Science holds the key to high-conversion communication. If you think that the rational, intellectual part of our brains are calling the shots, guess again.
Paradoxically, our emotional centers are the ones that drive decisions. In today’s environment of message overload and white noise, our brains quickly determine what messages are skipped and what messages stick.
It’s time to listen to what science tells us and start speaking to the emotional, heart-centered process to reach our audiences with messages that are engineered to light up a positive response.
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