How Nonprofits Evolved Their Communications Strategies During COVID-19

Our routines, behaviors and interactions changed dramatically during the last few months and our world became reliant on virtual rather than face-to-face communications because of the coronavirus pandemic. For the nonprofit sector, an industry deeply rooted in relationships and in-person services and events, this shift was sudden and dramatic.

On August 14, learn how local nonprofit leaders turned this adversity into opportunity and how they evolved their communications strategies and business models to strengthen their organizations and advance their bottom lines.

Webinar panelists include:

  • Héctor Colón, president and CEO, Lutheran Social Services;
  • Don Klein, senior director of public affairs, Bethesda Lutheran Communities; and
  • Anne Metcalfe, managing director, Milwaukee Ballet.

The panelists will cover topics including:

  • donor relations,
  • client services communications,
  • internal communications,
  • crisis communications; and
  • and reputation management.

The webinar will be moderated by PRSA SE WI Board Member, Michael Pflughoeft, director of public relations for WaterStreet Creative.

Cost: Free to members and non-members

Please note: You must register in advance to view this event.  A link and password will be sent the morning of the event to view it live.

When: Aug. 14, 2020

Time: 12:00 PM to 1:00 PM

Where: Webinar - virtual event


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