Joey Donovan Guido, of Madison’s Cuppa SEO, will share how to create effective, engaging content for websites and blogs in today’s marketplace.
Top takeaways include:
– How to write relevant content that both viewers and search engines like
– Search Engine Optimization (SEO): How to choose and use keywords
– Optimal content length for web pages and blog posts
– Understanding your customers and their pain points
– Building relationships vs. selling
A former playwri
ght and screenwriter, Joey has been a copywriter and SEO specialist for over 17 years. He has worked with companies like Lands’ End, The Public Relations Society of America (PRSA), Grainger Industrial Supply and Demco. Joey also ran his own boutique marketing company in New York, The Penguin Scribe Inc., where he worked with clients of all sizes across the country. In 2007, he started writing a dad blog called Daddy Brain, and has since facilitated workshops for dads through Prevent Child Abuse Wisconsin, Edgewood College and Meriter Hospital. Joey has been highlighted on ABC’s local 6 o’clock news, and has appeared as a recurring guest on WPR’s “At Issue,” with Ben Merens.
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– Credits will be issued only when cancellations are received 48 hours in advance.
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New for 2014: Due to hotel changes, any registrations received after the RSVP deadline will be charged a $10 late registration fee. Any walk-in reservations the day of the meeting will be charged a $15 fee. We cannot accept credit cards for walk-in registrations.