Network Infrastructure Campaign (content marketing) – Nelson Schmidt Inc.
  • Project Wonder: The Art of Science (content marketing) – Medical College of Wisconsin
  • Wisconsin Economic Development Corporation PR Program (content marketing) – Hoffman York
  • “On the Edge of Equity” and the “Leadership is in Session” Master Class (content marketing) – Athena Communications
  • Visit Montana – Meaning in the Mountains (influencer marketing to expand awareness) – Hoffman York
  • Visit Montana – Yellowstone National Park Flood Response (crisis communications) – Hoffman York
  • Wahl ‘Benevolent Beards’ Contest (integrated communications) – Hoffman York
  • Fostering Community Support for a more Diverse Church Mutual (events and observances) – Padilla
  • Sentry Insurance – U.S. Senior Open Media Preview Day (events and observances) – Core Creative
  • Sentry Insurance – El Paso Office Announcement (events and observances) – Core Creative
  • Dancing Grannies Thank You Parade (events and observances) – Aurora Health Care
  • LiuGong North America – Dealer Recruitment Direct Mail (direct mail) – Nelson Schmidt
  • Aurora Health Care Diversity Equity and Inclusion Impact Report (newsletter) – Aurora Health Care
  • Faces of Froedtert (internal communications) – Froedtert Health
  • Church Mutual Insurance Company – Strength of a Few Videos (video) – Nelson Schmidt
  • Lead Balloon Podcast Blue Angels Activation (other creative tactics) – Podcamp Media
  • Milwaukee Downtown BID #21 – Giannis Mural (other creative tactics) – Nelson Schmidt

Public relations programs/tactics recognizing Awards of Distinction (receiving scores 40-45 out of 50):

  • Children of Fallen Patriots Local Media Campaign (media relations) – Punch PR
  • WAHL Influencer Program (influencer marketing to expand awareness) – Hoffman York
  • Milwaukee Diaper Mission (public service) – Serve Marketing
  • Visit St. Pete/Clearwater – Unwind & Be Kind Campaign (public service) – BVK
  • TIKI Brand Crisis Communications (crisis communications) – Cramer-Krasselt
  • Aligning for Effective Crisis Management (crisis communications) – Aurora Health Care
  • Fromm Petfest (integrated communications) – Punch PR
  • Sojourner Lethality Awareness: Know the Facts (integrated communications) – Serve Marketing
  • West Virginia Department of Tourism x AllTrails (integrated communications) – BVK
  • Aurora Medical Center – Sheboygan County Hospital Move & Grand Opening (integrated communications) – Aurora Health Care
  • Maytag Commercial Laundry – Customer Stories Campaign (marketing business-to-business) – Nelson Schmidt
  • Port Milwaukee Annual Report (annual report) – Nelson Schmidt
  • Zurn Elkay Sustainability Report (annual report) – Zurn Elkay Water Solutions
  • Sip Tips & Tooth Tips (video) – Wisconsin Dental Association