Given shrinking newsroom staff, the constant influx of emails and tight deadlines, PR practitioners must know how to craft the right pitch and understand how to best reach our local media representatives. Join PRSA SE WI for a Media Speed Networking event on Thursday, August 22 at OPE! Brewing Company.

Special thanks to our co-hosts of this event the National Association of Black Journalists—Milwaukee and Athena Communications.

Media participants confirmed so far include:

Tony Aria, TMJ4
Earl Arms, Black Nouveau
Jim Collins, CBS 58
Tannette Elie, Milwaukee Neighborhood News Service
Courtny Gerrish, Spectrum 1
Megan Pospychala, CBS 58
Shannon Sims, TMJ4
Ron Smith, Milwaukee Neighborhood News Service

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How BVK Built a Well-Oiled Influencer and Press Trip Strategy for West Virginia Tourism.

To increase awareness of what the state had to offer visitors and ultimately drive visitation to The Mountain State, BVK launched a hyper-focused, multi-faceted four-season individual press trip program and an always-on influencer marketing campaign. During this session they will dive into real-life contract examples, discuss how to leverage the most from creators, work with freelancers, and how to both evaluate and show the true value of these dynamic partnerships.

Key Takeaways:

• Learn how to maximize reach on platforms
• Understand the importance photo/video licensing and the pros and cons of UGC
• Qualify the true value of working with content creators
• Learn tips and tricks to successfully vet and work with freelancers

Callie Murphy, Account Director, and Grace Devine, PR Supervisor, of BVK, are earned media strategists managing public relations, influencer, and experiential marketing programming for BVK’s wide range of tourism accounts. Together they oversee the West Virginia Department of Tourism account, among others, where over the past three years they have welcomed more than 100 influencers and journalists to The Mountain State yielding millions of earned media impressions and top-tier placements spanning Good Morning America, Travel & Leisure, and Condé Nast among others.

Callie Murphy, Account Director, BVK

Grace Devine, PR Supervisor, BVK

Thanks to BVK for hosting this event! 

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Unconscious Bias is a learned stereotype that is automatic, unintentional, deeply ingrained, universal, and able to influence behavior. Unconscious bias seeps into decisions that affect recruitment, retention, hiring, access to healthcare, banking, housing, education, the justice system, providing services, interpersonal interactions, and outcomes in ways that can disadvantage both individuals and groups of people. We all have some form of unconscious bias, and the key is to recognize that we have it and employ techniques to mitigate it.

In this session you will:

1. Learn to assess and measure your unconscious bias
2. Be able to define unconscious bias
3. Learn the history of unconscious bias in America
4. Learn how subconsciously, decisions are being made in your mind
5. Learn how unconscious bias affects everyday life
6. Finally, learn ways to mitigate your bias

There will also be opportunities for conversation and reflection during the training.

Derek Mosley graduated from Marquette University Law School in 1995.  After graduation he served as an Assistant District Attorney for Milwaukee County from 1995-2002.  As an Assistant District Attorney, he represented the State of Wisconsin in over 1,000 criminal prosecutions. In 2002, Mr. Mosley was appointed Municipal Court Judge in Milwaukee.  At the time of his appointment, he was the youngest African-American to be appointed judge in the State of Wisconsin. For ten years Mr. Mosley served as the Chief Judge of the Milwaukee Municipal Court. In 2023, Mr. Mosley became the Director of the Lubar Center for Public Policy Research and Civic Education at Marquette University Law School.

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