Smart cars, smart homes, smart meters — with mobile technology quickly becoming a lifestyle, the impact of the Internet of Things (IoT) is vast. But, are you ready to harness the power of IoT for communications? Learn from speaker Brandi Boatner of IBM how the IoT can create an entirely new marketing channel for you as a communicator.
- Gain awareness of the connected living era and the loT.
- Discover the potential of the loT for marketing and communications.
- Learn how to leverage the loT to identify market trends to drive better customer/client experiences.
- Explore how IoT, when coupled with social media, will allow communications professionals to identify and take advantage of emerging trends.
Brandi Boatner of IBM
More on our Luncheon Speaker: Brandi Boatner is the Digital Experience Manager for IBM’s Global Technology Services in New York City. Her responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals. As digital experience manager she oversees a holistic digital ecosystem across platforms (including Websites, blogs, social media sites and mobile devices) and people globally. Brandi was a presenter at the 2016 PRSA National Conference and we are thrilled to have her coming to Milwaukee to make this presentation locally for our chapter.
Coming to the April Meeting? We’ll be collecting black garbage bags for Repairers of the Breach Homeless Day Shelter in Milwaukee.
This event is sponsored by:
