It’s Aaron – Cause Marketing 101 with David Gruber of Gruber Law Office and John Cary of MACC Fund

“It’s Aaron” has become part of the local lexicon, as this community service project designed by Milwaukee Attorney David Gruber and the NFL’s reigning MVP, Aaron Rodgers, is finishing its third season.

David Gruber croppedAttorney David Gruber will talk about how a simple public service campaign grew into the most recognized, cause-related marketing campaign in the community.  David will discuss how the idea came about; how it went from brainstorm to reality; the strategy involved; and the campaign’s overwhelming success.

Joining David Gruber will be John Cary, Executive Director of the MACC Fund. The MACC Fund was featured in Season 1 of “It’s Aaron,” and has John MaC fundbeen a major beneficiary of the campaign. John and the MACC Fund also work closely with athletes, celebrities and community leaders in raising both awareness and money to battle childhood cancer.

Find out why Gruber Law Offices decided to develop a cause-related initiative to raise awareness for inspirational individuals and organizations that are truly making a difference in our community. Listen to how charitable groups like the MACC Fund depend on community leaders for their own organization’s success.

Learn about how strategies and plans came together; how they measure success; the partners involved in the campaigns; and what’s next for everyone involved.

Coming to the September meeting? We’ll be collecting  packages of new women’s socks to donate to Repairers of the Breach Homeless Day Shelter as part of our ongoing community service project with them.

This event is being sponsored by:

BJ Logo mueller logo

When: Sept. 16, 2015

Time: 11:30 networking/registration, 12-1:30 luncheon

Where: Potawatomi, (Serenity Room) 1721 W Canal Street. Please use the free valet parking to avoid having to walk through the casino.


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