“Yes, of course I can … um … speak. I’m, like, in PR.” Perfecting the art of an essential, yet often ignored skill: Speaking Effectively

Critical to any public relations practitioner’s success is being in possession of effective communication skills. In a digital world, that means being able to say what you need to in 140 characters, creating a branded story through social media posts, or creatively using emojis to communicate. Left in the dust is the art of eloquent speaking.

Proficient and polished public-speaking skills are necessary since most public relations and marketing professionals find themselves in front of clients, reporters, customers and communities on a daily basis. Still, it is one skill most professionals do not practice.

Effective public-speaking goes beyond the words. It is a mixture of audience analysis, engagement techniques, speech writing, and practiced delivery. Successful practitioners understand audience needs, succinct message delivery, and the benefits of audience engagement.

Leave this luncheon with speaking tips to begin working on right away. Learn the keys to writing compelling speeches and developing delivery skills such as eye contact, varied vocal inflections, rate of speech, and how to eliminate vocal fillers, such as “ah” and “um” or everyone’s favorites, “so” and “like.” Find out where to go in metro-Milwaukee to learn these very skills.

CindyLaatschCindy Laatsch, DTM is the program quality director for Toastmasters District 35, which serves all of the state of Wisconsin and the Upper Peninsula of Michigan. In this role, Cindy is responsible for all aspects of education and training in the district and executing the annual district conferences.

She joined the Toastmasters Southwest #4955 club in Franklin, Wis., in 2009 and became active on a district level in 2013 as a metro division governor. Cindy earned District 35’s Toastmaster of the Year award in 2011.

Laatsch works at Harley-Davidson Motor Company as the customer excellence lead in the Global IT department, and is a certified strengths coach. Cindy has presented at the Waukesha Workforce Development Center, Archdiocese of Milwaukee CareerTools Conference, as well as many other conferences and events.

Coming to the April meeting? We’re collecting paper towels and toilet paper to donate to the Repairers of the Breach Homeless Day Shelter as part of our ongoing community service project with them.



Chicken Scaloppine, Angel Hair Pasta with Butter and Garlic, Fresh Sauteed Vegetables, Black Forest Torte

Vegetarian Option:

Eggplant Parmesan, Angel Hair Pasta with Butter and Garlic, Fresh Sauteed Vegetables, Black Forest Torte


When: April 20, 2016

Time: 11:30 networking/registration, 12-1:30 luncheon

Where: Italian Community Center, 631 E. Chicago Street (free parking in back)


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