A Star to Sail Her By: Navigating the Future of PR and PRSA

The public relations industry is at an inflection point and is undergoing changes more profound than it has since the mid-1990s. What are 10 trends that will shape our industry in 2016 and beyond? What is PRSA National doing to help its members? Mark W. McClennan, APR, 2015 National Chair-Elect for PRSA, will make his predictions and also share practical advice for PR professionals on the storms to expect and the winds to harness to propel their careers and their organization to new destinations.

Mark McClennan ColorMark W. McClennan, APR (born in Racine) combines strategic communications counsel with a relentless drive for excellence to help MSLGROUP’s clients succeed in leveraging public relations to realize their business objectives. He works with clients to determine overall messaging and communications strategy, while remaining actively engaged with the media, bloggers and analysts. He regularly advises clients on social media strategies and crisis management.

In his more than 20 years at MSLGROUP, Mark has led teams in a variety of industries, including consumer technology, financial services, and healthcare. He heads the Boston office’s social media practice and consumer tech group.  He is a part of MSLGROUP’s North American Digital Executive team.

Mark has worked with companies ranging from venture-funded start-ups to large public companies, including Ancestry.com, BillMeLater/PayPal, LifeLock, Samsung, Epocrates and Filip Technologies. He has guided companies through IPOs and acquisitions. He has coordinated successful public relations campaigns for companies in Europe and Asia.

Mark’s teams have been recognized with more than 45 awards for excellence in public relations, including five Silver Anvils (the PR industry Oscars) and five Silver Anvil Awards of Excellence in the past few years for his teams’ work on behalf of consumer technology companies. His teams have been recognized with four Sabre Awards, four Bulldog awards and many others.

Mark has a B.A. in public relations and political science from the S.I. Newhouse School at Syracuse University. He is a frequent blogger and published writer on public relations, measurement, ethics and social media. He has spoken at industry conferences and universities on ethics and social media, measurement, the evolution of public relations and what Dora the Explorer teaches about PR. Mark is the National Chair-Elect for the Public Relations Society of America (PRSA) and drove the creation of the PRSA Ethics app. In his spare time he does stand-up comedy.

You may connect with Mark on Twitter at: @mcclennan

Coming to the November meeting? We’ll be collecting hats and mittens  to donate to Repairers of the Breach Homeless Day Shelter as part of our ongoing community service project with them.

When: Dec. 04, 2015

Time: 11:30 networking/registration, 12-1:30 luncheon

Where: Potawatomi (Serenity Room), 1721 W Canal St. Please use the free valet parking to avoid having to walk through the casino


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