Chapter Events

Feb 21, 2018

Using Analytics to Get Your Message Out

Are you overwhelmed by analytics when it comes to your company’s messaging? Or do you have a grasp of the numbers, but don’t know what to do next?

The reality is–there’s no huge mystery behind it! Let Steinhafels Marketing Director Dirk Stallmann reveal some of his insider tips for making your business, or your client’s business, analytics powerhouses across all platforms!

Steinhafels is seen as a leader in the furniture business when it comes to using the latest technology and social media techniques. Stallmann has even been invited to speak at various conferences across the U.S. on the subject. Stallmann will discuss the relationship between Marketing/PR and analytics, and provide various visual and anecdotal examples:

-What kind of analytics does Steinhafels rely on most?

-What his team is doing to leverage the content it creates–using analytics.

-Talk about the types of boosts that have worked, and those that haven’t.

-Show some examples of good engagement on social media.

Finally, Stallmann will look at the future of analytics, and how we can expect to be using this ever-changing technology in the next few years.

A little bit about Stallmann:

Dirk Stallmann is currently the marketing director for Steinhafels Furniture and Mattress based in metro Milwaukee. He has a 20+ year proven track record in retail advertising, and also served time at Kohl’s and the Bon-Ton Stores. He particularly loves the challenge of leveraging technology for more accountable marketing, creating systemic solutions to improve workflow, leveraging content and maximizing productivity.

 

 

 

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Mar 21, 2018

PRSA Spring Social – A Sneak Peek at Harley-Davidson’s 115th Anniversary Celebration

In recognition of the 115th Anniversary of Milwaukee’s iconic motorcycle manufacturer, you’re invited to join the SE Wisconsin Chapter of PRSA for cocktails (2 per person), hors de oeuvres, and an exclusive “peek behind the curtain” of the upcoming Harley-Davidson Anniversary Celebration on Wednesday, March 21.

Harley has graciously opened the lobby of their HQ facility on Juneau Avenue to PRSA members and guests for our March meeting / social.

Attendees will have the opportunity to experience of being on a real Harley on a H-D JumpStart station, have your photo taken on one of the new 2018 Harley-Davidson bikes and meet members of H-D’s communications and marketing teams who will be on hand to share some cool details about what to expect at this year’s 115th Anniversary – slated for Labor Day weekend right here in Milwaukee.

Space is limited – so please RSVP as soon as possible to secure your spot!

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Apr 20, 2018

PRO DAY – Student Registration

Find Your #PRStrong

WHAT: The Public Relations Society of America Southeastern Wisconsin Chapter, the largest professional PR organization in Wisconsin with over s00 members, is hosting a great event for college students to learn more about careers in PR/Marketing.

WHEN: Friday, April 20, 2018 from 11:30 am – 5 pm
11:30 am: Networking with Professionals
12-1:30 pm: Luncheon with Guest Speaker – Sharon Barbano, Head of Public Relations, Saucony will be speaking on “Find Your #PRStrong.”

In the field of communications, it may seem as if there are a million paths to pursue. What is important is to find the path that empowers and excites you every day. Learn to find your strong by working hard, adapting and growing.

1:45-2:45 pm: Young Pros Panel Discussion lead by Big Shoes Network entitled, “How We Got Our First Professional Jobs: Dos and Don’ts.”
Panelists will include:
-Liz Siepmann, Foxtrot Content Studio
-Natalie Jaeger, EPIC Creative
-Ashley Kast, Z2 Marketing
-Sarah Gentil, Cramer Krasselt
-Emily Bultman, HSA Bank
3–3:45 pm: Tour of Celtic Ad Agency (A bus will transport participants.)
4-4:45 pm: Tour of Summerfest’s Headquarters (A bus will transport participants.)

MORE ON OUR LUNCHEON SPEAKER WHO ALSO SPOKE ON THIS TOPIC AT THE 2017 NATIONAL PRSSA CONFERENCE IN BOSTON:  
Sharon Barbano, Head of Public Relations for Saucony and Wolverine Boston, is an industry leader in strategic communications and sports marketing with more than 30 years of experience in entrepreneurial and corporate leadership positions. At Saucony, Barbano has applied her passion as a former world-class runner to communicate the brand’s award-winning, performance running technologies while inspiring others to experience the transformational power of running.

Barbano is also an executive and personal development coach, having trained with the Coaches Training Institute, an affiliate of Harvard Medical School. She delivers a high-performance coaching model that helps clients tap into their life’s purpose, possibilities and presence.

MENU: Chicken Marsala with Mushroom Sauce and Mashed Potatoes Dessert: Cookies and Cream Torte (Please click on the vegetarian option if you want a vegetarian lunch.

TO DOWNLOAD A FLYER TO SHARE WITH STUDENTS: Click here

Students who attended  prior PRO Days have said they left energized and feeling positive about their future careers in PR.  Please continue to check this page for new details about this great day for students. If you have have questions regarding this event, please contact Heidi Fendos, our PRO Day event planner at 414-778-0766 or Heidi@fendospr.com.

The 2018 PRO Day is being sponsored by:

Big Shoes Logo (Large)

 

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Apr 20, 2018

Find Your #PRStrong – April Professional Luncheon

“Find  Your #PRStrong”

In the field of communications, it may seem as if there are a million paths to pursue. What is important is to find the path that empowers and excites you every day. Learn to find your strong by working hard, adapting and growing.

(This presentation was part of the International PRSA Conference in Boston and is being brought to Milwaukee at the request of national conference attendees who found it so inspiring.)

MORE ON OUR LUNCHEON SPEAKER: 
Sharon Barbano, Head of Public Relations for Saucony and Wolverine Boston, is an industry leader in strategic communications and sports marketing with more than 30 years of experience in entrepreneurial and corporate leadership positions. At Saucony, Barbano has applied her passion as a former world-class runner to communicate the brand’s award-winning, performance running technologies while inspiring others to experience the transformational power of running.

Barbano is also an executive and personal development coach, having trained with the Coaches Training Institute, an affiliate of Harvard Medical School. She delivers a high-performance coaching model that helps clients tap into their life’s purpose, possibilities and presence.

MENU: Chicken Marsala with Mushroom Sauce and Mashed Potatoes Dessert: Cookies and Cream Torte

Please note: This monthly luncheon is the part of our chapter’s PRO Day event to help college students to learn about the field of PR in southeastern so students will be in attendance along with professionals. Students wanting to participate in all of PRO Day should visit: https://www.prsawis.org/students/pro-day/

This event is being sponsored by:

Big Shoes Logo (Large)

Register »