Building a Realistic Crisis Communications Plan

Join us Friday, July 31 from noon-1 pm to hear from local PRSA chapter members and communications experts as they discuss the importance of building a realistic crisis communications plan.

You never know when a crisis can strike. It comes when you least expect it, and every organization is vulnerable. Even though preparing for the worst-case scenario seems like a high priority, many businesses find themselves without a plan when chaos occurs.

According to a recent study by PR News, 62% of companies have crisis plans, but rarely update or practice crisis scenarios. Despite the likely chance businesses will suffer some sort of crisis, this study indicates almost 40% are unprepared.

How executives respond can dramatically impact their personal reputation along with their organization’s brand long after the crisis is over. And pairing a crisis with social media can cause a small issue to quickly go viral. How do you get a handle on communicating with your employees and stakeholders when trolls are adding fuel to the fire? Creating a plan will minimize damage and risk in the long run to protect your company’s best interests.

We are proud to present this webinar, in partnership with Kane Communications Group. From a global pandemic to a power outage to an active shooter situation, our panel of communication experts will share advice on developing a realistic communications plan, managing media and preparing before a crisis strikes.

Register here

When: July 31, 2020

Time: 12:00 PM to 1:00 PM

Where: Virtual event