Senior Practitioners Coffee Klatch: “Lessons learned when your company becomes a political punching bag”

As the largest business in Wisconsin, Johnson Controls is in the news quite often. The company has grown from its beginnings when Warren Johnson the invented the first electric room thermostat in 1885 into a global leader in building efficiency products and services, and energy storage and automotive seating.

The company’s plans to transform the company and spin off  its automotive seating business into a separate company later this year was followed by the  announcement on Jan. 25 that it would merge with Tyco, a global fire and security provider. The $3.9 billion deal also will result in the combined company’s legal and global headquarters being in Ireland with the primary North American operational headquarters in Milwaukee.

In an instant, Johnson Controls became a lightning rod not only in the business community, but also in the Presidential campaign.

Responding to the crush of media interest and political barbs in addition to the “normal” workload has been handled by Fraser Engerman, director of global media relations. He’ll lead a behind-the-scenes discussion of what he planned for, responded to and learned in the past few weeks.

This is a program senior PR practitioners with 10+ years of experience won’t want to miss. Seating is very limited.

Discussion leader:

Fraser Engerman-JCI croppedFraser Engerman is director of Global Media Relations for Johnson Controls, where he develops and executes Johnson Controls’ corporate media relations strategy to effectively position the global multi industrial company as a with national and international media.

Prior to joining Johnson Controls in 2012, Engerman was media relations manager for State Farm Insurance Companies, responsible for coordinating company media relations strategy. Prior to that, Engerman worked as a television reporter and anchor for 12 years.  He currently serves on the board of governors of the Milwaukee Press Club and on the board of trustees of the Silver Spring Neighborhood Center.  He holds a bachelor’s degree in journalism from Bradley University and a certificate in Corporate Community Relations from Boston College.

Bagels, muffins, scones, fresh fruit, coffee and juice will be served.

When: April 08, 2016

Time: 7:30-9 a.m.

Where: 600 East Cafe, 600 E. Wisconsin Ave. (