Effective crisis communication can help organizations maintain trust, inspire confidence and build competitive advantage, while ineffective crisis communication can ruin reputations and set an organization back significantly. In times of crisis, executives look to PR leaders for clarity, strategic counsel, and ready solutions.
Join us on Wednesday, October 25 at the Milwaukee County War Memorial Center, 750 N Lincoln Memorial Dr, Milwaukee, WI 53202 for a presentation from Tom Branigan on the executive point of view during a crisis. You’ll learn about what business executives are looking for from communicators when it comes to managing crisis situations, and how to provide effective counsel to leadership when it’s needed most. This event, which is co-sponsored by Marquette University PRSSA, will benefit attendees of all experience levels, from long-time PR leaders and emerging professionals, to students.
Coffee networking begins at 7:30 a.m., followed by a presentation and Q&A from 8:00-9:00 a.m.
Tom has been helping organizations prepare for and manage crises for more than 25 years. Through his experience with Fortune 500 companies he developed an effective and nuanced approach that helps clients anticipate and navigate crises in a way that both respects myriad stakeholder groups and minimizes negative impact on brand value.
His work with companies such as Best Western International, DHL, Johnson Controls, The Marcus Corporation, and Northwestern Mutual has resulted in an institutional repository of best practices that inform effective strategies that help businesses when they’re needed most.
Tom served as an instructor at Marquette University for 15 years. During that time he created the university’s undergraduate curriculum on Crisis Communication and Reputation Management. He is a member of the Homeland Security Information Network, and earned his Active Shooter Preparedness Certificate from Homeland’s Cybersecurity and Infrastructure Security Agency.
Tom presents on the topics of branding, corporate communications, marketing, crisis communications and reputation management, active shooter events, and situational awareness to corporations, universities, and professional organizations across the United States.