Blurred Lines: Navigating the Increasingly Unclear Divide Between Editorial and Advertising

September is Ethics Month with PRSA, so join us and some industry experts as they discuss one of the most hotly debated arguments in PR: where does the line between advertising and editorial stand today? As “native advertising” becomes more prevalent and “pay for play” is no longer just a “wink and a nudge” agreement – where do our ethical responsibilities lie as PR practitioners? What does the FTC say? How are editors and journalists handling this new frontier? What are public relations students being taught in the classroom? We’ll answer these questions and more at our luncheon, with our panel:

Christopher Terry, Assistant Professor of Media Law and Ethics in the School of Journalism and Mass Communication, University of Minnesota

Christopher Terry croppedChristopher Terry is an assistant professor of media law and ethics in the School of Journalism and Mass Communication at the University of Minnesota. A former radio professional, his primary research focus examines the effect of law and policy on political communication and has published research on regulatory topics in political advertising, media ownership policy and news production. He has been frequently interviewed by radio, television and print media on contemporary issues relating to media content and regulation.


Nicole (Nikki) Murray, Partner, Quarles & Brady

Nikki Murray_hiNicole (Nikki) Murray focuses her practice on branding, advertising, and promotions matters. She counsels clients on intellectual property issues, including trademark and copyright infringement, licensing, and portfolio management. She also counsels clients on marketing and advertising issues arising both in traditional media and on social media platforms. Nikki represents companies in a broad range of industries, including consumer products, advertising, and manufacturing. She assists clients in the acquisition, protection, and exploitation of their intellectual property around the world.

  • Counseling clients on how to structure sweepstakes, contests, and promotions and reviewing traditional and social media advertising campaigns for legal compliance.
  • Negotiating trademark license and celebrity spokesperson agreements for a major U.S. home furnishings manufacturer.
  • Negotiating amphitheater sponsorship and naming rights for a food and beverage franchise.
  • Negotiating of advertising agency and promotion fulfillment agreements for a major U.S. home furnishings manufacturer, a consumer products company, and a major full-service dining company.
  • Advising clients on compliance issues associated with gift cards, rebates, coupons, and loyalty programs.
  • Advising clients on compliance issues associated with text and email based marketing. Advising clients on “green” advertising claims and marketing.
  • Trademark prosecution and counseling, including selecting, clearing, and registering trademarks, as well as representing businesses in trademark oppositions and cancellations.
  • Negotiating publishing agreements for both commercial and non-profit entities.

Rick Romell, Business Reporter, Milwaukee Journal Sentinel 

Rick RomellRick Romell has been a reporter in Milwaukee long enough – 40 years – that he now checks with colleagues before using any of his cultural references in print. Some people, lamentably, aren’t aware of Wilson Pickett, the Youngbloods, or Twistin’ Harvey and the Seven Sounds.

Since 1995, Rick has covered business news – something he never would have guessed he’d be doing, but which has turned out to be very interesting. He shares the retail beat and is responsible for covering a few odd corners of commerce, but basically remains a feature-oriented generalist. He likes offbeat stories – people hustling a few bucks selling water outside Summerfest, a Wauwatosa mom with a side job writing erotic romances, a grumpy chocolate retailer who kicks customers out of his store if they don’t follow his rules.

His work has received several national honors, and he was a principal member of a team that was a finalist for the Pulitzer Prize (sort of like being nominated for an Oscar, but not winning).

Rick holds a degree in mass communications from the University of Wisconsin – Milwaukee and a master’s in journalism from Northwestern. He lives with his wife, Kathy, and daughter, Emma, in Whitefish Bay, where he plays half-court basketball on Sunday mornings with similarly-aged diehards, and continues to try to expand his guitar repertoire beyond “Pinball Wizard” and “Blackbird.”

Coming to the September meeting? We’re collecting tooth brushes, travel size tooth paste, travel size shampoo to donate to the Repairers of the Breach Homeless Day Shelter as part of our ongoing community service project with them.

Sponsored by:
Mueller Communications Logo (Large)




Tenderloin Tips with Egg Noodles, Green Beans Almondine, Mudslide Torte

Vegetarian Option:

Eggplant Roulette, Angel Hair Pasta with Butter and Garlic, Green Beans Almondine, Mudslide Torte


When: Sept. 21, 2016

Time: 11:30 registration 12-1:30 Luncheon and Program

Where: Italian Community Cente, 631 E. Chicago Street. Free parking in back


You must have javascript enabled to register.