Artificial Intelligence remains a hot media topic. But what does our future with AI look like and how will it change the way we as PR professionals work? Join Troy Alfke, Hoffman York Strategy Director, as he walks through the history, current and future state of AI. He’ll share what marketers need to know about AI and his predictions on how it will change the marketing landscape.
Troy Alfke: With 18 years in the industry, Troy brings extensive experience helping brands of all shapes and sizes find their identity, launch new products, and develop strategies to connect better with their customers. With AI at the forefront, Troy immersed himself in this exciting world and has become a knowledgeable thought leader on the topic, advising clients and agency teams on how it can improve processes and help deliver better results.