Is Content Marketing so Yesterday?
There has been heated debates about whether or not content marketing applies to PR. Nationally renowned author and content marketing expert, Pam Didner, will spend the June luncheon discussing the definition of content marketing and sharing case studies about when and where content marketing applies to PR. She will also discuss trends of content marketing in paid, earned and owned media. After the luncheon, you will be able to connect the dots between content marketing and PR and identify areas in your job in which content marketing can play a role.
The luncheon is targeted for both PR and marketing professionals, and is sponsored by:
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2-hour workshop following the luncheon from 1:30-3:30 pm:
How to Apply Content Marketing to Public Relations
This 2-hour session will be a deep dive on how to implement content marketing efforts within PR. Pam Didner will discuss the 4 P’s of content marketing cycles and identify opportunities for PR to play a role in each stage of the content marketing cycle. After the workshop, attendees will understand how to leverage content marketing for their PR efforts. The workshop is targeted for both PR and marketing professionals.
Pam Didner is a nationally renowned content marketing expert, author and speaker. As a former Global Integrated Marketing Strategist for Intel, Pam Didner knows how to plan, produce and deliver global marketing success and efficiency. She led Intel’s Enterprise product launches and worldwide marketing campaigns. Pam Didner is a practical expert at creating successful global marketing plans that meet local marketing needs. Her international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. Didner was selected as one of B2B’s Top Digital Marketers in 2011 and 2012. ‘Global Content Marketing’ was named one of “The Top 10 Marketing Books of 2014” by Inc.
Pam has been a repeat presenter at the highly regarded Social Media Marketing World and Content Marketing World by Social Media Examiner and Content Marketing Institute. She leads a boutique-consulting firm that trains, coaches and provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale. She also shares marketing thoughts at globalcontent.marketing and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.
Coming to the June Luncheon? We’re collecting disposable razors, lip balm, mini-Kleenex packs to donate to the Repairers of the Breach Homeless Day Shelter as part of our ongoing community service project with them.
Menu:
Turkey, Ham & Cheese on a Croissant, Fresh Fruit, Pasta Salad, Strawberries and Cream Torte
Vegetarian Option:
Stuffed Portabella Mushroom, Wild Rice Pilaf, Fresh Sauteed Vegetables, Strawberries and Cream Torte
