Chapter Events

Sep 20, 2017

“Respectful Authenticity” Coffee Klatch for Senior Practitioners

This is a program senior PR practitioners with 10+ years of experience won’t want to miss.

David Grossman, ABC, APR, Fellow PRSA, CSP is one of America’s foremost authorities on communication and leadership inside organizations, and a sought-after advisor to Fortune 500 leaders.

Leveraging his background in organizational development and psychology, David is known for his thoughtful, personal, and pragmatic approach, and coaches leaders at all levels.

As communicators, part of our role is to help leaders find their authentic voice & build trust w/ their teams.  There’s no magic formula to be most effective.  But, there are strategies that can help leaders be more of who they really are!

Attendees will gain a solid understanding of authenticity – what it is and isn’t.  They will understand best practice strategies used today to be more authentic and develop a toolkit of strategies and approaches to use.

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Sep 20, 2017

Achieving Better Results In Business and Life By Being More Authentic

Want to bring your best to your work and in other areas of your life? There’s no magic formula – but there are strategies that can help you be more of your true self in the workplace to build relationships, drive engagement, motivate teams and deliver results.

Leadership and communications expert David Grossman, ABC, APR, Fellow PRSA, CSP will show how authenticity is the key during his luncheon presentation on Wednesday, Sept. 20. David notes that authenticity is not a skill to be learned, but an approach that leaders can take to not only lead more fulfilling lives by accentuating their talents but also acknowledging and addressing their flaws.

“Authentic leaders have healthier work lives, sleep better at night, excel in real, meaningful relationships, and get better results through others,” he said.

David, the founder and CEO of The Grossman Group, is a native of Whitefish Bay. His award-winning Chicago-based leadership and communications consultancy helps Fortune 500 companies address and solve internal communications and strategic leadership issues. As one of America’s foremost authorities on communication and leadership inside organizations, he’s frequently sought out by The Wall Street Journal, Los Angeles Times, Chicago Tribune, CBS MoneyWatch and others.

David will give practical examples of authenticity, lessons learned in his consulting with senior executives, and some best practices for effective internal communications.

Reserve your spot today – seating is limited.

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Oct 18, 2017

Brewing Up a Holistic Review to Online Marketing

What would you think if you went to the doctor for your annual physical, and he or she only checked your right arm and your left foot? You’d expect your physician to do much more to ensure you’re functioning properly — as a whole.

Joey Donovan Guido, owner of Cuppa SEO and author of A Holistic Guide to Online Marketing, says it’s the same with online marketing.  All too often, individual facets of online marketing are addressed separately, resulting in fractured and ineffective online initiatives that leave organizations feeling frustrated.

At PRSA’s October luncheon. Joey will provide an overview of best practices for any organization’s online marketing program. First, he’ll review three major disciplines: search engine optimization (SEO), user experience (UX) and conversion (CV) to help you gain a solid understanding of what each of these disciplines are — and why they’re important.

Next, he’ll dive into a practical approach on how to APPLY these disciplines to your website, blog and social media efforts, respectively,  You’ll leave the luncheon with actionable steps on how to assess your website, blog and social media — as well as the ability to take action on making improvements.

Joey has worked with companies like Lands’ End, Grainger Industrial Supply, Wolters Kluwer, Demco, First Choice Dental and Widen. He also spent a year providing copywriting, editing, branding and project management services at PRSA’s New York headquarters before heading west to Wisconsin.

For a sneak peek at Joey’s book, available this fall, go to:

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Nov 07, 2017

PR Palooza “Celebrating the ‘Mad Men’ Era-A Night of Music & Mingling”

We’re very excited about this year’s PR Palooza event, “Celebrating the ‘Mad Men’ Era-A Night of Music & Mingling.” In addition to the usual networking, this year we are throwing in a bonus–a concert by one of the area’s oldest and most successful professional orchestras, the Wisconsin Philharmonic! Don’t miss this fun night. Mad Men Era costumes are encouraged, but not required. There will be prizes for best costume!

The goal of the event is to provide a fun evening for PR and communication professionals throughout SE Wisconsin to connect with their peers, and for non-PRSA members to learn more about the Chapter. The event also serves as the Chapter’s annual member meeting.

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