Thought Leadership – How to Master it in 2023

***Event cancelled for 2/16 due to weather and closures, a new date will be determined soon***

PR pros and communications experts alike know the value of establishing individuals as thought leaders – but the road there can be tough. Gain insights on how to set your leader on the path to becoming a polished and sought after media resource.

Carmen Carmen Pitre, President and CEO of Sojourner Family Peace Center is the “go to” thought leader and subject matter expert in Wisconsin and beyond on the topic of family violence. With over 30 years in the field, her media skills are finely honed, and she is usually the first person media come to when there is an issue related to violence in the community. Her position as a thought leader is well earned and she’ll provide insights into how she developed her media skills, built trusting relationships with reporters and what it took to establish herself as a thought leader.



Annie scholtzAnnie Scholz is the Communications Manager for Sojourner and a former anchor/reporter for TMJ4 . Annie will speak from a reporter’s viewpoint and discuss the attributes journalists look for when working with thought leaders, how to pitch a thought leader to a reporter, what makes the thought leader/reporter relationship work and end with valuable insights into how to establish someone as a thought leader in their space.

This program will hosted on Thursday, February 16. It will begin with networking and light snacks from 4-4:30 pm and then Carmen and Annie’s presentation will run from 4:30-5:30 pm so you can get home in time for dinner! Please come join us! Or, if you prefer we do have a zoom option as well.

For those coming in person to the event please bring jars of peanut butter for our February community service project for Second Harvest Food Bank.

We would like to thank WDA for hosting this meeting in their conference facilities .

When: Feb. 16, 2023

Time: 4-4:30 pm registration, 4:30-5:30 pm program

Where: Summit Place, 6737 W. Washington Street in West Allis. Attendees should park in the visitor parking lot. Event will occur in Conference Room 2135 – first floor, past Summit Market on the right.