Wisconsin had a record year for tourism in 2019 with $22.2 billion in total tourism business sales. Wisconsin’s 113 million visitors alone spent $13.7 billion, supporting more than 202,000 full- and part-time jobs. Plans to build upon that success were dashed with the arrival of COVID, devastating the state’s third largest industry.
On Wednesday, December 16, join PRSA Madison for a panel discussion moderated by Rob Gard, Director of PR and Communications at Destination Madison, featuring the Wisconsin Department of Tourism Communications Director Craig Trost, Visit Milwaukee Senior Communications Manager Claire Koenig, and Destination Door County Communications & PR Director Jon Jarosh as they discuss their challenges and innovations in 2020 and plans for 2021.
Register for this panel discussion here.