Media Monitoring & Measurements: Technology and Tools that Help Show Results and Provide Actionable Insights

Data and outcomes are more important than ever for PR professionals, and in an age when paid, earned, social and owned channels are constantly changing and evolving, keeping track of mentions, placements and stories is a real challenge. In this event generously sponsored by long-time PRSA Nebraska supporter Universal Information Services, learn about the new tools and technology available to public relations, marketing and communication professionals that can help prove both return on investment, and effort.

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