Chapter Events

Oct 18, 2017

Brewing Up a Holistic Review to Online Marketing

What would you think if you went to the doctor for your annual physical, and he or she only checked your right arm and your left foot? You’d expect your physician to do much more to ensure you’re functioning properly — as a whole.

Joey Donovan Guido, owner of Cuppa SEO and author of A Holistic Guide to Online Marketing, says it’s the same with online marketing.  All too often, individual facets of online marketing are addressed separately, resulting in fractured and ineffective online initiatives that leave organizations feeling frustrated.

At PRSA’s October luncheon. Joey will provide an overview of best practices for any organization’s online marketing program. First, he’ll review three major disciplines: search engine optimization (SEO), user experience (UX) and conversion (CV) to help you gain a solid understanding of what each of these disciplines are — and why they’re important.

Next, he’ll dive into a practical approach on how to APPLY these disciplines to your website, blog and social media efforts, respectively,  You’ll leave the luncheon with actionable steps on how to assess your website, blog and social media — as well as the ability to take action on making improvements.

Joey has worked with companies like Lands’ End, Grainger Industrial Supply, Wolters Kluwer, Demco, First Choice Dental and Widen. He also spent a year providing copywriting, editing, branding and project management services at PRSA’s New York headquarters before heading west to Wisconsin.

For a sneak peek at Joey’s book, available this fall, go to:

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Nov 07, 2017

PR Palooza “Celebrating the ‘Mad Men’ Era-A Night of Music & Mingling”

We’re very excited about this year’s PR Palooza event, Celebrating the ‘Mad Men’ Era-A Night of Music & Mingling.” In addition to the usual networking, this year we are throwing in a bonus–a concert by one of the area’s oldest and most successful professional orchestras, the Wisconsin Philharmonic accompanied by Five by Design Vocal Group! Five by Design is known for their tight harmonies and comedic penchant. Embrace the unforgettable melodies and swinging rhythms that evoke a simpler time through the feel good tunes of Miller, Mancini and Mercer and cool memories of yesteryear. Don’t miss this fun night. Mad Men Era costumes are encouraged, but not required. There will be prizes for best costume!

The goal of the event is to provide a fun evening for PR and communication professionals throughout Southeastern Wisconsin to connect with their peers, and for non-PRSA members to learn more about all of the great things PRSA has to offer. The event will also serve as our Chapter’s 2017 annual member meeting.


Presenting Sponsor:









Supporting Sponsors:

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