Crisis Proofing Your Organization (and Your Career)


Join “America’s Crisis Guru,” James Lukaszewski, APR, Fellow PRSA, for a virtual program. Jim draws on 40+ years in crisis management, providing sensibly and powerfully talk about the imperative of readiness for adversity, as opposed to crisis management.


What’s in this course for you?

  1. Learn a far simpler and more powerful definition of crisis situations.
  2. Understand the intentional misbehaviors that cause a problem to become a crisis.
  3. Jim’s Wisdom: learn the truisms of crisis: bad news always ripens badly, every moment of indecision creates unsees, avoidable collateral damage, silence is the most toxic strategy, and a dozen more.
  4. Understand why victims will control the outcome, your reputation, and the boss’ destiny.
  5. Unconscionable behaviors to avoid, anticipate, or stop.
  6. How to manage the victim dimension of mass casualty situations.
  7. Top management and leadership’s most crucial roles in crisis. Crucial crisis response planning and readiness steps.
  8. Crisis reputation protection is achieved in the first 60-120 minutes of crisis response. The golden hour concept.
  9. Key issue identification and risk assessment.
  10. Staying ready.

When: April 21, 2021

Time: 12:00 PM to 1:00 PM

Where: Webinar - virtual event via Zoom


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