Building Public Trust Around Sustainable Practices: How WM is Creating Approachable Content Focused on Sustainability

As a household name, WM is the world’s largest waste management provider, but few people know their driving mission of creating a more sustainable tomorrow. Hear from WM’s manager of social media how approachable content is being used to tell the brand and personal stories that make WM one of the leaders in sustainability.

Andrew Rojahn: Andrew is an accomplished marketing communications professional with more than a decade of experience managing social media campaigns in a variety of industries including higher education, travel and tourism, healthcare, CPG, high-consideration products, and now environmental services as the social media manager for WM. With platforms like TikTok, Meta, X, Snapchat, LinkedIn, Pinterest, and Google Ads at the forefront, he excels at developing compelling content that resonates with audiences and is optimized to meet performance metrics.

When: April 10, 2024

Time: 4:30-5 p.m. networking, 5 p.m. program start

Where: Urban Ecology Center (Riverside Branch) 1500 E. Park Place, Milwaukee, WI 53211


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