Today, more than ever, diversity and inclusion matter. Supported by years of research, we know that diversity in color, gender, sexual orientation, and disability status can really affect an organization’s performance, productivity, and profitability. Diverse teams bring multiple perspectives to problem-solving and make strategic decisions that more fully reflect company and client demographics.
Despite the research, many organizations are still struggling with how best to use their diverse cultures as a strategic marketing communications opportunity. Fortunately, a few of the companies in our region have learned how to make their companies thrive by using their diversity and inclusion efforts as part of their business imperative.
The PRSA Southeastern Wisconsin Chapter of the Public Relations Society of America (PRSA) sponsoring a professional development luncheon featuring the following diversity and inclusion executives:
Erickajoy Daniels, Senior Vice President, Diversity & Inclusion – Aurora Health Care Inc
Linda S. Graves, MCA, Vice President, Director of Diversity and Community Affairs, Gilbane Company
Panelists will share how they market and communicate their organization’s diversity and inclusion strategies using multiple platforms. Each panelist will give an overview of their company’s accomplishments and how they work with their communications colleagues to leverage their successes. These brief presentations will be followed by a discussion led by Chapter Diversity Committee Chair, Debra A. Miller, APR Fellow PRSA. After the discussion, questions will be taken from the audience.