Chapter Events

Feb 20, 2019

Secrets That Strengthen Teams and Retain Talent

How can businesses – especially those in the Public Relations, Marketing and Communication industries – recruit and keep employees that can positively impact creativity and client business?

Based on extensive research, Genyne L. Edwards and Dominique Samari of P3 Development Group created their Opportunity Mindset, which focuses on four key elements – Leadership, Commitment, Curiosity, and Community Connections. The Opportunity Mindset identifies six essential ingredients for establishing programs and communication strategies that drive organizational strength, growth, sustainability, and profits.

Edwards’ and Samari’s presentation will focus on the element of ‘curiosity’ and share examples of how creating opportunities for employees to authentically engage and build connections creates an organizational culture that inspires, attracts and retains diverse employees. When employees feel like they belong and are connected to a community they are more willing to take risks, share ideas and collaborate.

During this presentation, PRSA members will:

  • Learn the power of curiosity engagement to build connections, trust and collaboration
  • Know how to develop strategies to quickly build relationships with other people and move teams toward innovation and inclusion.
  • Learn the importance of integrating curiosity into their communications work — with the composition of their teams, in their internal communications and through their outreach and engagement strategies externally.
  • Hear lessons learned from P3’s cross-sector diversity and inclusion work, including the recent MMAC Diversity Study

About our presenters: As P3 Development Group’s partners, Genyne Edwards and Dominique Samari bring more than 30 years of combined experience to consulting. Guided by their 3 P’s — purpose, passion and possibility — they are passionate about facilitating transformative change for their clients and their communities.

Genyne is a seasoned consultant and attorney who has worked in community development and social enterprise for more than 15 years. She specializes in building partnerships and coalitions, connecting community assets and initiatives, and conducting research.

Dominique is an international development consultant and attorney. Her strong academic background is complemented with more than 12 years of legal and management experience in rule of law and community development. Dominique specializes in strategic planning, project management and evaluation.

P3 has become the go-to resource for some of Milwaukee’s most influential business, cultural, and public-sector leaders and organizations. The boutique firm is known for the strategic assessment, program design, stakeholder engagement and qualitative research and analysis for clients seeking to drive equitable and inclusive change.

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Mar 20, 2019

Learn more about “The Hop” at our March social

Join fellow communications professionals as we learn and have a little fun at our March 20th  social!

Milwaukee’s streetcar, familiar to most as “The Hop,” began getting Milwaukee residents and visitors from one point to another in November. To date, Milwaukee’s newest mode of transportation has exceeded expectations, welcoming more than 75,000 riders in each of its first two months of operation.

Learn about the communication efforts necessary for a successful launch of “The Hop” and the plans in place to sustain that success. Several communications professionals integral to the project including Jodie Tabak of the City of Milwaukee, Ellen Homb of 2-Story and Jeff Bentoff of Bentoff Communications will provide their insights at 5:30 p.m. at Stone Creek Coffee, 422 N. 5th St., Milwaukee. Following the discussion, a tour of “The Hop” maintenance facility will be made available.

From there, take a ride on the streetcar to The Wicked Hop, 345 N. Broadway, for food, drinks and networking until 8 p.m.

Space is limited, and this is sure to be a popular event, so be sure to register quickly.

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Apr 05, 2019

PRO DAY 2019- Student Registration

Friday, April 5, 2019

The Public Relations Society of America Southeastern Wisconsin Chapter, the largest PR professional organization in Wisconsin with over 300 members, is hosting a great event for college students to learn more about careers in PR/Marketing.

PRO Day Agenda
11:30 am: Networking with professionals
12-1:30 pm: PRSA Professional Luncheon and Program “Cause Marketing and Building Brand Loyalty” with Nick Lucido, VP of Global Brands Edelman
1:35-2:25 Resume Critiquing (Bring 5 copies of your resume with you)
2:35–3:35 pm: Tim McCormick from the Harley Davidson Museum will be talking about how the museum, as well as the company’s citywide anniversary celebrations, help the Harley brand
3:45-4:45 pm: Tour of Mortenson Kim + Raidious (Participants will be walking 4 blocks to get to this tour, please wear comfortable shoes.)

More on Our Speaker:
As part of his day to day job at Edelman, Nick Lucido, VP, Global Practice Development, (who served as PRSSA’s National President in 2010-2011) partners with a large and diverse community of 1,100 brand marketers working with some of the world’s most iconic brands. Based Edelman’s Chicago office, Nick manages intellectual property, operations, portfolio and capability growth, community building, and marketing for the practice.

He previously was senior account supervisor and client strategist for Krispr, a Daniel J. Edelman company servicing the Kellogg Company. He led integrated communications projects for Kellogg’s initiatives including its U.S. Olympic Committee sponsorship, the global transparency platform Open For Breakfast and social/digital channel strategy.

Before returning in Chicago in 2016, Nick spent two years in São Paulo, Brazil as a Daniel J. Edelman Global Fellow. While on assignment, he served as a LATAM lead for research and analytics, in addition to serving as regional client leader for Disney Parks.

With nearly 8 total years at Edelman in different offices and practices, Nick’s experience includes strategic planning, digital strategy, analytics counsel and account management for organizations including Abbott, BlackBerry, ConAgra Foods, Disney, GE, Hilton, Johnson & Johnson, Kimberly-Clark, SC Johnson, Shell and PayPal.

He holds a B.A. in advertising with a public relations specialization and a B.A. in public administration from Michigan State University.

Menu: Lasagna and a Garden Salad

Sponsor:

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Apr 05, 2019

Cause Marketing and Building Brand Loyalty – April Professional Luncheon

Today more than ever, consumers are putting their money faith in brands to stand for something. Whether people are shopping for soap or shoes, they’re weighing a brand’s principles as much as its products.

Nick Lucido, VP, Global Practice Development, will be joining us to talk about Edelman’s Earned Brand study, which explores how companies can tell a better brand story; leverage brand values to drive sales and advocacy; and how brands can successfully engage consumer attention in a time of increasing media disruption and changing consumer behaviors.

As part of his day to day job at Edelman, Nick (who served as PRSSA’s National President in 2010-2011) partners with a large and diverse community of 1,100 brand marketers working with some of the world’s most iconic brands. Based Edelman’s Chicago office, Nick manages intellectual property, operations, portfolio and capability growth, community building, and marketing for the practice.

He previously was senior account supervisor and client strategist for Krispr, a Daniel J. Edelman company servicing the Kellogg Company. He led integrated communications projects for Kellogg’s initiatives including its U.S. Olympic Committee sponsorship, the global transparency platform Open For Breakfast and social/digital channel strategy.

Before returning in Chicago in 2016, Nick spent two years in São Paulo, Brazil as a Daniel J. Edelman Global Fellow. While on assignment, he served as a LATAM lead for research and analytics, in addition to serving as regional client leader for Disney Parks.

With nearly 8 total years at Edelman in different offices and practices, Nick’s experience includes strategic planning, digital strategy, analytics counsel and account management for organizations including Abbott, BlackBerry, ConAgra Foods, Disney, GE, Hilton, Johnson & Johnson, Kimberly-Clark, SC Johnson, Shell and PayPal.

He holds a B.A. in advertising with a public relations specialization and a B.A. in public administration from Michigan State University.

PLEASE NOTE: This luncheon is part of the 2019 PRO Day for college students. Students please use this link: https://www.prsawis.org/event/pro-day-2019-student-registration/ to register.

This event is being sponsored by:

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