What would you think if you went to the doctor for your annual physical, and he or she only checked your right arm and your left foot? You’d expect your physician to do much more to ensure you’re functioning properly — as a whole.
Joey Donovan Guido, owner of Cuppa SEO and author of A Holistic Guide to Online Marketing, says it’s the same with online marketing. All too often, individual facets of online marketing are addressed separately, resulting in fractured and ineffective online initiatives that leave organizations feeling frustrated.
At PRSA’s October luncheon. Joey will provide an overview of best practices for any organization’s online marketing program. First, he’ll review three major disciplines: search engine optimization (SEO), user experience (UX) and conversion (CV) to help you gain a solid understanding of what each of these disciplines are — and why they’re important.
Next, he’ll dive into a practical approach on how to APPLY these disciplines to your website, blog and social media efforts, respectively, You’ll leave the luncheon with actionable steps on how to assess your website, blog and social media — as well as the ability to take action on making improvements.
Joey has worked with companies like Lands’ End, Grainger Industrial Supply, Wolters Kluwer, Demco, First Choice Dental and Widen. He also spent a year providing copywriting, editing, branding and project management services at PRSA’s New York headquarters before heading west to Wisconsin.
For a sneak peek at Joey’s book, available this fall, go to: http://www.cuppaseo.com/holistic-guide-online-marketing-free-chapter/
