Meet the Media

Given shrinking newsroom staff, the constant influx of emails and tight digital deadlines, PR practitioners must know how to craft the right pitch and understand how to best reach our local media representatives. Join PRSA SE WI  for a joint Media Speed Networking event on Thursday, August 24 at OPE! Brewing Co., 6751 W National Ave, West Allis, WI 53214.

Whether you work in-house, support multiple agency clients, wear several hats at a nonprofit or want to learn more about media relations – this roundtable event will give you an opportunity to discuss:

  • what media outlets need “today” and how the times are changing
  • media pet peeves and things PR practitioners do well
  • media relations tips and industry updates

Media representatives in attendance include:

Archer Parquette is the managing editor at Milwaukee Magazine. He oversees the monthly print magazine production and writes frequently for both print and

Andrew Weiland is the editor of BizTimes Milwaukee. He joined BizTimes in 2003 and served as a reporter and managing editor for 11 years before being promoted to editor. He is also a member of the Muskego Athletic Association board of directors and serves as the chairman of the MAA’s Senior Baseball League.

Andy Tarnoff is the founder of OnMilwaukee. A Milwaukee native, he lived in Providence, Washington, D.C., and Baltimore, before returning home in 1996. Andy launched, LLC, in April 1998 as way to channel his passion for Milwaukee, journalism and tech into a cutting-edge media company. Andy is more passionate than ever about OnMilwaukee’s mission statement: to grow communities and businesses through engaging digital media.

Chelsey Lewis is the features editor for the Milwaukee Journal Sentinel, overseeing all entertainment and lifestyle coverage for the newspaper. Before that, she spent more than 10 years writing about travel and the outdoors for the Journal Sentinel and Wisconsin Trails magazine. She’s a University of Wisconsin-Madison alumna and lifelong Wisconsinite who now lives in Wauwatosa.

Corri Hess is a Wisconsin Public Radio reporter based in Milwaukee, where she covers K-12 education. Corri’s work has been featured on NPR’s Morning Edition and All Things Considered. She spent many years in print journalism, most recently as a state politics reporter at the Milwaukee Journal Sentinel. Corri has won a number of awards from the Milwaukee Press Club, the Wisconsin Newspaper Association and the Midwest Broadcast Journalists Association. She is also a board member and past president of the Milwaukee Press Club.

Courtny Gerrish, is an Anchor, Spectrum News who has called Wisconsin home for 15 years. She is an Emmy-nominated, award-winning journalist who has spent time reporting throughout the Midwest. Courtny was previously an anchor/investigative reporter with Today’s TMJ4 and has worked in the Milwaukee Market since 2006. For Courtny, the great storytelling she does at Spectrum News 1 is important because it connects communities by exposing people to new ideas they may not have experienced before.

Mark Kass is the editor-in-chief of the Milwaukee Business Journal an award-winning weekly business newspaper and web site. He has been editor since 2003 and previously was a reporter and managing editor at the paper. He also worked at the Milwaukee Metropolitan Sewerage District and has written for the New York Times, Chicago Sun Times, Crain’s Chicago and Milwaukee Magazine.

Mark Vittorio has been the Managing Editor of WITI FOX 6 for the last 22 years. In total, Mark has 39 years of broadcast media experience and has worked in a variety of television market sizes. Mark has spent most of his career either on the Assignment Desk or managing it.

Sara Smith is the Senior Executive Producer at WITI FOX6 News in Milwaukee and is approaching her 16th year with the station. Sara has held a variety of roles at FOX6: Line producer, Real Milwaukee and Studio A producer, and Special Projects Producer. She has nearly 19 years of local television broadcast experience.

Tony Aria, Assignment Editor at WTMJ-TV, has a demonstrated history of working in the broadcast media industry. Strong media and communication professional skilled in Broadcasting, Storytelling, News Writing, Television, and Journalism. He has worked at WTMJ-TV in Milwaukee for the past 26 years.

Registration includes admission into the event, two soft drink beverages and snacks. Chucho’s Red Tacos Food Truck truck will be outside for those who which to purchase additional food.

When: Jan. 01, 1970

Time: 4:30 - 5pm networking, 5-6:30 pm Speed Networking

Where: Ope! Brewing Co., 6751 W National Ave, West Allis, WI 53214