Join Barbara Behling, Communications Officer for the American Red Cross, as she discusses how her organization disseminates critical information before, during and after natural disasters and other tragedies. Attendees will obtain real-world insights that can be utilized by their own organizations.
Behling has been deployed nationally to assist with PR/public affairs during several mass casualty events and has also led a private sector business. She’ll be highlighting seven common perils and pitfalls as well as sharing helpful advice for working with the media during a crisis.