What it Takes to be a Paragons Best of Show Winner

Mary JessenWith an ever-crowded marketplace and tough-to-reach millennials at the helm of purchase decisions, reaching customers with branded content can seem impossible. But it’s not. Join us at the Oct. 18, 2016 PRSA’s luncheon to discover how one company tapped 120 décor and design bloggers to communicate its brand story over the everyday noise of the crowd. Hear how Bader Rutter successfully integrated multiple disciplines to better understand their audience and create valued content, grabbing the attention of millennial buyers.

During the breakfast, BR will lay out how its team created one digital asset to serve as the cornerstone of an integrated marketing communications program. That asset, the Sauder Put Together Lookbook, helped the agency garner nearly 365M impressions and refer more than 630K views to Sauder.com in only nine months.

Attendees will learn how Bader Rutter created the award-winning campaign and leave with ideas on how creating a valued resource with highly-shareable content can help you reach even the toughest of crowds.

Presenters: Mary Jessen, Senior PR Counselor, and Sam Lütze, Senior Brand Strategist

Coming to the October meeting? We’re collecting adult mittens and hats to donate to the Repairers of the Breach Homeless Day Shelter as part of our ongoing community service project with them.

Sponsored by:
Big Shoes Logo (Large)






Orange Juice, Double Thick French Toast, Grilled Sausage Links, Maple Syrup and Scrambled Eggs with Chives

Vegetarian Option:

Orange Juice, Fresh Fruit Salad of the Season, and Banana Bread


When: Oct. 18, 2016

Time: 7:30-8 registration, 8-9:30 breakfast and presentation

Where: Italian Community Center, 631 E. Chicago Street. Free parking in back


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