In an overlooked product category in a static market, even the greatest brands can have a hard time rockin’ it. When it comes to transforming the reputation of a product brand, Bader Rutter stole the show by pairing shock-value marketing with integrated, high-impact content strategy. The agency’s “Easy on the metal, bro” campaign grabbed the target audience’s attention and doubled brand awareness, resulting in it be selected as the 2015 Best of Show PRSA Paragon winner. Of course, it also helps turn heads when there’s heavy metal hair bands, eyeliner and a dash of glitter involved.
Learn more at the Oct. 21, 2015, PRSA luncheon about the campaign and leave with ideas on how to amp up your communications programs.
Presenters:
Kristina Hopkins, campaign vocalist and senior PR counselor at Bader Rutter, will explore the business challenge, the essential research and marketing communications strategy that helped launch a brand into the spotlight.
Danielle Cameron, campaign creative mastermind and senior art director at Bader Rutter, will share how a little risk, a dash of glitter and a lot of client trust set the stage for a game-changing creative campaign.
Coming to the October meeting? We’ll be collecting plastic spoons and bowls to donate to Repairers of the Breach Homeless Day Shelter as part of our ongoing community service project with them.
Thanks to our event sponsor:
