Chapter Events

Dec 13, 2017

Stories We Couldn’t Stop Talking About in 2017

They were the stories that put public relations front and center throughout the year:

  • A new President, his use of Twitter and a new media strategy in communicating his policy proposals
  • A Milwaukee company’s quick response after its product was used by white supremacist protesters in Charlottesville, Va.
  • The final year of the BMO Harris Bradley Center as the new Arena and “live block” are constructed for the Milwaukee Bucks
  • Southeast Wisconsin beats out other states to land Foxconn Technology’s $10 Billion factory and 13,000 high tech jobs.

(Photo courtesy of Vox)

(Photo courtesy of Japan Times)








(Photo courtesy of Milwaukee Journal Sentinel)

(Photo courtesy of FOX6Now)








Join PRSA for a year-end celebration and review of the area’s top stories in a special location – Bader Rutter’s new offices overlooking the Milwaukee River.  The 43-year old agency returned to its downtown roots earlier this year, moving its 220-person staff from Brookfield into two floors of the former Laacke & Joys Co. building.

Our Panelists:

  • Steve Scaffidi, WTMJ-AM 690 – commenting about  the President’s use of Twitter and how this “new normal” is affecting Congress and how federal agencies operate
  • Dustin Godsey, Chief Marketing Officer, Milwaukee Bucks – talking about the Bucks’ 50th anniversary season, its last in the BMO Harris Bradley Center, and the new Arena and “live block” now under constructed
  • Marlaina Quintana, Senior Vice President & Group Account Director, Cramer-Krasselt – addressing how Menomonee Falls-based Tiki Torches responded to the images of their product in the hands of white supremacists marching in Charlottesville, Va.
  • Jim Paetsch, Milwaukee 7 – speaking about Southeast Wisconsin beating out other states to land Foxconn Technology’s $10 Billion factory and up to 13,000 high tech jobs.

Please note that this will also serve as PRSA’s annual meeting, where officers to lead the chapter in 2018 will be elected.


Reserve your place today – seating is limited!

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Jan 16, 2018

Media Mistakes PR People Make

Are you killing your chances of getting earned media?

Let Emmy Award-Winning Reporter and Show Host, Katrina Cravy make you a PR Superstar!

Katrina knows how to spice up your pitch and have the media begging for seconds.

Every participant will receive a copy of Katrina’s new book entitled, “On Air: Insider Secrets to Attract the Media and Free Publicity.” The book, which promises to make you think like the media and transform the way you market your business to any audience, retails for $19.93.

Katrina TV media veteran who wore headgear to high school. Her fun-loving but get the job done style has made her one of the most trusted and well-known names in Southeastern Wisconsin. She’s been on-camera as a reporter, anchor, and TV show host for FOX, NBC, and ABC affiliates from Parkersburg, West Virginia to Portland, Oregon. As a problem-solving consumer reporter, Katrina’s hidden camera investigations and negotiating skills helped viewers get back nearly two million dollars.

With more than 20 years of media experience, Katrina has now started her own company to train executives to be their best on camera. Plus, as a motivational speaker, she is sharing all she knows about the media, customer service, and what it means to be a leader.

Besides winning a regional Emmy, she has also received awards from the National Press Club, Associated Press, Wisconsin Broadcasters Association, and Milwaukee Press Club.

Katrina is part of the cast on WKLH 96.5’s Morning Show with Dave Luczak in Milwaukee.

This California native graduated from the University of Southern California with a double major in broadcast journalism and political science. She was chosen as an intern for the Office of Ronald Reagan in 1991 and received USC’s “Outstanding Broadcast Journalism Senior” award in 1992.

Katrina Cravy loves speaking to audiences around the country, almost as much as she loves her husband, their son, and their two cats.

Register »