Today more than ever, consumers are putting their money faith in brands to stand for something. Whether people are shopping for soap or shoes, they’re weighing a brand’s principles as much as its products.
Nick Lucido, VP, Global Practice Development, will be joining us to talk about Edelman’s Earned Brand study, which explores how companies can tell a better brand story; leverage brand values to drive sales and advocacy; and how brands can successfully engage consumer attention in a time of increasing media disruption and changing consumer behaviors.
As part of his day to day job at Edelman, Nick (who served as PRSSA’s National President in 2010-2011) partners with a large and diverse community of 1,100 brand marketers working with some of the world’s most iconic brands. Based Edelman’s Chicago office, Nick manages intellectual property, operations, portfolio and capability growth, community building, and marketing for the practice.
He previously was senior account supervisor and client strategist for Krispr, a Daniel J. Edelman company servicing the Kellogg Company. He led integrated communications projects for Kellogg’s initiatives including its U.S. Olympic Committee sponsorship, the global transparency platform Open For Breakfast and social/digital channel strategy.
Before returning in Chicago in 2016, Nick spent two years in São Paulo, Brazil as a Daniel J. Edelman Global Fellow. While on assignment, he served as a LATAM lead for research and analytics, in addition to serving as regional client leader for Disney Parks.
With nearly 8 total years at Edelman in different offices and practices, Nick’s experience includes strategic planning, digital strategy, analytics counsel and account management for organizations including Abbott, BlackBerry, ConAgra Foods, Disney, GE, Hilton, Johnson & Johnson, Kimberly-Clark, SC Johnson, Shell and PayPal.
He holds a B.A. in advertising with a public relations specialization and a B.A. in public administration from Michigan State University.
PLEASE NOTE: This luncheon is part of the 2019 PRO Day for college students. Students please use this link: https://www.prsawis.org/event/pro-day-2019-student-registration/ to register.
This event is being sponsored by:
